Lean Startup. Theory & Motivation Examples & Learnings. Rémy Blättler Chief of the System, Supertext AG remy.supertext.ch @swissghostrider. Born in Eschenbach Electronics technician @ Cerberus BSc in CS at HSR in Rapperswil Co-founder Collaboral Startup @ Technopark Zurich. Reto.
Theory & Motivation
Examples & Learnings
Chief of the System, Supertext AG remy.supertext.ch @swissghostrider
East Coast (NYC)
West Coast (SF)
“Chief of the System” at Supertext, the fastest growing Swiss translation and copywriting company
A great idea
A rocking team
and lots of hard work (and time)
Enter the lean startup
Eric Ries was a fairly unsuccessful serial entrepreneur.
He was searching for a way to increase the success rate of his startups.
Based on the principles of lean manufacturing from Japan (Toyota)
Entrepreneurs are everywhere
Entrepreneurship is management
Set exact targets based on experience and existing clients.
Plan and execute accordingly.
Successful execution of a plan that leads to nowhere.
Waterfall, maybe Agile
Clearly does not work for startups.
“Let’s just do it” is adopted.
No management does not work either.
Does your customer have the problem that you are trying to solve?
Will they pay for it?
Will they pay YOU for it?
Can you build the solution for that problem?
Try to sell the product before you build it
(It’s not the same as asking customers what they want.)
Skimp on features not on quality.
Remove any feature, process or effort that does not contribute to the “test”.
NOBODY is going to steal your idea
And if they can execute your idea quicker and better than you, you’re in trouble anyway.
You can always justify failure as part of the learning experience, but that's a bit cheap….
Use experiments, not market research.
Actionable vs. vanity metrics
Only measure things with a clear cause & effect.
Don’t give up too quickly.
But don’t try to ride a dead horse either.
Listen to customer feedback!
And adding more services to the wrong idea is not the answer.
Enter your qualitative/ quantitative data
What are you trying to achieve?
[Specific repeatable action] will [Expected measurable outcome]
What did you learn?
Validated or not
How will you setup this experiment?
What is your next experiment?
Make sure the paid acquisition is not higher than the customer lifetime value.
Eventually your business should grow faster than the build-measure-learn feedback can loop.
An online database for pharmaceutical ingredient suppliers.
$20k for a web agency
$30 for a Wordpress template
$25/month for an online db knack
Pain: project managers send out complicated Excel sheetsthat are always out of sync.
Solution: build something that keeps them in sync.
First idea: synced project management in Excel
Better idea: generic synced spreadsheet!
Desktop and web version
Spent 2 weeks on the login page
Shared Excel desktop version
Spent 2 weeks building the VB client
What we sold to our clients
What we actually had
… and the reality
Built shared drive for Sharepoint
First working prototype after 2 months
Perfected it for another 12 months
Ran out of money and released it
Turns out the customer wanted something different
I have no idea
I have no money
I’m not a developer
I need a logo first
Photos of tourists with a camera drone at the Eiffel tower
“Create an event app” app
Email snooze for Outlook
Hollywood tours with a lift platform
Eric Ries was working on something completely different when he came up with the lean startup approach.
Forget about the million dollar idea
Just start something. Anything.
Learn to build a successful business in three days.
Lean Startup Machine (LSM) is a three-day workshop on building a successful business.
Build a real startup in one weekend.
And we’re not talking about just a business plan.
Fold, pack, close the envelop and put on a stamp.
Single-piece flow instead large-batch approach
Speed up release and learning cycles
Your prototype should not take more than 90 days to build. Full time or part time.