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Setting Goals for 2012 For You, Your Business & Your Clients

Setting Goals for 2012 For You, Your Business & Your Clients. Barbara Safani Career Solvers. What Are Your Goals?. Make more money Work less Add new services Find a new strategic partner Become more specialized Change directions Land a new gig. Goal Setting Basics. Credibility

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Setting Goals for 2012 For You, Your Business & Your Clients

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  1. Setting Goals for 2012For You, Your Business & Your Clients Barbara Safani Career Solvers

  2. What Are Your Goals? • Make more money • Work less • Add new services • Find a new strategic partner • Become more specialized • Change directions • Land a new gig

  3. Goal Setting Basics • Credibility • Visibility • Authority

  4. Low Cost Promotions • E-Books • Submit Your Article • Examiner.com • Newsletters • Referral Gifts • Certifications & Listings

  5. Affiliations • Recruiters • Outplacement Firms • Colleagues • Colleges/Universities • Non-Profit Agencies

  6. Free & Low-Cost PR • Help a Reporter Out (HARO) • Speakers’ Bureau • Press Releases/ PRWeb • Surveys/White Papers

  7. Reaching a Broader Audience • Downloadable Recorded Presentations • Teleseminars and Webinars • Coaching Clubs • Books • iPhone and Droid Apps

  8. Sleeper Revenue • Advertising • Amazon • Products with Revenue Share

  9. Affinity Marketing • Alumni Associations • BNI • Toastmasters • Professional Associations • Facebook • Community

  10. Online & Social Media Marketing • LinkedIn • Facebook • Twitter • Vizibility • Google+ • ZoomInfo • You Tube • Company Blogs & Collective Blogs

  11. Search Engine Marketing • Google Ads • Facebook Ads

  12. Action Plan • List 5 strategies to implement by June • Pick combination of basic / advanced • Turn to person to right to discuss • Swap emails • Commit to follow up by June 30 • Mark your calendars

  13. Career Goals Coaching • Identification of need • I hate my job versus I hate my boss • Assessing transferability of skills • Determining skills gap • Determining how realistic change is • No sugar coating

  14. The Tools • Resume • Bio • Online Profiles • Assessments • Interview Strategy • Networking Strategy • Research

  15. Accountability • Creating a realistic timeline • Creating a plan • Accountability • Measuring success

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