Social media for public engagement
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Social Media for Public Engagement. Luke Walker TakingITGlobal.org. Consider your situation…. Purpose: What are you trying to achieve? Audience: Who are you targeting and what are they using? Access: What are the limitations in terms of hardware, software, and bandwidth?

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Social media for public engagement

Social Media for Public Engagement

Luke Walker

TakingITGlobal.org


Consider your situation

Consider your situation…

  • Purpose: What are you trying to achieve?

  • Audience: Who are you targeting and what are they using?

  • Access: What are the limitations in terms of hardware, software, and bandwidth?

  • Norms & best practices: Who has tried this before and what can you learn?

  • Ownership: How much deeply can you/do you want to rely on external platforms (for audience or functionality) vs. your own (for sustainability)


Synchronous tools

Synchronous Tools

  • IM

    • Text-based (mostly) chat between known contacts, video

  • Skype/telephony

    • Cheap calling, conference calls, video

  • Webconferencing

    • Training, showcasing, presenting


Synchronous tools links

Synchronous Tools (links)

  • IM - the big two:

    • Americans use AIM (AOL): http://www.aim.com

    • The big one elsewhere: MSN/Windows Messenger (Microsoft): http://get.live.com/messenger/overview

    • Growing fast - Google Talk: http://www.google.com/talk

  • Skype: http://www.skype.com

  • Web Conferencing:

    • http://www.elluminate.com

    • http://www.adobe.com/products/acrobatconnectpro/

    • Open source option (?)


Tagging

Tagging

  • Folksonomies: User-defined, social categorization of web content

  • Tags can help organize and agglomerate content about YOU

  • Links:

    • http://del.icio.us

    • Search for nptech (techsoup.org)


Blogs

Blogs

  • Reverse chronological

  • Often informal

  • Online diaries/journals or op-ed columns

  • “Blogosphere”


Blog links

Blog (links)

  • http://www.google.ca/blogsearch

  • http://www.technorati.com/

  • http://www.blogger.com

  • http://www.livejournal.com

  • http://www.wordpress.com / .org

  • http://www.moveabletype.com


Wikis

Wikis

  • Internal communications

    • Reporting

    • Knowledge transfer/archive

  • External communications

    • Audience participation

    • Rapid deployment


Wikis links

Wikis (links)

  • http://www.wikipedia.org

  • http://www.mediawiki.org

  • http://www.wikispaces.com

  • http://www.socialtext.net


Media sharing

Media Sharing

  • Organized by tags

  • Social networking element

  • User rating/favouriting/”interestingness” common

  • Different sites have different acceptable use/IP policies - read them! They affect who controls yours content


Media sharing links

Media Sharing (links)

  • http://www.flickr.com

  • http://www.youtube.com

  • http://www.teachertube.com


Social networking

Social Networking

  • Focus on creation/maintenance of identity & relationships

  • Most allow for the creation of groups, identification of causes, give special status to NGOs and political orgs


Social networking links

Social Networking (links)

  • http://www.facebook.com

  • http://www.myspace.com

  • http://www.orkut.com

  • http://www.meetup.org

    • Event planning

  • http://www.takingitglobal.org

    • Social network for social good

    • http://www.tiged.org - platform for schools


Virtual worlds

Virtual Worlds

What:

  • 3D environments

  • May be games (but not necessarily)

  • Users have avatars/in-world identities

    Examples:

    • Second Life

    - Non-Profits in Second Life

  • Second Life: http://secondlife.com/

    • Teen SL: http://teen.secondlife.com/


Virtual worlds links

Virtual Worlds (links)

  • Non-Profit Commons:

    • http://www.nonprofitcommons.org

    • http://npsl.wikispaces.com/

  • Global Kids

    • http://www.holymeatballs.org


Issues to consider

Issues to consider

  • Platform: You don’t own it

  • Community: You need to know the norms

  • Viral spread: You don’t control it

  • Longevity: You can’t predict fads


Platform ours not yours

Platform: Ours, not Yours

  • Commercial sites are commercial

  • Your information IS being used for their purposes (read the terms of service)

  • As featured/functionality are added or changed, functions you depend on may disappear

  • Support may be difficult or impossible, particularly with free/ad-supported services


On online communities

On Online Communities…

  • Understanding how to use a tool isn’t enough; you need to know how other people use it

  • Violating norms, language standards, etc can deligitimize your presence very quickly—experienced users can sniff out “newbies” very quickly


Viral spread seed it watch it

Viral Spread: Seed It; Watch It

  • Most social media/Web2.0 sites promote content based on popularity

  • Popular content spreads

  • You can drive up your contents’ popularity using your networks/contacts/friends (get the ball rolling)

  • Controlling your brand/content/image becomes increasingly difficult the further it spreads


Longevity have a backup plan

Longevity: Have a backup plan

  • Online services appear and disappear everyday, because of:

    • Ownership changes

    • Shifts in trends/popularity/user demand

    • Advertising dollars disappearing/$$ losses

  • Facebook/MySpace are not the first socal networks, and won’t be the last

  • Use these tools to support your presence online, not as your sole presence (when possible)


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