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Picture Sorts. 4 important components . The Flow of Attention The Flow of Emotion Branding Moments Flow of Meaning. Flow of attention. Flow of emotion. Branding moments. Flow of Meaning. Different Enough To use in Focus group . Probably Too similar To use. Action Image.

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Presentation Transcript

4 important components
4 important components

  • The Flow of Attention

  • The Flow of Emotion

  • Branding Moments

  • Flow of Meaning





Flow of meaning
Flow of Meaning


Different

Enough

To use in

Focus group

Probably

Too similar

To use


Action image
Action Image

Emotion

image

  • knowledge

  • image


Very strong positive
Very strong positive

Very strong Negative


  • Picture sorts are a

  • Useful method of

  • Research because:

  • - it’s generally

  • non-verbal

  • - It can be used

  • when conducting

  • research involving

  • children

  • - it’s cheap!!

  • - little equipment

  • is needed


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Of 2010

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