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Mobile Advertisements on Context-based Information PowerPoint PPT Presentation


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Mobile Advertisements on Context-based Information. José Pedro Cardoso. Supervisors : Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação). Summary. Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography. Introduction

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Mobile Advertisements on Context-based Information

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Mobile advertisements on context based information

Mobile AdvertisementsonContext-basedInformation

José Pedro Cardoso

Supervisors:Miguel Pimenta Monteiro (FEUP)

Telma Mota (PT Inovação)


Mobile advertisements on context based information

Summary

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Introduction

  • Problem

  • Objectives

  • Motivation

  • State-of-the-art revision

  • Technologies

  • Methodologies

  • Work plan

  • Bibliography

1


Mobile advertisements on context based information

Introduction

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • “Informationoverload”

    • Advertisementsfromcompanies

  • Filterinformation

  • Context as a Service (CaaS)

  • Context Management Platform – XCoA

  • Context information (Location, Preferences, Social Networks)

  • 2


    Mobile advertisements on context based information

    Problem

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Too much information, too many sources, too much lost time

    • Miss important content because of non-relevant ones

    • Constantly changing environment (context)

    • Different kinds of context information and too many variables

    • Content is organized in different ways:

      • Images;

      • Videos;

      • Text;

      • Combinations of 2 or more.

    3


    Mobile advertisements on context based information

    Objectives

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Objectives

    • State-of-the-Art investigation: classification algorithms and Context Management Frameworks (CMFs)

    • Explore XCoA and its components

    • Association rules and classification algorithm

    • Algorithm’s integration with the XCoA

    • End-user mobile application

    4


    Mobile advertisements on context based information

    Objectives

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    Use Cases

    Location + Tags +

    Social Networks +

    User Privacy

    Location

    +

    Tags

    Video-on-Demand

    Box

    Mobile

    Application

    Access

    Point

    Location

    5


    Mobile advertisements on context based information

    Motivation

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Volatile content

    • Dynamic environment

    • Non-trivial decision

    • Expansibility

    • Applications:

      • Event-oriented

      • User-oriented

    • “Humanization” of the backend

    • No more information overload

    6


    Mobile advertisements on context based information

    State-of-the-art revision

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Classification

    • Association Rule Mining

    • Apriori

    • FP-Growth

    • TreeProjection

    • Content Classification:

    • OneR

    • Bayesian Classification

    • K-Nearest Neighbor

    • Decision tree

    7


    Mobile advertisements on context based information

    State-of-the-art revision

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Context Management

    • Models

    • Widget

    • NetworkedServices

    • Blackboard

    • CoBrA - Context Broker Architecture

    • Context Management Systems

    • MobiLife - MobiLife IntegratedProject

    • C-CAST - Project ContextCasting

    • MUSIC - Self-AdaptingApplications for Mobile USers In UbiquitousComputingEnvironments

    • XCoA - Context Management Platform

    8


    Mobile advertisements on context based information

    Technologies

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • WHERE2 - Wireless Hybrid Enhanced Mobile Radio Estimators (Phase 2)

    • Java – Programminglanguage

    • Openfire – Open-source XMPP server

    • XMPP – eXtensibleMessagingPresenceProtocol

    • Android – Operatingsystem

    9


    Mobile advertisements on context based information

    Solution Perspectives

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    Server

    Context information

    Context

    Providers

    Context

    Broker

    Context

    Consumer

    Update

    Publish

    Advertisement

    AR

    DB

    10

    . . .


    Mobile advertisements on context based information

    Methodologies

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    • Requirements:

    • Study of mobile apps that deal with streaming media

    • Study and analysis of XCoA platform and similar ones

    • Study of classification algorithms

    • Design:

    • Define the XCoA’s new components

    • Define the App’s architecture and UI design

    • Development:

    • Solution will be developed by objectives (use cases)

    • Every version will be tested and validated

    • Support:

