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NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker PowerPoint PPT Presentation


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NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker Workshop 4. Talked about the process. Think differently. What functionality should the app provide? What user goals/experience shall this app support?.

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NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker

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Nq mobile design process what did i do to create my user experience plan for sms blocker

NQ Mobile

Design process

What did I do to create my “User Experience Plan” for SMS Blocker

Workshop 4


Nq mobile design process what did i do to create my user experience plan for sms blocker

Talked about the process..


Nq mobile design process what did i do to create my user experience plan for sms blocker

Think differently

What functionality should the app provide?

What user goals/experience shall this app support?


Nq mobile design process what did i do to create my user experience plan for sms blocker

  • Purpose: Understand background.Get understanding of problem.Understand user, what is the users motivation. Create an first vision & directionfor design.

  • Develop design hypothesis.

  • Output:User Experience Plan

Understand

Discover

Analyze

Solve

Design

Prototype

Deliver

Adjust

Finalize


Nq mobile design process what did i do to create my user experience plan for sms blocker

My UX plan


Nq mobile design process what did i do to create my user experience plan for sms blocker

User Experience Plan – what did I include

  • Competitor analysis

  • Definition of the problem to solve – described in UX terms.

  • Definition of the overall objectives – described in UX terms.

  • UX goals

  • Sales pitch


Nq mobile design process what did i do to create my user experience plan for sms blocker

Defining

(and re-defining)

  • What is the core functionality?

  • What shall this app not do?

  • …about SMS spam apps

  • …for pictures

  • …about SMS spam problem

Googling

Thinking

(and re-thinking)

  • What do I want…

Resting

Reading

  • Stuff on the Internet

  • Some short report

My activities

Asking

Listening

  • …ask Pony about Chinese competitors.

  • …friends about their spam

Writing

(and rewriting)

  • Some meetings with you guys here

  • On the UX plan


Nq mobile design process what did i do to create my user experience plan for sms blocker

Competitor Analysis


Nq mobile design process what did i do to create my user experience plan for sms blocker

Competitor Analysis

  • Purpose

  • Understand what is out there

  • Find good design

  • Find opportunities

  • How

  • Browse Google Play

  • Collect material(copy&paste screenshots and feature list)

  • Check what users comments(good and especially bad)


Nq mobile design process what did i do to create my user experience plan for sms blocker

Competitor Analysis

Popularity

Screenshots

Main features

What does the users say…


Nq mobile design process what did i do to create my user experience plan for sms blocker

Checkcompetition

Popularity

Screenshots

Main features

What does the users say…

Opportunity:

Better design and make it interesting & fun


Nq mobile design process what did i do to create my user experience plan for sms blocker

Define problem……overall objective


Nq mobile design process what did i do to create my user experience plan for sms blocker

Definition of the problem to solve…

…overall objective.

  • Peacefulness

  • Unwanted

  • messages

  • Notification

  • Manage

  • messages

  • Annoying and

  • disturbing

  • Takes time &

  • cost money


Nq mobile design process what did i do to create my user experience plan for sms blocker

Definition of the problem to solve…

…overall objective

  • Peacefulness

  • Unwanted

  • messages

  • Notification

  • Manage

  • messages

  • Annoying and

  • disturbing

  • Takes time &

  • cost money

Problem

What

happens?

What is the

users

experience?

What is the

experience

user wants?


Nq mobile design process what did i do to create my user experience plan for sms blocker

Definition of the problem to solve…

…overall objective

  • Peacefulness

  • Unwanted

  • messages

  • Notification

  • Manage

  • messages

  • Annoying and

  • disturbing

  • Takes time &

  • cost money

Problem

What

happens?

What is the

Experience?

What is the

Experience

I want?


Nq mobile design process what did i do to create my user experience plan for sms blocker

But…then the opportunity & business part

Peaceful

  • NQ Mobile has a database of knowledge about spam messages

  • Screen

  • time

Interesting

  • Expand

  • NQ Mobile

  • “user base”

Fun

  • Show statistics

  • Create a motivation

  • from user

  • Make user

  • aware of NQ Mobile

  • Discover

  • NQ other

  • apps

  • Statistics give possibility for gamification


Nq mobile design process what did i do to create my user experience plan for sms blocker

But…then the opportunity & business part

Peaceful

  • NQ Mobile has a database of knowledge about spam messages

  • Screen

  • time

Interesting

  • Expand

  • NQ Mobile

  • “user base”

Fun

  • Show statistics

  • Create a motivation

  • from user

  • Discover

  • NQ Mobile

  • Make user

  • aware of NQ Mobile

  • Statistics give possibility for gamification


Nq mobile design process what did i do to create my user experience plan for sms blocker

But…then the opportunity & business part

Peaceful

  • NQ Mobile has a database of knowledge about spam messages

  • Screen

  • time

Interesting

  • Expand

  • NQ Mobile

  • “user base”

Fun

  • Show statistics

  • Create a motivation

  • from user

  • Discover

  • NQ Mobile

  • Make user

  • aware of NQ Mobile

  • Statistics give possibility for gamification


Nq mobile design process what did i do to create my user experience plan for sms blocker

UX goals


Nq mobile design process what did i do to create my user experience plan for sms blocker

A UX goal represent your users ambition, aim or desired result.

Is good to write in sentences using “I” or “my”;

“I want…”

“My phone...”


Nq mobile design process what did i do to create my user experience plan for sms blocker

Sales pitch


Nq mobile design process what did i do to create my user experience plan for sms blocker

UX plan – why?


Nq mobile design process what did i do to create my user experience plan for sms blocker

User Experience Plan – why?

  • The road to it gives you a better understanding of the problem.

  • Enables you to think on higher level.

  • It helps to provide a broad view of the product or service

  • Enable team members to have a common goal.

  • Reduce and even eliminate feature creep

  • Gives you a material to base your design on.

  • It’s a good sales material.

  • Provide a tool for future decision making and concept evaluation

  • Gain trust


Nq mobile design process what did i do to create my user experience plan for sms blocker

End of slides for Workshop #4


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