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As a robust eCommerce platform, Magento accelerates custom eCommerce application development by providing a flexible shopping cart system and tools for digital marketing, search engine optimization, and catalogue management. The themes and plug-ins provided by Magento make it easier for enterprises to scale their web stores and enhance customer experience. An enterprise also has option to choose from various editions of Magento - enterprise, business intelligence, community, shipping, order management, social and commerce - according to its needs and budget.
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W Wha hat t Is Is Ma Com mmu mun nity Mag gento ento ity Editi Edition Co on? ?
As a robust eCommerce platform, Magento accelerates custom eCommerce application development by providing a flexible shopping cart system and tools for digital marketing, search engine optimization, and catalogue management. The themes and plug-ins provided by Magento make it easier for enterprises to scale their web stores and enhance customer experience. An enterprise also has option to choose from various editions of Magento - enterprise, business intelligence, community, shipping, order management, social and commerce - according to its needs and budget.
Each edition of Magento is written in PHP - an open source server-side programming language. But various editions of the popular eCommerce platform differ from each other in terms of features and functionality. Unlike other editions, Magento Community Edition is open source and free. Hence, an enterprise can use the community-based edition of Magento to curtail eCommerce application development cost significantly. Likewise, it can make changes to the Magento Community Edition according to its precise needs. But Magento Community Edition still simplifies eCommerce websites development by providing an array of features.
Overview of Important eCommerce Features of Magento Community Edition eCommerce Website Management Magento Community Edition simplifies web store management by allowing administers to select, share, and control information across multiple eCommerce websites through a unified admin area. The administrator even has option to assign roles and permissions to individual users and manage online customer groups. He can further use Web Services API to integrate Magento with third-party applications seamlessly. Likewise, the administrator can simplify information web page creation and management by integrating a popular content management system (CMS).
Checkout, Payment and Shipping Magento Community Edition helps enterprises to boost customer experience with one- page online checkout. But it supports multiple payment options - credit cards, gift cards, checks, money orders and online purchase orders. An enterprise even has option to integrate the eCommerce application with popular payment systems like PayPal, Google Checkout, and Amazon Payments. At the same time, the community-based edition of Magento allows enterprises to manage multiple shipments for a single order, avail free shipping functionality, manage shipping by weight, and offer flat rate shipping option.
Product Browsing The features provided by Magento Community Edition make it easier for customers to browse through various products and gather elaborate product information. The eCommerce platform allows users to display multiple images per product, allow customers to zoom the product images, show stock availability, group products view, and recommend related products. At the same time, an enterprise can even enable customers to add products to wish list; post product reviews, and send products details to a friend with email.
