Launchpad Marketing Automation Platform. Where data meets marketing automation. Launchpad Marketing Automation.
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Where data meets marketing automation.
Where data meets marketing automation. A unique SaaS-based, cloud-hosted technology portal makes it push-button easy to streamline the marketing process, manage and execute multi-channel campaigns, and gain a complete view of all your customer messaging and interactions as a result.
V12 Group is committed to providing the most reliable and available platform in the industry. Our solution is divided into specialized services that scale independently, resulting in two geographically-disparate data centers. These co-located data centers offer multiple SAS 70 Type II compliant features.
V12 Group has state-of-the-art infrastructure that concentrates on five areas of excellence:
Automated email marketing platform that leverages V12 Group’s data warehouse of 3.4 billion records to help you create and deliver one-to-one, real-time messages.
Launch, coordinate, measure and evaluate your online display advertising campaigns. In one integrated platform, our industry-leading Display Advertising Application brings together everything you need for a successful campaign:
Manage posts and integrated campaigns; it digs deep to deliver your entire social data picture and integrate social media across your entire marketing organization:
Our mobile marketing application puts the power of mobile marketing in the palm of your hand.
Cross-channel: One-stop access to SMS, MMS, IVR, QR codes, even social
Powerful campaign creation: Create any campaign type in seconds with easy-to-use templates
Simplified subscriber management: Manage and segment lists for personalized engagement
Robust reporting & analytics: Knowledge is power with real-time reporting
Short codes and compliance: Manage multiple short codes from a single account
Direct Mail Lists from V12 Group combine the power of postal with the economy of email, giving you a proprietary list selection tool to identify new prospects via a single interface. Run queries, view counts and output lists with confidence, knowing you’re backed by the V12 Group data warehouse of 3.4 billion records:
Consumer— 200+ Million
Automotive—150 Million Vehicles
Business— 40 Million
Personality — 16 segments
Targeting — 260+ selects
From vehicle ownership to charitable giving, marital status to buying interests, our advanced analytics and marketing intelligence offer a descriptive snapshot of your database as it is today. This provides two huge advantages: valuable intel on current customers and the parameters for finding highly receptive new ones.
Data Enhancement offers 24/7 access to tools formerly available only to the pros:
Launchpad’s report center tracks and measures all key activities in the platform enabling you to easily view results in real-time:
See how your campaigns are performing
V12 Group’s interactive Data Visualization dashboards make it easy to see what works, what doesn’t, and more importantly why and why not. From cost per lead to competitive intelligence, measuring results to calculating risk, a smartly designed custom dashboard can make you a skilled trend spotter. It also takes the headaches out of analyzing customer needs, market conditions or other key performance indicators (KPI) including performance analysis, category analysis, competitive intelligence, segmentation analysis and much more.
Launchpad works closely with leading technology companies to provide our customers with resources to meet any of their business needs.
Forrester is a global research and advisory firm serving the marketing automation industry.
Winterberry Group is a consulting firm that works with advertising, marketing, and information organizations to grow value.
Inc. 500/5000 names V12 Group the fastest growing marketing company in the markets it serves.
DMA is the world’s largest association dedicated to advancing and protecting responsible data-driven marketing.
The IAB educates marketers, agencies, and media companies about the value of interactive advertising.