Formulating and clarifying the research topic. How to find a question. ...how the process of generating research topic which is waterproof intriguing exiting manageable feasible ...should go? ...what are the parameters of a good question? ...why was Einstein brilliant?
one or more possible project idea VERSUS absolute panic
Find out aspects in projects you consider as excellent and important to you
I’m interested in sustainable worldview of companies
I want to know, how the environmentally sensitive or green image of a company affects their profit?
Going from more general level to the more specific focus
RQ: “how the environmentally sensitive image affects the profit of a company?”
RO: “To determine the role that the environmental-friendly image plays in customers’ decisions when choosing between different products/companies”
- what to you want to know;
- specify, where is the end point of your work;
- help you to understand that your question is answered
– in order to understand the mechanism of change, you have to ask questions about this mechanism of change
- most studies stop where the starting point should be
1. What do I want to find out?
2. Why I want to find it out? (Why is it interesting?)
3. How will I found it out? (Maybe it is already known?)
4. Are the answers to the three previous questions in accord with each other?
Generate a research topic that is interesting to you:
- phrase your central research question;
- phrase your research objective(s).
NB – it is also ok if you follow the 4 questions on the previous page!