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Content Management & Portal Management. Christine Apikul. Module 4 Objectives. To discuss the features and functions of a content management system To understand the tools and options available for managing multilingual websites To introduce what XML is and the benefits of XML

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Content management portal management

Content Management &Portal Management

Christine Apikul


Module 4 objectives

Module 4 Objectives

  • To discuss the features and functions of a content management system

  • To understand the tools and options available for managing multilingual websites

  • To introduce what XML is and the benefits of XML

  • To give an overview of the information that web analytics tools provides and how it can help to plan, design and improve websites


Features of a content management system

Features of a Content Management System


Content management system is

Content Management System is

  • A system of hardware and software

  • Enables different people (technical and non-technical) to collaboratively create, edit, manage and publish content

  • Manages a variety of content (such as text, graphics, video, documents etc.

  • Users are constrained by a set of rules, standards and workflows that ensure coherent, validated digital content

  • XML is used in most content management system to make information sharing and systems integration easier


Features

Features

  • Allows those without programming language knowledge to manage digital content

WYSIWYG Editor


Features1

Features

  • Standard templates available for different content types (e.g. news, events, blogs)

  • In most systems, templates can be customized or new templates created

  • These content templates give the web content a standard structure, contributing to consistency and usability of a website

  • These templates also allow the structure and appearance of all contents to be changed from one central place


Features2

Features

  • Standard template for announcing an event can include:

    • Title

    • Description

    • Event location

    • Event start and end dates

    • Body text describing the event

    • Attendees

    • Event url

    • Contact details (name, email, phone)


Features3

Features

  • Able to tag and categorize content

List of taxonomies that content contributors can choose to tag

Choose a content management system that applies the Dublin Core metadata standard, which is endorsed in the Iraqi GIF


Features4

Features

  • When content is consistently tagged with an agreed upon taxonomy, content managers are able to aggregate content in different ways

  • Tagging also facilitates search and easy retrieval

  • A faceted search is a technique for accessing information organized according to a faceted classification system, allowing users to explore a collection of information by applying multiple filters


Features5

Features

  • Able to track and manage multiple versions of a single instance of content

  • Most content management systems keep a history of all the versions of a content page

  • Versioning keeps track of all kinds of edits: content, metadata, settings, etc.

  • There are usually options to compare versions and revert to the previous version

  • Prevents overwritten changes by allowing content contributors to check out and check in content. When a content is checked out, it is locked as a read-only document


Features versioning

Features - Versioning


Features check in check out

Features – Check In/Check Out


Features6

Features

  • Manages permissions for different users

  • Sets who can read, create, modify and delete content

  • Based on roles. For example:

    • Author can create, modify and delete their own content

    • Editor can only modify content

    • Designer can modify templates but not content

    • Others can only view (read) content


Features7

Features

  • Controls workflow of different content

  • A content management system can automate workflow

  • Match roles to tasks (assign who does what)

  • Manages security (who can see or do what)

  • Track, report and notify appropriate “players” when tasks are done


Features8

Features

  • Content owner can submit content for review (content marked private)

  • The editor submit the content for publication

  • The approver “publish” the content and make it public


Managing multilingual websites

Managing Multilingual Websites

  • Treat each language as a separate site

    • Used by organizations with branches in other countries

    • www.yoursite.com, www.yoursite.de, www.yoursite.jp

    • Multisite capable content management system

  • One website with multiple visitor-selected language outputs

    • Users may switch between any languages on any page of website, rather than navigate separate sites

    • www.yoursite.com/en, www.yoursite.com/ar

    • Multi-output capable content management system


Interface for editing a multilingual page

Interface for editing a multilingual page


Exercise

Exercise

  • Goto http://egov-iraq.dev.inigo-tech.com

  • Create a web page

  • Create a news item

  • Create an event

  • Add tags to the pages created

  • Create a collection

  • Edit your profile

  • Customize your dashboard

  • In groups of 4-6 people, explore the different roles as member, contributor, editor and reviewer


