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Mobile Advertisements on Context-based Information. José Pedro Cardoso. Supervisors : Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação). Summary. Introduction Problem Objectives Motivation SotA revision Technologies Solution Methodologies Work plan Bibliography. Introduction

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slide1

Mobile AdvertisementsonContext-basedInformation

José Pedro Cardoso

Supervisors:Miguel Pimenta Monteiro (FEUP)

Telma Mota (PT Inovação)

slide2

Summary

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Introduction
  • Problem
  • Objectives
  • Motivation
  • State-of-the-art revision
  • Technologies
  • Methodologies
  • Work plan
  • Bibliography

1

slide3

Introduction

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • “Informationoverload”
      • Advertisementsfromcompanies
  • Filterinformation
  • Context as a Service (CaaS)
  • Context Management Platform – XCoA
  • Context information (Location, Preferences, Social Networks)

2

slide4

Problem

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Too much information, too many sources, too much lost time
  • Miss important content because of non-relevant ones
  • Constantly changing environment (context)
  • Different kinds of context information and too many variables
  • Content is organized in different ways:
      • Images;
      • Videos;
      • Text;
      • Combinations of 2 or more.

3

slide5

Objectives

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Objectives
  • State-of-the-Art investigation: classification algorithms and Context Management Frameworks (CMFs)
  • Explore XCoA and its components
  • Association rules and classification algorithm
  • Algorithm’s integration with the XCoA
  • End-user mobile application

4

slide6

Objectives

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

Use Cases

Location + Tags +

Social Networks +

User Privacy

Location

+

Tags

Video-on-Demand

Box

Mobile

Application

Access

Point

Location

5

slide7

Motivation

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Volatile content
  • Dynamic environment
  • Non-trivial decision
  • Expansibility
  • Applications:
    • Event-oriented
    • User-oriented
  • “Humanization” of the backend
  • No more information overload

6

slide8

State-of-the-art revision

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Classification
  • Association Rule Mining
  • Apriori
  • FP-Growth
  • TreeProjection
  • Content Classification:
  • OneR
  • Bayesian Classification
  • K-Nearest Neighbor
  • Decision tree

7

slide9

State-of-the-art revision

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Context Management
  • Models
  • Widget
  • NetworkedServices
  • Blackboard
  • CoBrA - Context Broker Architecture
  • Context Management Systems
  • MobiLife - MobiLife IntegratedProject
  • C-CAST - Project ContextCasting
  • MUSIC - Self-AdaptingApplications for Mobile USers In UbiquitousComputingEnvironments
  • XCoA - Context Management Platform

8

slide10

Technologies

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • WHERE2 - Wireless Hybrid Enhanced Mobile Radio Estimators (Phase 2)
  • Java – Programminglanguage
  • Openfire – Open-source XMPP server
  • XMPP – eXtensibleMessagingPresenceProtocol
  • Android – Operatingsystem

9

slide11

Solution Perspectives

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

Server

Context information

Context

Providers

Context

Broker

Context

Consumer

Update

Publish

Advertisement

AR

DB

10

. . .

slide12

Methodologies

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

  • Requirements:
  • Study of mobile apps that deal with streaming media
  • Study and analysis of XCoA platform and similar ones
  • Study of classification algorithms
  • Design:
  • Define the XCoA’s new components
  • Define the App’s architecture and UI design
  • Development:
  • Solution will be developed by objectives (use cases)
  • Every version will be tested and validated
  • Support:
  • Wiki – storage of all content for dissertation
  • SVN – storage of all developed products

11

slide13

Work plan

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

Dates

12

slide14

Bibliography

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

[1] Gomes, D.; Gonçalves, J.M.; Santos, R.O.; Aguiar, R.; , "XMPP basedContext Management Architecture," GLOBECOM Workshops (GC Wkshps), 2010 IEEE , vol., no., pp.1372-1377, 6-10 Dec. 2010 doi: 10.1109/GLOCOMW.2010.5700163

[2] NearchosPaspallis, RomainRouvoy, Paolo Barone, George A. Papadopoulos, Frank Eliassen, and Alessandro Mamelli. 2008. A PluggableandReconfigurableArchitecture for a Context-AwareEnablingMiddlewareSystem. In Proceedingsofthe OTM 2008 ConfederatedInternationalConferences, CoopIS, DOA, GADA, IS, and ODBASE 2008. Part I onOnthe Move to Meaningful Internet Systems: (OTM \'08), Robert MeersmanandZahir Tari (Eds.). Springer-Verlag, Berlin, Heidelberg, 553-570. DOI=10.1007/978-3-540-88871-0_40 http://dx.doi.org/10.1007/978-3-540-88871-0_40

[3] Terry Winograd. 2001. Architectures for context. Hum.-Comput. Interact. 16, 2 (December 2001), 401-419. DOI=10.1207/S15327051HCI16234_18 http://dx.doi.org/10.1207/S15327051HCI16234_18

[4] MatthiasBaldauf, SchahramDustdar, andFlorianRosenberg. 2007. A surveyoncontext\&\#45;aware systems. Int. J. Ad Hoc UbiquitousComput. 2, 4 (June 2007), 263-277. DOI=10.1504/IJAHUC.2007.014070 http://dx.doi.org/10.1504/IJAHUC.2007.014070

13

slide15

Bibliography

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

[5] Zafar, M., Baker, N., Moltchanov, B., Goncalves, J., Liaquat, S., & Knappmeyer, M. (2009). Context management architecture for future internet services.AppliedSciences. Retrievedfrom http://eprints.uwe.ac.uk/15467/

[6] Flor, P., Przybilski, M., Nurmi, P., Koolwaaij, J., Tarlano, A., Wagner, M., Luther, M., et al. (2005). Towards a Context Management Framework for MobiLife.Management, 15(5), 312-321. In IST Mobile & Wireless CommunicationsSummit. Retrievedfrom http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.123.1335

[7] Roland Reichle, Michael Wagner, Mohammad UllahKhan, Kurt Geihs, MassimoValla, Cristina Fra, NearchosPaspallis, and George A. Papadopoulos. 2008. A ContextQueryLanguage for PervasiveComputingEnvironments. In Proceedingsofthe 2008 SixthAnnual IEEE International Conference onPervasiveComputingandCommunications (PERCOM \'08). IEEE ComputerSociety, Washington, DC, USA, 434-440. DOI=10.1109/PERCOM.2008.29 http://dx.doi.org/10.1109/PERCOM.2008.29

14

slide16

Bibliography

Introduction

Problem

Objectives

Motivation

SotA revision

Technologies

Solution

Methodologies

Work plan

Bibliography

[8]GediminasAdomavicius and Alexander Tuzhilin. 2005. Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions. IEEE Trans. on Knowl. and Data Eng. 17, 6 (June 2005), 734-749. DOI=10.1109/TKDE.2005.99 http://dx.doi.org/10.1109/TKDE.2005.99

[9] JiaweiHan, Jian Pei, andYiwen Yin. 2000. Miningfrequentpatternswithout candidate generation. In Proceedingsofthe 2000 ACM SIGMOD internationalconferenceon Management of data (SIGMOD \'00). ACM, New York, NY, USA, 1-12. DOI=10.1145/342009.335372 http://doi.acm.org/10.1145/342009.335372

[10] http://xmpp.org/

[11] http://www.ist-mobilife.org/ - Mobilife

[12] http://www.ict-ccast.eu/ - C-CAST

[13] http://ist-music.berlios.de/site/ - MUSIC

[14] http://www.ict-where2.eu/ - WHERE2

[15] http://paginas.fe.up.pt/~ec/index.html

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