Intelligent online marketing
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Intelligent Online Marketing. Local Digital Advertising for Medical Organizations. Presented by:. Robert Gonzalez 7863441383 [email protected] http://HipVUE.com. Problem. The root cause for these problems rests with the tools chosen for the task at hand.

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Intelligent online marketing

IntelligentOnline Marketing

Local Digital Advertising for Medical Organizations

Presented by:

Robert Gonzalez

7863441383

[email protected]

http://HipVUE.com


Problem

Problem

  • The root cause for these problems rests with the

  • tools chosen for the task at hand.

Practices are not using online effectively

  • Often a Stale Online Message

  • Digital User Interaction is Low

  • Poor Local Search Visibility

  • Sporadic Lead Generation

  • Expensive Cadillac Marketing Programs

  • Improper Scaling for Practice Model

  • Old Methods Lost in the Noise


Solution the seven rules

Solution – The Seven Rules

Use online effectively:

  • Build a Local Customer Following Online

  • Create “Pre-Visit Digital Personal Relationships”

  • Be Found when Local “Buyers” Search

    • Before the need

    • During the need

  • Leverage Positive Reviews

  • Unify the Marketing Message Across Platforms

  • Steer Campaigns “By the Numbers”

  • Deploy Results-Only Strategy


Patients

Patients

The Right Message for the Right Patient

  • Unique to Practice / Model

    • Use existing patient roster as a profiling tool

      • Age / Occupation / Interests

      • Record Key Indicators

      • Discover Like-Audiences Online

  • Commonalities

    • Patients want;

      • A medical professional who cares

      • To trust you are doing for “them,” and not “you.”

  • Triggers

    • Immediate Need

    • Preparation

    • Responsibility


Intelligent website

Intelligent Website

  • Every practice should have a useful site

    • About & Philosophy

    • Services / Specialty

    • Map & Directions

    • Contact Form

      • Appointment Request Form

    • Patient Testimonials

    • Mobile Version

    • Blog or Original Articles


Intelligent online marketing

Intelligent

Website

Features

Benefits

No need to build web site from scratch

All site requirements vetted & included

Common Platform

Install Theme , Populate & GO

Intelligent home page layout

Turn-key offer to medical offices.

Solves medical industry-specific web site aesthetic & functional shortfalls

Appointment engine builds database.

Reduces staff telephone time

Increases patient feedback

Uncovers hidden needs

Uniquely Scalable

  • Built-in FAQ

  • Staff Features

  • Contact Form

  • Built in SEO Plugin

  • Clear Services Listing

  • Patient Forms Engine

  • Auto Slideshow Posts

  • Shortcode Navigation

  • News & Events Calendar

  • Appointment CSV output

  • Full Color Customization

  • Full Image Customization

  • Google Maps Integration

  • Social Media Connections


Relationships through content

Relationships Through Content

Some Segments to Target

  • Patients gravitate towards trust & experience

    • Be unique, and active in discussions;

    • Compete through local trigger keywords

  • Those seeking services upon receiving benefits

    • Stay top of mind, and have presence in similar markets

  • Dissatisfied patients seeking replacement

    • Compete for Trigger Keywords

  • Referrals

    • Enable easy referrals and testimony review


Recommended vehicles

Recommended Vehicles

Social Media

  • Facebook Offers the Relationship Opportunity

    • Near Real Time Interaction

    • Significant Local Reach Ability

  • Requires the Most Attention

    • Weekly / Daily Updates

    • Relatable and Meaningful Offers

    • Some questions require expert advice

    • Promotional Support

  • Content Suggestions

    • Checkup Reminders

    • Health Facts

    • Featured Staff


Recommended vehicles1

Recommended Vehicles

Google Places

  • Offers the Greatest Local Search Opportunity

    • Site visitors locate your business profile, which is matched based on their search text and location

    • Significant for Local Reach

      • Local buyers actively seeking services

  • Requires

    • Write Up & Base Content

    • Three Video Testimonials

    • Feedback from Customers


Recommended vehicles2

Recommended Vehicles

Paid Search Engine Optimization

  • Target the keywords used by local consumers;

    • Searching for a new practice

    • Looking for pain relief or cosmetics

    • Regular care reminders

  • Campaign Goals

    • Run for one to three months+

    • Local position page 1, upper page placement

    • Support Facebook and website

    • Place visitors into funnel to receive consultation or related info/products.


Working together

Working together

  • You can personally deploy this strategy

  • in 6 to 8 weeks… however;

HipVUE, Inc. – The Intelligent Solution

  • Can deploy in as little as 14 days

  • Online marketing focus in your industry

  • Proven methods & tactics

  • HipVUE, Inc. only needs one quick meeting or phone call to get started

Strategy Summary

  • Personal Branding & Relationships

  • Marketing Vehicles & Requirements

  • Factors for Differentiating Your Business


Turn key solutions

Turn Key Solutions

CORE PRODUCTS

A. Medical Website$499

  • Full Configuration – 2 week deployment

    B. Medical Website SEO$599

  • Enhance Content – 2 week deployment

    C. Facebook Fan Page & Twitter$399

  • Profile Optimization

  • Custom Images

    D. Google+ & Places$299

  • Profile Optimization

  • Custom Images

    E. Triple Play Bundle$997

  • Receive core products B,C,D Save Over $300

    Monthly Management (Optional)

    A - Website Maintenance & Support$199

    B- Social Media Maintenance Once Per Week$199

    C- Social Media Maintenance Once Per Day$499

    Save $99 Get A & B For Only $299

    Save $200 Get A & C For Only$499

    Phone/Email Tech SupportIncluded

HipVUE, Inc. will deploy and steward your marketing campaign with tangible results as the primary goal.

Our competitive rates are sure to please the bottom line.

Base hourly rate is $125 per hour.


Contact us

CONTACT US

A Premier Marketing Partner

  • Robert Gonzalez

  • HipVUE, Inc.

  • 2504 NE 41st Ave,Homestead, FL. 33033

  • 786-344-1383

  • [email protected]

  • http://HipVUE.com


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