    • Wiki – storage of all content for dissertation

    • SVN – storage of all developed products

    11


    Mobile advertisements on context based information

    Work plan

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    Dates

    12


    Mobile advertisements on context based information

    Bibliography

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    [1] Gomes, D.; Gonçalves, J.M.; Santos, R.O.; Aguiar, R.; , "XMPP basedContext Management Architecture," GLOBECOM Workshops (GC Wkshps), 2010 IEEE , vol., no., pp.1372-1377, 6-10 Dec. 2010 doi: 10.1109/GLOCOMW.2010.5700163

    [2] NearchosPaspallis, RomainRouvoy, Paolo Barone, George A. Papadopoulos, Frank Eliassen, and Alessandro Mamelli. 2008. A PluggableandReconfigurableArchitecture for a Context-AwareEnablingMiddlewareSystem. In Proceedingsofthe OTM 2008 ConfederatedInternationalConferences, CoopIS, DOA, GADA, IS, and ODBASE 2008. Part I onOnthe Move to Meaningful Internet Systems: (OTM '08), Robert MeersmanandZahir Tari (Eds.). Springer-Verlag, Berlin, Heidelberg, 553-570. DOI=10.1007/978-3-540-88871-0_40 http://dx.doi.org/10.1007/978-3-540-88871-0_40

    [3] Terry Winograd. 2001. Architectures for context. Hum.-Comput. Interact. 16, 2 (December 2001), 401-419. DOI=10.1207/S15327051HCI16234_18 http://dx.doi.org/10.1207/S15327051HCI16234_18

    [4] MatthiasBaldauf, SchahramDustdar, andFlorianRosenberg. 2007. A surveyoncontext\&\#45;aware systems. Int. J. Ad Hoc UbiquitousComput. 2, 4 (June 2007), 263-277. DOI=10.1504/IJAHUC.2007.014070 http://dx.doi.org/10.1504/IJAHUC.2007.014070

    13


    Mobile advertisements on context based information

    Bibliography

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    [5] Zafar, M., Baker, N., Moltchanov, B., Goncalves, J., Liaquat, S., & Knappmeyer, M. (2009). Context management architecture for future internet services.AppliedSciences. Retrievedfrom http://eprints.uwe.ac.uk/15467/

    [6] Flor, P., Przybilski, M., Nurmi, P., Koolwaaij, J., Tarlano, A., Wagner, M., Luther, M., et al. (2005). Towards a Context Management Framework for MobiLife.Management, 15(5), 312-321. In IST Mobile & Wireless CommunicationsSummit. Retrievedfrom http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.123.1335

    [7] Roland Reichle, Michael Wagner, Mohammad UllahKhan, Kurt Geihs, MassimoValla, Cristina Fra, NearchosPaspallis, and George A. Papadopoulos. 2008. A ContextQueryLanguage for PervasiveComputingEnvironments. In Proceedingsofthe 2008 SixthAnnual IEEE International Conference onPervasiveComputingandCommunications (PERCOM '08). IEEE ComputerSociety, Washington, DC, USA, 434-440. DOI=10.1109/PERCOM.2008.29 http://dx.doi.org/10.1109/PERCOM.2008.29

    14


    Mobile advertisements on context based information

    Bibliography

    Introduction

    Problem

    Objectives

    Motivation

    SotA revision

    Technologies

    Solution

    Methodologies

    Work plan

    Bibliography

    [8]GediminasAdomavicius and Alexander Tuzhilin. 2005. Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions. IEEE Trans. on Knowl. and Data Eng. 17, 6 (June 2005), 734-749. DOI=10.1109/TKDE.2005.99 http://dx.doi.org/10.1109/TKDE.2005.99

    [9] JiaweiHan, Jian Pei, andYiwen Yin. 2000. Miningfrequentpatternswithout candidate generation. In Proceedingsofthe 2000 ACM SIGMOD internationalconferenceon Management of data (SIGMOD '00). ACM, New York, NY, USA, 1-12. DOI=10.1145/342009.335372 http://doi.acm.org/10.1145/342009.335372

    [10] http://xmpp.org/

    [11] http://www.ist-mobilife.org/ - Mobilife

    [12] http://www.ict-ccast.eu/ - C-CAST

    [13] http://ist-music.berlios.de/site/ - MUSIC

    [14] http://www.ict-where2.eu/ - WHERE2

    [15] http://paginas.fe.up.pt/~ec/index.html

    15


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