Mobile Advertisements on Context-based Information

1. Mobile AdvertisementsonContext-basedInformation José Pedro Cardoso Supervisors:Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação)

2. Summary Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Introduction • Problem • Objectives • Motivation • State-of-the-art revision • Technologies • Methodologies • Work plan • Bibliography 1

3. Introduction Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • “Informationoverload” • Advertisementsfromcompanies • Filterinformation • Context as a Service (CaaS) • Context Management Platform – XCoA • Context information (Location, Preferences, Social Networks) 2

4. Problem Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Too much information, too many sources, too much lost time • Miss important content because of non-relevant ones • Constantly changing environment (context) • Different kinds of context information and too many variables • Content is organized in different ways: • Images; • Videos; • Text; • Combinations of 2 or more. 3

5. Objectives Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Objectives • State-of-the-Art investigation: classification algorithms and Context Management Frameworks (CMFs) • Explore XCoA and its components • Association rules and classification algorithm • Algorithm’s integration with the XCoA • End-user mobile application 4

6. Objectives Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography Use Cases Location + Tags + Social Networks + User Privacy Location + Tags Video-on-Demand Box Mobile Application Access Point Location 5

7. Motivation Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Volatile content • Dynamic environment • Non-trivial decision • Expansibility • Applications: • Event-oriented • User-oriented • “Humanization” of the backend • No more information overload 6

8. State-of-the-art revision Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Classification • Association Rule Mining • Apriori • FP-Growth • TreeProjection • Content Classification: • OneR • Bayesian Classification • K-Nearest Neighbor • Decision tree 7

9. State-of-the-art revision Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Context Management • Models • Widget • NetworkedServices • Blackboard • CoBrA - Context Broker Architecture • Context Management Systems • MobiLife - MobiLife IntegratedProject • C-CAST - Project ContextCasting • MUSIC - Self-AdaptingApplications for Mobile USers In UbiquitousComputingEnvironments • XCoA - Context Management Platform 8

10. Technologies Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • WHERE2 - Wireless Hybrid Enhanced Mobile Radio Estimators (Phase 2) • Java – Programminglanguage • Openfire – Open-source XMPP server • XMPP – eXtensibleMessagingPresenceProtocol • Android – Operatingsystem 9

11. Solution Perspectives Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography Server Context information Context Providers Context Broker Context Consumer Update Publish Advertisement AR DB 10 . . .

12. Methodologies Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography • Requirements: • Study of mobile apps that deal with streaming media • Study and analysis of XCoA platform and similar ones • Study of classification algorithms • Design: • Define the XCoA’s new components • Define the App’s architecture and UI design • Development: • Solution will be developed by objectives (use cases) • Every version will be tested and validated • Support: • Wiki – storage of all content for dissertation • SVN – storage of all developed products 11

13. Work plan Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography Dates 12

14. Bibliography Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography [1] Gomes, D.; Gonçalves, J.M.; Santos, R.O.; Aguiar, R.; , "XMPP basedContext Management Architecture," GLOBECOM Workshops (GC Wkshps), 2010 IEEE , vol., no., pp.1372-1377, 6-10 Dec. 2010 doi: 10.1109/GLOCOMW.2010.5700163 [2] NearchosPaspallis, RomainRouvoy, Paolo Barone, George A. Papadopoulos, Frank Eliassen, and Alessandro Mamelli. 2008. A PluggableandReconfigurableArchitecture for a Context-AwareEnablingMiddlewareSystem. In Proceedingsofthe OTM 2008 ConfederatedInternationalConferences, CoopIS, DOA, GADA, IS, and ODBASE 2008. Part I onOnthe Move to Meaningful Internet Systems: (OTM '08), Robert MeersmanandZahir Tari (Eds.). Springer-Verlag, Berlin, Heidelberg, 553-570. DOI=10.1007/978-3-540-88871-0_40 http://dx.doi.org/10.1007/978-3-540-88871-0_40 [3] Terry Winograd. 2001. Architectures for context. Hum.-Comput. Interact. 16, 2 (December 2001), 401-419. DOI=10.1207/S15327051HCI16234_18 http://dx.doi.org/10.1207/S15327051HCI16234_18 [4] MatthiasBaldauf, SchahramDustdar, andFlorianRosenberg. 2007. A surveyoncontext\&\#45;aware systems. Int. J. Ad Hoc UbiquitousComput. 2, 4 (June 2007), 263-277. DOI=10.1504/IJAHUC.2007.014070 http://dx.doi.org/10.1504/IJAHUC.2007.014070 13

15. Bibliography Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography [5] Zafar, M., Baker, N., Moltchanov, B., Goncalves, J., Liaquat, S., & Knappmeyer, M. (2009). Context management architecture for future internet services.AppliedSciences. Retrievedfrom http://eprints.uwe.ac.uk/15467/ [6] Flor, P., Przybilski, M., Nurmi, P., Koolwaaij, J., Tarlano, A., Wagner, M., Luther, M., et al. (2005). Towards a Context Management Framework for MobiLife.Management, 15(5), 312-321. In IST Mobile & Wireless CommunicationsSummit. Retrievedfrom http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.123.1335 [7] Roland Reichle, Michael Wagner, Mohammad UllahKhan, Kurt Geihs, MassimoValla, Cristina Fra, NearchosPaspallis, and George A. Papadopoulos. 2008. A ContextQueryLanguage for PervasiveComputingEnvironments. In Proceedingsofthe 2008 SixthAnnual IEEE International Conference onPervasiveComputingandCommunications (PERCOM '08). IEEE ComputerSociety, Washington, DC, USA, 434-440. DOI=10.1109/PERCOM.2008.29 http://dx.doi.org/10.1109/PERCOM.2008.29 14

16. Bibliography Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography [8]GediminasAdomavicius and Alexander Tuzhilin. 2005. Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions. IEEE Trans. on Knowl. and Data Eng. 17, 6 (June 2005), 734-749. DOI=10.1109/TKDE.2005.99 http://dx.doi.org/10.1109/TKDE.2005.99 [9] JiaweiHan, Jian Pei, andYiwen Yin. 2000. Miningfrequentpatternswithout candidate generation. In Proceedingsofthe 2000 ACM SIGMOD internationalconferenceon Management of data (SIGMOD '00). ACM, New York, NY, USA, 1-12. DOI=10.1145/342009.335372 http://doi.acm.org/10.1145/342009.335372 [10] http://xmpp.org/ [11] http://www.ist-mobilife.org/ - Mobilife [12] http://www.ict-ccast.eu/ - C-CAST [13] http://ist-music.berlios.de/site/ - MUSIC [14] http://www.ict-where2.eu/ - WHERE2 [15] http://paginas.fe.up.pt/~ec/index.html 15