1 / 8

Community Relations Commission

Community Relations Commission. Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson. Economic Climate. Tough times = tough measures Marketing strategies = back to basics or try something new? Tools = traditional, media, online or invent new ones?.

milo
Download Presentation

Community Relations Commission

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Community Relations Commission Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson

  2. Economic Climate • Tough times = tough measures • Marketing strategies = back to basics or try something new? • Tools = traditional, media, online or invent new ones?

  3. Multicultural marketers • Combined use of mainstream and ethnic media • Learning multicultural consumers’ behaviour and purchasing patterns • Attracting a multicultural workforce • Engaging a multicultural market

  4. The CRC • Policy advice • Community consultation • Interpreting and translation • Ethnic media • Multicultural marketing

  5. MediaLink reports

  6. National MulticulturalMarketing Awards

  7. Multicultural MarketingNetwork

More Related