Picture sorts
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Picture Sorts. 4 important components . The Flow of Attention The Flow of Emotion Branding Moments Flow of Meaning. Flow of attention. Flow of emotion. Branding moments. Flow of Meaning. Different Enough To use in Focus group . Probably Too similar To use. Action Image.

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Picture Sorts

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Picture sorts

Picture Sorts


4 important components

4 important components

  • The Flow of Attention

  • The Flow of Emotion

  • Branding Moments

  • Flow of Meaning


Flow of attention

Flow of attention


Flow of emotion

Flow of emotion


Branding moments

Branding moments


Flow of meaning

Flow of Meaning


Picture sorts

Different

Enough

To use in

Focus group

Probably

Too similar

To use


Action image

Action Image

Emotion

image

  • knowledge

  • image


Very strong positive

Very strong positive

Very strong Negative


Picture sorts

  • Picture sorts are a

  • Useful method of

  • Research because:

  • - it’s generally

  • non-verbal

  • - It can be used

  • when conducting

  • research involving

  • children

  • - it’s cheap!!

  • - little equipment

  • is needed


Picture sorts

#1 commercial

Of 2010

According to

ameritest


Picture sorts1

picture sorts!


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