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Stay Connected “We’re reaching out to you…stay connected with the leading HBCU”

Stay Connected “We’re reaching out to you…stay connected with the leading HBCU”. MARKETING PLAN CONTENT. MISSION STATEMENT WHAT IS TSU-TV STRATEGY IMPLEMENTATION MARKETING OBJECTIVE -SERVICE -PRICE -ADVERTISING/PROMOTIONS

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Stay Connected “We’re reaching out to you…stay connected with the leading HBCU”

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  1. Stay Connected “We’re reaching out to you…stay connected with the leading HBCU”

  2. MARKETING PLAN CONTENT • MISSION STATEMENT • WHAT IS TSU-TV • STRATEGY IMPLEMENTATION • MARKETING OBJECTIVE • -SERVICE • -PRICE • -ADVERTISING/PROMOTIONS • -DISTRIBUTION • TARGET MARKET • MARKET PERFORMANCE • POSITIONING STRATEGY • FINANCIAL PLAN

  3. MISSION STATEMENT The mission of TSU-TV is to be a prominent leader in broadcast communication by providing excellence in public service, entertainment, relevant, and informative programming for our viewing community. Adhering to the standards of Texas Southern University, we strive to dedicate ourselves and affiliates to become a force for positive change in the Greater Houston area spreading the impact throughout a global media society.

  4. What is TSU-TV?

  5. STRATEGY IMPLEMENTATION

  6. MARKETING OBJECTIVE TSU-TV aims to gain the public interest by supporting youth and young adult viewing audiences in offering cutting edge programming and soliciting to prospective sponsors and advertisers.

  7. SERVICE Entertaining informational programming for high school, college students, and young adults, ages ranging from 12-34.

  8. PRICE

  9. ADVERTISING/PROMOTIONAL STRATEGY

  10. STAY CONNECTED @TSUTVONDEMAND /TSUTVONDEMAND /THECONNECT.TSUTV WWW.TSUTVONCOMCAST.COM

  11. DISTRIBUTION & ACCESS

  12. TARGET MARKET Our customer is primarily defined as youth and young adults in need of a more positive, entertaining, and informational program by way of local cable television.

  13. DEMOGRAPHICS

  14. MARKET PERFORMANCE

  15. POSITIONING STRATEGY

  16. DIFFERENTIATION STRATEGY

  17. SERVICE BUSINESS ANALYSIS Major competitors in our market include: • University of Houston Television, Houston Public Media • Local Television Stations • Rice University Television Our diverse production will allow us to maintain support of our captivated audience leading us to a competitive advantage over other collegiate competitors.

  18. BENEFITS TO VIEWERS

  19. BENEFITS TO ADVERTISERS

  20. DELIVERY CONTENT News Entertainment Sports Shows Reality Shows Music/Variety Shows Short Films Documentaries Feature Films Commercial Educational Programming

  21. FINANCIAL PLAN

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