Content management portal management

XML


Xml what is it

XML – What is it

  • A markup language like HTML

  • Structures content

  • Transports content

  • Stores content

  • HTML is designed to display content, with a focus on how the content looks

  • Tags are not predefined; Authors can define own tags using metadata


Xml example

XML – Example

<note>

<to>Jane</to>

<from>Peter</from>

<heading>Reminder</heading>

<body>Don't forget our meeting this weekend</body>

</note>


Xml benefits

XML - Benefits

  • XML separates content from HTML

    • Content creators and managers can focus on developing and structuring content

    • Web designers can concentrate on using HTML/CSS for display and layout

    • Changes to content will not affect format, and vice versa

  • XML simplifies content sharing

    • XML data stored in plain text format provides a software- and hardware-independent way of storing data

    • This makes it much easier to create content that can be shared by different applications


Xml benefits1

XML - Benefits

  • XML simplifies data transport

    • One of the most time-consuming challenges for developers is to exchange data between incompatible systems over the Internet

    • Exchanging data as XML greatly reduces this complexity, since the data can be read by different incompatible applications

  • XML simplifies platform changes

    • Upgrading to new systems (hardware or software platforms) is always time consuming as large amounts of data must be converted and incompatible data is often lost

    • XML data stored in text format makes it easier to expand or upgrade to new systems & applications without losing data


Xml benefits2

XML - Benefits

  • XML makes content more accessible

    • Different applications can access your content, not only in HTML pages, but also from XML data sources

    • With XML, your content can be available to all kinds of "reading machines" (handheld computers, voice machines, news feeds, etc.)

    • XML also makes content more accessible to people with disabilities


Web analytics

Web Analytics


Web analytics1

Web Analytics

  • The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage

  • Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction

  • Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms


Terms used

Terms Used

  • Page View

  • Visit / Session

  • Visitor / Unique Visitor / Unique User

  • Pages per Visit

  • Average Time on Site

  • Average Page View Duration

  • Bounce Rate


Traffic source

Traffic Source

  • Search engines (Google, Yahoo!, Bing, etc.)

  • Direct traffic (typing the domain name into the Web browser or through users’ bookmarks)

  • Referring sites (clicking on a link from another website)


Tracking of location

Tracking of Location


Search terms

Search Terms

  • What terms are used in internal search to navigate website

  • Where are users navigating to after they have viewed the search results

  • What term users entered in search before they clicked to enter website


Granular analysis

Granular Analysis

  • To understand whether the services or information provided are meeting user needs

  • Analytical tools can be configured to show:

    • The most popular pages

    • The most popular areas (groups of pages)

    • Usage of a group of web pages and documents relating to a specific subject or campaign

    • How demand for specific pages changes over a selected timeframe (e.g. showing daily activity over a week)


User experience

User Experience

  • Track user journeys

    • Entry and exit pages

    • Routes taken by users through the site


Limitations

Limitations

  • Web analytics should be used alongside other data in order to gain a deeper level of insight, including:

    • Qualitative data (e.g. from online satisfaction surveys, interviews, focus groups etc.)

    • Observational data obtained from user testing

    • Expert reviews


Summary

Summary


Summary1

Summary

  • A content management system simplifies content creation and management, and enables collaboration

    Features:

  • Allows those without programming language knowledge to manage digital content

  • Standard templates available for different content types (e.g. news, events, blogs)

  • Able to tag and categorize content

  • Able to track and manage multiple versions of a single instance of content

  • Manages permissions for different users

  • Controls workflow of different content

  • Makes it easier to manage translations on multilingual sites


Summary2

Summary

XML

  • Structures content

  • Transports content

  • Stores content

  • Tags are not predefined; Authors can define own tags using metadata

  • Separates content from format

  • Allows content sharing between different applications

  • Makes content more accessible


Summary3

Summary

Web Analytics

  • The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage

  • Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction

  • Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms

  • Should be used alongside other data in order to gain a deeper level of insight


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