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We are about Performance. Search Engine Marketing (SEM) Search Engine Optimisation (SEO) Social Media Marketing (SMM) Affiliate Marketing Web Analytics. Why SMM?. Creating more media Seeking out more media Accessing more platforms. Lowering the barrier to entry

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Presentation Transcript

We are about Performance

  • Search Engine Marketing (SEM)

  • Search Engine Optimisation (SEO)

  • Social Media Marketing (SMM)

  • Affiliate Marketing

  • Web Analytics


Why SMM?

  • Creating more media

  • Seeking out more media

  • Accessing more platforms

  • Lowering the barrier to entry

  • Closing the asymmetry of information gap

  • Enabling human nature to play out in warp speed


Attracting Visitors - SEO

  • Searchers will use any of several categories of terms to look for products/services information

  • These could be broadly classified into:

    • Brand Terms

    • Generic Terms

    • Services/reports/Document Terms

  • Each of these groups will be seeking information in a slightly different way

  • Our challenge is to be visible everywhere where these searchers are seeking information


  • Social Media Strategy

    Branding

    Awareness

    Customer Care

    Participation

    Twitter

    LinkedIn

    • Website

    • Sample Reports

    • Sample Documents

    Blog

    Slide Share


    Creative s social media optimization strategy
    Creative’s Social media optimization Strategy

    Article Promotion

    • Helps to create brand awareness, to get good quality one way back links, to generate targeted traffic.

    • Our expert in house content writers will write quality articles.

    • Submit the articles to various high traffic Ezines by our Link Building team.

    Blog Marketing

    • Blogging strategy - Post information about the general products and services related to Creative and provide back links to sites pages.

    • Blogs help in organic rankings and in branding activities. We will submit 12 blogs in 25 sites per month.

    Social Book Markings

    • Bookmark Creative site to various social book marking sites to increase the traffic on to the site & also increase the ranking in the search engines.

    • Post Creative websites URLs to 100s of social book marking sites. Some of the major Social book marking sites are Digg.com & del.icio.us.


    Reports updates smm
    Reports Updates - SMM

    Twitter

    • Broadcast messages about new reports/Analysis

      • Eg. Brand Excellence Study: Expanding a Product Portfolio without Cannibalizing a Legacy Brand

    • Promote positive messages by Twitterers, to promote brand affinity

    • People will follow you for the newest research findings and views

    LinkedIn

    • Promote reports to B2B users after filtering them by job title/department

    • Post questions related to our reports, and get feedback from customers



    Branding awareness smm
    Branding & Awareness - SMM

    Blog

    • Start a blog to post informative articles on new reports, Market research

    • Drive traffic to blog from Twitter, Slideshare, Linkedin

    • Promote blog using various social bookmarking sites like Digg.com & Del.icio.us

    SlideShare

    • Promote awareness through sample research report presentations

    • Using LeadShare capture B2B leads from within presentations

    • Link to presentations from Twitter, LinkedIn & Blog

    • Embed presentations in blog


    Conclusion
    Conclusion

    • If budget allows, undertake both SEO and SMO as SMO enables branding, increase in traffic and regular updates for websites

    • If budget is zilch, opt for SEO

      With Creative Social Media Optimization Services

    • Increase Your Linkability

    • Make Tagging and Bookmarking easy

    • Reward Inbound Links

    • Help Your Content Travel

    • Encourage the Mashup


    Thank You

    You are a wonderful audience

    Send Inquiry: [email protected]

    Contact us: +91 9769603939 | +91 9930003939

    Office No: 022 25185733 / 84

    Our Address: E / 510, Kailash Complex,

    Hiranandani Vikhroli Link Road,

    Vikhroli West, Mumbai – 400079.


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