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The importance of podcasting in your digital marketing strategy

The importance of podcasting in your digital marketing strategy

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The importance of podcasting in your digital marketing strategy

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  1. The Importance of Podcasting in Your Digital Marketing Strategy

  2. The use of podcasts is increasing day by day. There were around 28 million episodes of podcasts with 660 shows in the year that has passed. These podcast shows have been listened to by so many people but if the number of listeners is big then it does not mean that your trade will get benefited by using it as a tool. If the listeners are loyal then it will be good in formulating strategy of digital marketing. Now I will describe the importance of podcasting in your digital marketing strategy.

  3. 1.Helps in search engine optimization- iTunes is a platform for placing podcasts. If you put a podcast on it or a platform like it then your website will get a backlink from your episode. For SEO to be effective, the description and title of your podcast should be very good. We have to use good keywords for it in an effective way. On your written blog your transcript should be published so that good SEO can be increased. There are keywords in each transcript that is to be used

  4. for a particular podcast. These keywords help in directing people to your site. If you use the episode of your podcast on a social media platform then automatically your website traffic will be increased. Your reach and brand will be built if for each episode of your podcast a social media post is created. 2.Setting up a firm for a podcast- If you think that building up a podcast is difficult then you are wrong. You need 2 weeks to

  5. set it up. You need software and equipment that are necessary for it. Building a strategy for marketing is the best part when you are going to launch your podcast. After creating the concept and giving name to the podcast you should use social media platforms for its advertisement. Your podcast must be submitted to various directories and platforms. The audience can easily get your podcast on SoundCloud, Google Play, Spotify, iTunes etc.

  6. You should ask a digital marketing company to know about the importance of podcasting in formulating a strategy of digital marketing.

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