Product Offering Guide v 1.0
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Product Offering Guide v 1.0. Galaxy Y Duos Lite Smart Life for EVERYONE !. Index . Project Overview Target Segment & Key Needs Product Positioning Unique Sales Points Accessories 6 Color Variation. 1. Project Overview : Massify Smartphone . 1. Product & Price Positioning.

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Galaxy y duos lite smart life for everyone

Product Offering Guide v 1.0

Galaxy Y Duos Lite

Smart Life for EVERYONE !


Galaxy y duos lite smart life for everyone

Index

  • Project Overview

  • Target Segment & Key Needs

  • Product Positioning

  • Unique Sales Points

  • Accessories

  • 6 Color Variation


Galaxy y duos lite smart life for everyone

1. Project Overview : Massify Smartphone


Galaxy y duos lite smart life for everyone

1. Product & Price Positioning

Product Positioning

Price Positioning

  • Role of the Model

  • - Recruitment from Feature Phone

  • Market Positioning of Y Duos Lite: The Most Affordable Dual SIM

  • Biz Objective :

  • Achieve 75% MS in <10k Category

  • Strategy

  • - Differentiate and penetrate

  • - Leverage 2 core strengths of Samsung:

  • 1. Strong Brand Equity

  • 2. Distribution Strength

Indo-Chines

LG

S/S

Optimus Net

Galaxy Y

Rs.9799/-

Rs.8990/-

Y Duos

Rs.7490/-

Cori DS

’12.02

2MP/HSDPA3.6

2.8” QVGA TFT

ARM11 832Mhz

Gingerbread

400k

Micromax A50

Rs.4900/-

Optimus Me

Rs.7199/-

Karbon A1

Rs.4400/-

250k

Spice Mi270

Rs.3100/-


Galaxy y duos lite smart life for everyone

2. Target Segment & Key needs

Segment: Social Media Tribe

Cori

(GT-S5302)

Demographic Profile

  • 20’s~early 30’s in majority (76%)

  • Socially active and extrovert. (56%)

  • Have multi-layered relationship with diverse groups

Lifestyle & Attitude

Originality

Passionate about being unique and don’t want to be ordinary

  • Slim Design

  • New User Interface

Social Media Tribe

Self Expression

Interior and exterior customization for self expression

  • Touch Wiz UX

  • 832 Mhz CPU

  • Enough User Memory

Connections

Intimate and personal communication format preferred

  • Social Hub

  • Chat on messenger


Galaxy y duos lite smart life for everyone

3. Product Positioning (1)

Torino

’12.01

3MP FF/HSDPA 7.2

3.14” QVGA

DualSIM

GingerBread

GalaxyPOP(S5570)

’11.01

3MP FF/HSDPA 7.2

3.14” QVGA

600MHz

Froyo -> GingerBread

LG Optimus Me

’11.03

3MP AF/ HSDPA3.6

2.8” QVGA

600MhzFroyo

GalaxyY (S5360)

NEWModel

’11.09

2MP FF/HSDPA 7.2

3.0” QVGA

GingerBread

CORI (S5302)

Micromax A50

’12.07

2MP FF/HSDPA 3.6

2.8” QVGA

832MHz

4GB ROM

GingerBread

Dualsim

Karbon A1

Spice Mi270


Galaxy y duos lite smart life for everyone

3. Comparison Chart

POD Vs LG

POD Vs Indo-Chines

  • Faster Processor

  • Better Memory

  • Latest OS

  • Superior Connectivity

  • Smart DUAL SIM

  • Indian Languages (TBD)

  • Brand Power

  • Faster Processor

  • Smart DUAL SIM

  • Latest OS

  • Indian Languages (TBD)


Galaxy y duos lite smart life for everyone

4. Unique Sales Point

CORI,Smart Life for EVERYONE !

2 –Great User Experience

1 –Slim & Fast

3 –Two in One

Enough Memory Space

Dual SIM Always On

The Fastest Android device

in the segment

Latest OS, Touch Wiz

- Don’t Miss any call

- Better for Pricing plan

  • 1GB for applications

  • 2GB for shared storage

  • (Multimedia, MP3, Pictures, etc.)

- Powerful 832MHZ CPU

- High Speed Wi-Fi b/g/n


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (1)

1

Slim and Fast

Design Concept : Slim & compact Shape

“11.9mm Slim Design ”

“Rounded Shape with Comfortable Grip”

[Optimus Me]

[CORI]

[VDF 858]

  • Minimal & Slim design perfact for all users

  • Smooth rounded shape fits your hand

12.6mm

12.5mm

11.9mm

Slim Design

  • Size : 58x103.5x 11.9 (TBD)


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (1)

1

Slim and Fast

Outstanding Performance : 832MHz Processor

  • 832 MHz Powerful processor enables industry leading overall performances

[Quandrant Benchmark test result]

+279

+568

※ More detail performance will be checked after PV development stage.


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (2)

2

Great User Experience (Memory)

Expended 3GB User Memory for Smartphone User


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (2)

2

Great User Experience (Latest OS)

The Latest OS Ginger Bread

  • Supporting all the latest Google SVCs & Applications with Gingerbread

  • Touch Wiz , The most User friendly UX

Comparison

Samsung

Competitor

  • Latest OS ver.

  • Out of dated OS ver.

GingerBread

Froyo

  • Touch Wiz UX

  • No public announcement for

  • OS Upgrade (to GingerBread)


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (2)

3

Two In One

You never miss a call

  • Let you can receive call from SIM2, While you are on the phone through SIM1

DUOS

DUAL SIM

DUAL SIM Always on

All vendors

All vendors

Only SAMSUNG!

Getting calls

Getting calls

Making calls

X

X


Galaxy y duos lite smart life for everyone

4. Unique Sales Point (2)

3

Two In One

You can catch a call while you are doing web surfing

- Catching a Call -

- Web Surfing -

SIM 2

SIM 1

Simultaneous!!


Galaxy y duos lite smart life for everyone

5. Accessories

- Inbox

[1200mAh Battery]

[Travel Adaptor]

[Quick Start Guide]

※ Inbox items can be different from each country, If you need right Information, please check with your account manager.

- Optional Item

[BT Headset]

[Headset]

(GH59-11129H)

[Speaker]

[Data cable]

(GH39-01411B)


Galaxy y duos lite smart life for everyone

Product Offering Guide v 1.0

Thank you


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