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Long-term benefit of increasing the prominence of a quitline number on cigarette packaging

Long-term benefit of increasing the prominence of a quitline number on cigarette packaging. Nick Wilson, Judy Li, Janet Hoek, Richard Edwards *, Jo Peace University of Otago (Wellington & Dunedin) New Zealand *Richard.Edwards@otago.ac.nz. Background & Methods.

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Long-term benefit of increasing the prominence of a quitline number on cigarette packaging

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  1. Long-term benefit of increasing the prominence of a quitline number on cigarette packaging Nick Wilson, Judy Li, Janet Hoek, Richard Edwards*, Jo Peace University of Otago (Wellington & Dunedin) New Zealand *Richard.Edwards@otago.ac.nz

  2. Background & Methods • In 2008: new PHWs required to have the national “Quitline” no. (previously unclear what the telephone no. was for) • Data source: Routine Quitline service data (new callers are asked where they sourced the Quitline number)

  3. Results

  4. Results & Discussion • This suggests a long-term benefit (short-term response of Quitline no. on packs seen in: Australia, Brazil, Netherlands, Singapore & UK). • Similar proportions citing tobacco packaging (as the source of the Quitline no.) in the last 12m period: • Māori (21%), • Pacific (26%), • European/Other (23%).

  5. Still opportunities to improve Quitline no. visibility & reduce visual clutter of PHWs NZ example Australian example

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