ZARA: Fashion Follower Industry Leader - PowerPoint PPT Presentation

ZARA:  Fashion Follower  Industry Leader

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Agenda. Zara has a Sustainable Competitive AdvantageStrategic Advantages Financial Analysis and ComparisonStrategic DrawbacksPossibilities for FailureOpportunities and Recommendations. Strategic Advantages. Strategic Advantages. 1. Vertical IntegrationMerchandising strategyScarcity and Oppor

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ZARA: Fashion Follower Industry Leader

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