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Demographics: Shifts in Numbers and Approaches. Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager. Agenda. The Cost of Doing “Business” Demographics Across the Country, Region, State, Regions within PA

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Demographics shifts in numbers and approaches
Demographics: Shifts in Numbers and Approaches

Penn State Spring Admissions Conference

May 24, 2011

Sheryl Sobiesiak

Sr. Educational Manager


Agenda
Agenda

  • The Cost of Doing “Business”

  • Demographics Across the Country, Region, State, Regions within PA

  • Student Choices, College Completion, Finances

  • To Change or Not To Change?


The cost to recruit
The Cost to Recruit

SOURCE: NACAC Admission Trends Survey, 2008





Public and nonpublic high school graduates
Public and Nonpublic High School Graduates Graduates 2005-15

Source: WICHE, Knocking at the College Door ,2008


Number of high school graduates 1994 2022 united states
Number of High School Graduates, Graduates 2005-151994-2022: United States

Source: WICHE/The College Board


Number of high school graduates 1992 2022 midwest
Number of High School Graduates, Graduates 2005-151992-2022: Midwest

Source: WICHE/The College Board


Number of high school graduates 1992 2022 new england
Number of High School Graduates, Graduates 2005-151992-2022: New England

Source: WICHE/The College Board


Number of high school graduates 1994 2022 west
Number of High School Graduates, Graduates 2005-151994-2022: West

Source: WICHE/The Colllege Board


Number of high school graduates 1992 2022 southwest
Number of High School Graduates, Graduates 2005-151992-2022: Southwest

Source: WICHE/The College Board


Number of high school graduates 1993 2022 south
Number of High School Graduates, Graduates 2005-151993-2022: South

Source: WICHE/The College Board


Number of high school graduates 1992 2022 middle states
Number of High School Graduates, Graduates 2005-151992-2022: Middle States

Source: WICHE/The College Board


Number of high school graduates 1992 2022 delaware
Number of High School Graduates, Graduates 2005-151992-2022: Delaware

Source: WICHE/College Board


Number of high school graduates 1992 2022 maryland
Number of High School Graduates, Graduates 2005-151992-2022: Maryland

Source: WICHE/College Board


Number of high school graduates 1993 2022 district of columbia
Number of High School Graduates, Graduates 2005-151993-2022: District of Columbia

Source: WICHE/College Board


Number of high school graduates 1992 2022 new york
Number of High School Graduates, Graduates 2005-151992-2022: New York


Number of high school graduates 1992 2022 new jersey
Number of High School Graduates, Graduates 2005-151992-2022: New Jersey

Source: WICHE/The College Board


Nj projections by geomarket
NJ-Projections by Geomarket Graduates 2005-15


Number of high school graduates 1992 2022 pennsylvania
Number of High School Graduates, Graduates 2005-151992-2022: Pennsylvania


Pa projections by geomarket
PA-Projections by Geomarket Graduates 2005-15


Number of high school graduates 1992 to 2022 florida
Number of High School Graduates, Graduates 2005-151992 to 2022: Florida

Source: WICHE/The College Board


Number of high school graduates 1992 2022 california
Number of High School Graduates, Graduates 2005-151992-2022: California

Source: WICHE/The College Board


Number of high school graduates 1992 2022 texas
Number of High School Graduates, Graduates 2005-151992-2022: Texas

Source: WICHE/The College Board


Who goes where
Who Goes Where? Graduates 2005-15

Percent of Total Postsecondary School Enrollment for Each Ethnic Group by Institution Type 2002

NCES. The Condition of Education 2005


Bachelor s degree attainment 25 to 29 year olds 2005
Bachelor’s Degree Attainment Graduates 2005-1525- to 29-year-olds 2005

All students = 28%

Source: NCES. Status and Trends in the Education of Racial and Ethnic Minorities, Table 26.2, 2007


Our challenge
Our Challenge Graduates 2005-15


The challenge
The Graduates 2005-15Challenge

100

69

42

28

20

For every 100 9th graders…

graduate from high school

enter college

return to college for their sophomore year

earn a bachelor’s degree within six years

Source: The National Center for Higher Education Management Systems Progress & Completion data


Distribution of Full-Time Undergraduates at Four-Year Institutions by Published Tuition and Fees, 2010-11

SOURCE: The College Board, Trends in College Pricing 2010, Figure 2.


Average Annual Percentage Increases in Inflation-Adjusted Published Prices by Decade, 1980-81 to 2010-11

SOURCE: The College Board, Trends in College Pricing 2010, Figure 4.


Percentage Growth in Mean Family Income by Quintile Published Prices by Decade, 1980-81 to 2010-11in Constant 2009 Dollars, 1979–1989, 1989–1999, and 1999–2009

SOURCE: The College Board, Trends in College Pricing 2010, Figure 16A.


Median family income by selected characteristics 2009
Median Family Income by Selected Characteristics, 2009 Published Prices by Decade, 1980-81 to 2010-11

SOURCE: The College Board, Trends in College Pricing 2010, Figure 16B.


Percentage Distribution of Enrollment of Full-Time Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

SOURCE: The College Board, Trends in College Pricing 2010, Figure 18.


Recruitment stage
Recruitment Stage Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

  • How will you deal with the increase/decrease in number of high school graduates?

    • Territory management

  • How consistent are your approaches with the values of new populations?

    • More emphasis on family, need for personal attention, multi-lingual

    • Use of technology

  • How will you accommodate students who may not be college-ready?

    • Importance of outreach, academic preparation


  • Application stage
    Application Stage Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

    • How many students can you admit?

      • Increase selectivity?

      • Soft applicants?

      • Yield?

  • How do your policies affect under-represented students?

    • Requirements, deadlines

  • How will your selection process change to ensure meeting institutional objectives?

    • Definition of merit

    • Institutional interests


  • Financial aid stage
    Financial Aid Stage Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

    • How do you communicate with students regarding financial aid?

      • Issues of affordability/financial literacy

      • Consistent voice for institution

  • How will you control expenditures?

    • Pricing strategy and budget implications

    • Impact on admissions

  • How do your current financial aid awarding policies and packaging parameters affect students?

    • Leveraging


  • Questions Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

    &

    Discussion


    Thank you
    Thank you! Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

    Sheryl Sobiesiak

    Sr. Educational Manager

    [email protected]

    610-227-2553


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