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Apple Computers

Apple Computers. Historic Decisions and Great Second Acts!. How It All Began?. Steve Jobs, like many famous Americans, was an adopted child born on February 24, 1955.

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Apple Computers

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  1. Apple Computers Historic Decisions and Great Second Acts!

  2. How It All Began? • Steve Jobs, like many famous Americans, was an adopted child born on February 24, 1955. • He was a hyperkinetic child with a knack for getting in trouble. He was suspended many times and never seemed to fit in with the other boys. • While in school he became buddies with Steve Wozniak, the later co-founder of Apple Computers.

  3. Early Days • Neither flourished in school or college, but they loved electronics and wanted to build machines that “did something”. • Jobs called Bill Hewlett when he ran out of parts for their project as young teens! • He quickly assimilated into the ideals of the 70’s of individualism, mind expanding drugs and a refusal to follow rules!

  4. Early Projects • A electronic device to allow them to “phreak” or fool AT&T switches to allow long distance phone calls to be completed at no charge • Then he and Woz entered the world of entrepreneurship!

  5. Early Days • He and Woz began selling circuit boards through the Byte Store which morphed into the Apple I and incorporated • April 1, 1976 they signed a ten page document granting each equal shares with 10% going to Ron Wayne • About this time Jobs also decided he hated fans in computers about this time and worked to develop a PC without a fan

  6. Apple Computers, Inc. • By 1980 Apple had 200 employees, then 600, then 1000 with plants in Ireland, Texas, California and Singapore! • The Lisa became the next big thing after the development of the Apple II • Plans began for the IPO with Jobs as the smiling 25 year old media darling

  7. The IPO • The initial 4.6 million shares were sold within an hour and it bested any other IPOs to date and overnight Steven Jobs had a Fortune 500 company with no college education, money or experience behind him! • He was now worth $217.5M, yet refused to give stock options to the guys who got him there …

  8. The Woz Plan vs. the Jobs Plan • He began quietly distributing almost 1/3 of his shares to family and employees that he felt deserved the compensation • Jobs even shut his longtime girlfriend (ex) and daughter out of the IPO offering by finalizing his child support agreement just prior to the announcement of the IPO

  9. Apple Ways • The product and customer are king • Break out of the traditional marketing mold • Be intuitive and functional • BUT what about employees and management??

  10. What Makes Apple So Special? • Computer company that always walked to its own tune • Could not effectively compete with IBM and clones for business market • Smartly wooed educators to train a young group of consumers that would grow up as Apple fans and make their own decisions as adults

  11. Characteristics of Apple • Innovative Product Design • Focus on cutting edge technology • Focus on Customer and customer friendly technology products

  12. iPod • Initially joked as an unnecessary and expensive product • Entering against the Walkman • No buttons so to speak and brought the music universe to a 6 oz machine!

  13. iPod • Early sales incredible considering IBM and the clones held 95% of the market and the machines were not initially compatible • So successful they were spoofed on Saturday Night Live with Jobs making them increasingly smaller that they became almost microscopic!

  14. iPod’s early success • Features high functionality • Elegant design • PC-compatibility • Tie-ins with other products • Huge buzz • Takes advantage of the Napster debacle!

  15. iTunes Store • Clever way to take advantage of Napster and illegal downloads and the RIAA reaction • Enables Apple to begin generating millions of $ in music sales and turns people on to Macs • 40% of Apple total sales will soon be from iTunes and iPods

  16. Apple’s Stock Value • Stock value has always been a rocket ride • Early product failures hurt value (Lisa, LaserWrite) • iPod has resulted in a dramatic climb from $16 a share to $122 • Apple had bottomed at $6 at the worst of times

  17. How things Change • Dell (1997) on if he owned Apple, “I’d shut it down and give the shareholders their money back,” • “Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve."[ (2006).

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