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PR Basic Tools

PR Basic Tools. Public Relations is a process. The building and maintaining of relationships. All the relationships that we create and maintain are PR. Strong relationships are: Ongoing & Consistent Flexible Trustworthy Benefit both NA and public organizations Respectful

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PR Basic Tools

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  1. PR Basic Tools

  2. Public Relations is a process. • The building and maintaining of relationships. • All the relationships that we create and maintain are PR. • Strong relationships are: • Ongoing & Consistent • Flexible • Trustworthy • Benefit both NA and public organizations • Respectful • These are our Core PR Principles of PR in Action

  3. PUBLIC RELATIONS • Simply means, “ taking care of our relationships” with each other (members), the general public, law enforcement, and addiction professionals.

  4. PR & SPIRITUAL PRINCIPLES • Anonymity • Unity • Attraction • Self-Support • Cooperation not Affiliation • Responsibility and Accountability • Forever Nonprofessional • Communication

  5. OUR TRADITIONS & SERVICE • Some Members Ask or Say; • Can We Even Do Public Relations? • What is Promotion? • Self-support and Public Service Announcements • Are We Violating Our Anonymity with Public Relations? • Doesn’t Self-Support Mean We Can’t Accept Help From Anyone Outside NA? • You Can’t Affiliate with Other Organizations!

  6. GETTING STARTED • Clarify what services NA can and cannot provide • Make NA members more aware of their role in NA’s public image • Remembering our goal is to have the public recognize us as a positive and reliable organization • Develop valuable relationships with professionals and the general public

  7. THE BASICS • When a member gets a request for info, member then passes request onto the PR Committee. • There is a role for every member: input, suggestions, feedback and participation are all needed and valued. • PLANNING IS KEY • Inventory Current Services, Consider Needs of Community, Prioritize, Resources and Take Action, Repeat • ASC / RSC SUPPORT • PLANNING TOOL • Groups, Areas and Regions

  8. http://www.na.org/?ID=PR2 • The Public Relations Handbook and the PR Handbook Resource Materials can be found online at:

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