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EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council. “EMBA Council – Stone Tablets to Mobile Tablets”. Things They Are A Changin ’. http://www.youtube.com/watch?v= rZWqMcqQs50. http://www.youtube.com/watch?v= sHpqCNMUlWs. Shifting Sands of EMBA.

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EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council

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EMBA Technology Conference

April 9 - 10, 2012

Michael Desiderio, Executive Director

EMBA Council


“EMBA Council – Stone Tablets to Mobile Tablets”


Things They Are A Changin’

http://www.youtube.com/watch?v=rZWqMcqQs50

http://www.youtube.com/watch?v=sHpqCNMUlWs


Shifting Sands of EMBA

  • Reminder of what’s changed and why it matters


Source: damninteresting.com


Industry Tuition - 2011

Red = None

Grey = Partial

Green = Full

Source: EMBAC research partner, Percept Research


What Changed?

Summary – Industry Tuition Changes


To the EMBA Industry

  • Broad exposure for industry not just schools

    • Students have better access to information

    • Students want to understand the differentiators of the EMBA

  • How have we responded?

    • Student facing web presence http://www.executivemba.org


Prospective Student Site Traffic


Prospective Student Site Search Tool

  • Oct. 20, 2010 through Sept. 21, 2011

    • Avg. registering per month = 77

  • Sept. 22, 2011 through Dec. 31, 2011

    • Avg. registering per month = 148


To the EMBA Industry

  • Broad exposure for industry not just schools

    • Students have better access to information

    • Students want to understand the differentiators of the EMBA

  • How have we responded?

    • Student facing web presence http://www.executivemba.org

    • Student facing app


iPad/iPhone App

  • App launched – May 2, 2011

  • Downloaded in 60 countries

  • Total Downloads = 1335


iPad/iPhone App


To the EMBA Industry

  • Broad exposure for industry not just schools

    • Students have better access to information

    • Students want to understand the differentiators of the EMBA

  • How have we responded?

    • Student facing web presence http://www.executivemba.org

    • Student facing app

    • Student facing eBook


eBook


So is everything changing?


Still Constant

Student Demographics


Polling Survey - Course Materials

Aug.2010

Dec.2011

8.71%

47.26%

12.08%

69.7%

30.3%


Social Media Usage


The Challenge


Backup Slides


Why It Matters

To “A” Specific School

  • Direct outreach to students is no longer optional

    • Broader marketing channels are needed

      • Need to be where they are (e.g. social media)

    • Marketing to both organizations and individuals

      • Broader stakeholder management


2011 Year In Review

Prospective Student Site Traffic


Why It Matters

To the EMBA Industry

  • Broad exposure for industry not just schools

    • Students have better access to information

    • Students want to understand the differentiators of the EMBA

  • Adoption of best practices across platforms

  • Program format shifts

  • Possibly some downward pressure on tuition

  • How have we responded?

    • Student facing web presence http://www.executivemba.org

    • Student facing eBook

    • Student facing app


H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY]

Source: EMBAC research partner, Percept Research


H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY]

Source: EMBAC research partner, Percept Research


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