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Mudd Buggs. John “Doug” Reeves Matt Cook Brady Goyn. Background. Mudd Buggs was created by rich billionaire mechanics that got bored and decided to take on a new sector of sales. Too make our wives upset, were going to play in the MUD. Roles of the Company. CEO- Brady Goyn

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Mudd buggs

MuddBuggs

John “Doug” Reeves

Matt Cook

Brady Goyn


Background
Background

  • MuddBuggs was created by rich billionaire mechanics that got bored and decided to take on a new sector of sales.

  • Too make our wives upset, were going to play in the MUD.


Roles of the company
Roles of the Company

  • CEO- Brady Goyn

  • CFO- John D. Reeves IV

  • CTO- Matt Cook


Services
Services

  • Services offered

    • Bike Testing

    • Crash Testing

    • Bike Repair

    • Bike sales

    • Stunt Bike Shows

    • Party Planning


Processes
Processes

  • Dirt Bike Flash Mobs

  • Child Volunteering (Meaning my kids do what I tell them)

  • We’ve delegated and chosen suppliers all across the United States so as to provide quicker shipping and better customer satisfaction.


Products
Products

Available online and at our stores:

Storefront presence:

Beginner Riding Classes

Mechanic Classes

Stunt Classes

Team Racing

Stunt Team

  • Bikes

    • Specialized in Stunt Dirt Bikes

      • Everything from 150cc to 300cc

    • SigmaTron 250cc is our personal specialized bike.

  • Apparel

    • Assortment of Jackets, Gloves, Helmets, etc. All printed with our own company's logo

    • Custom Team Uniforms

    • Goggles

    • Exoskeletons

  • Bike parts

    • Tires

    • Engine

    • Framework

    • Miscellaneous


Customer demographics
Customer Demographics

  • We cater to the reckless, adrenaline junkies, the bored, children of all ages from 2-92

  • We work with company movie stuntman and celebrities.


Marketing mix
Marketing Mix

  • Social Networking

    • Facebook official

    • We have a blog for other dirt bike bloggers to enjoy

  • Youtube Banner

  • X-games

    • Flyers and Banners promoting our company

  • Volunteering for the wrecked- promote our company by volunteering time to those who have been seriously injured by motorsports

  • Bike shows- show off our products and tell about our services at conventions and shows.

  • Talks/shows at elementary and middle schools

    • Explain motorsport safety and have stunt shows

  • LinkedIn account

  • Local parties and events- with “MuddBuggs” posted everywhere

  • Free team gear if on the team


Discounts
Discounts

  • Members are mailed coupons every month and receive some free gear

  • In all Dirt Bike magazines as monthly specials

  • Monthly specials

    • This includes if you buy a certain item you can receive an item for free.


Crm salesforce
CRM-SalesForce

  • Being in the sales industry we thought it would be better if we were more friendly to our customers.

  • The CRM helps us communicate with the customers quicker and more effectively than we would be able to with an ERP system. It is also more suited towards creating great customer relationships.

  • Since we have bike testing, crash testing, bike repair, and bike sales; we have to be in contact with our customers and be able to maintain healthy relationships. SalesForce CRM product lets us do just that through their Service Cloud.


Salesforce provides
SalesForce Provides:

  • Custom applications and webpages to provide a user friendly webpage.

  • Up to date analysis of our companies performance.

  • Ability to expand the company and increase the profit through the Sales Cloud

  • Great customer services through Service Cloud including our marketing mix strategy through social media using Marketing Cloud.


Different features
Different Features

  • Sales Cloud-Mobile feature that allows us to make a sell anywhere within service. Ability to get custom forecast's in real time.

  • Service Cloud-Develops a contact center so the customer has the ability to get in contact with us. This also provides a customer service center that will answer our valued customers’ questions immediately.

  • Marketing Cloud-Gives us the ability to reach out to the community from connections through customers. Including videos, images, and links.

  • Used by 100,000+ companies


Businesses and industries using salesforce
Businesses and Industries using SalesForce

  • Software and Internet, Manufacturing, financial services, Computer manufacturing, Technology Solutions Services.

