The potato chip industry
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THE POTATO CHIP INDUSTRY. JONES BDI3C. So, why are we looking at potato chips ?. You have done some research on an entrepreneur. Were there any interesting facts you came across about the industry?. Savory Snacks. Frito Lay ’ s World ’ s largest Food Brand $9.4bn

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The potato chip industry




The potato chip industry

So, why are we looking at potato chips?

You have done some research on an entrepreneur. Were there any interesting facts you came across about the industry?

Savory snacks

Savory Snacks

  • Frito Lay’s World’s largest Food Brand $9.4bn

  • Doritos $4 B, Cheetos $3.1 B, Ruffles $2.6bn,

  • Tositos $1.7bn, Fritos $1.3bn

The potato chip industry

  • Transnational expansion strategy through balance between:

    • Localization

    • Maintaining consistent quality standards and cooking processes

Top selling potato chips

Top selling potato chips….


The potato chip industry


The potato chip industry


3 title goes to

#3 Title goes to….

  • Pringles

  • Potato and wheat based

  • Invented by a chemist and a researcher

  • Now owned by the Kellog Company

  • Limited edition flavours include: chili cheese dog, seaweed, cinnamon sugar

Hounourable mention

Hounourable Mention…

  • #9….POPCHIPS

  • 2007

  • Forbes top 20 promising companies in 2011

  • Made by processed corn products at high temperatures and pressure

  • Flavours: sweet potato, sour cream and onion

  • AsthonKutcher and Katy Perry endorsed

Trend alert

!!Trend Alert!!

Fun facts


  • In Britian, potato chips are called “crisps” and fries are called “chips”

  • In Germany, most popular flavour is Paprika

  • Indian chips often include spices such as curries

  • In Greece, oregano is the most popular flavour

  • Japanese enjoy seaweed, wasabi, and soy sauce&butter

The potato chip industry

  • March 14th is National Potato Chip Day

  • Americans eat 1.2 billion pounds of potato chips/year

  • It takes 10,000lbs of potatoes to make 3,500 lbs of potato chips

A closer look at trends

A closer look at trends

  • Healthier eating-did not impact sales as much as anticipated

  • Smaller package size (Why…what trend?)

  • Tortilla chips are second most popular snack in USA (what trend is this?)

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