  • Cars.com, Walmart, HP, Asics, Haagen-Dazs, and many more


More on why salesforce
More on Why SalesForce

  • Simple and easy user interface

  • Straightforward customization for different products that they offer

  • Good customer service

  • Good security for the company its self


How our company will use salesforce
How our company will use SalesForce

  • A big part of our companies success will ride on the ability to market through Marketing Cloud.

  • This will makes us favored more also for the customer service this company will provide.

  • This company will help us boost our sales from Sales Cloud as well as keep track of all of our sales


Pros of salesforce
Pros of SalesForce

  • The SalesForce platforms are leading in its industry.

  • Emphasis on Marketing

  • Ease of use

  • Programming tools making it easy to change to fit the company


Cons of salesforce
Cons of SalesForce

  • System interruptions make the program not always available for use.

  • Subscription costs are expensive and recurring

  • Invisible cost add-ons

  • Mixed customer reviews (possibly from system interuptions)


Salesforce cost
SalesForce Cost

125$ per user per month


Advertising revenue model
Advertising Revenue Model

  • What it is?

    • Gaining revenue from consumers seeing the advertisement and being interested in what they are looking at.

  • How we use it?

    • We will be using other companies such a Blogger, Facebook, and a Web server so that our advertisement will be posted in their page so that consumers are able to see our company and click to see our products


Sales revenue model
Sales Revenue Model

  • What it is?

    • Derive revenue by selling goods, information, or services to customers.

  • How we use it?

    • Due to the fact we are a sales company we rely on our sales in our store as well as online to develop our revenue.


Gidsy
Gidsy

  • What Gidsy.com is?

    • A place where consumers are able to go to see where activities regarding our companies services and events.

  • Why we use it?

    • This lets people see photos of our events along with a description on what the consumer is receiving. Customers are also able to review our events to helps us become better along with see if other consumers want to use.

    • Gives us the option to reserve places where we are doing the services such as training courses.


Talkto
Talkto

  • What Talkto.com is?

    • It’s a way for consumers to be able to text businesses to ask about certain products or services. This gives them immediate feed back and information

  • How we use it?

    • Since we are able to customize bikes the consumer will be able to text us to see where in the process their bike is as well as are able to change certain aspects that they decide on.


Facebook
Facebook

  • What Facebook is?

    • Facebook.com lets companies advertise, make pages, and talk to customers just so that customers are more likely to come to their business.

  • How we use it?

    • We have a page where consumers can like and refer us to other consumers. This lets everyone know our name and what we do. Also we are able to sell some of our goods through Marketplace where customers can see the price and the type of things we sell


Magisto
Magisto

  • What is Magisto.com?

    • Gives people the ability to develop their own video to share on the web

  • How we use it?

    • We take the videos of our team racing, our training videos, and our event videos and throw them together and let magisto.com edit them. After that we put them on Facebook and other advertising mediums.


References
References

  • Laudon, Kenneth C. , and Jane P. Laudon. Management Information Systems. 2006. Reprint. New Jersey: Pearson, 2010. Print.

  • Shifley, M. (1999). Salesforce.com crm system review. Retrieved from http://www.crmfroecast.com/salesforcecom.htm

  • Salesforce pricing & editions. (2000). Retrieved from www.salesforce.com

  • Magisto.com (2012) Video Editing By Magisto | An Automatic Online Video Editor. [online] Available at: http://magisto.com [Accessed: 2 Nov 2012].

  • Gidsy.com (n.d.) Gidsy.com: book and offer tours, activities, workshops, local events and more exciting things to do. [online] Available at: http://Gidsy.com [Accessed: 2 Nov 2012].

  • Talkto.com (2012) TalkTo:. [online] Available at: http://talkto.com [Accessed: 2 Nov 2012].

  • Facebook.com (2012) Welcome to Facebook - Log In, Sign Up or Learn More. [online] Available at: http://facebook.com [Accessed: 2 Nov 2012].


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