Factors that support growth of Malt based
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Factors that support growth of Malt based health drinks PowerPoint PPT Presentation


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Malt based health drinks have made a niche for itself among the consumers chiefly because of the growing health awareness and as a best alternative for nutritional fortification. Even as the focus shift to functional health benefits, the malt based food distributors find their products are much in demand in many countries including India. In the meanwhile, other factors and marketing tactics such as growth in GDP, population and age segmentation lead to rise in retail volume CAGR for Malt based health drinks. Read on to know more:-

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Factors that support growth of Malt based health drinks

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Factors that support growth of malt based health drinks

Factors that support growth of Malt based

health drinks

Malt based health drinks have made a niche for itself among the

consumers chiefly because of the growing health awareness and as a best

alternative for nutritional fortification. Even as the focus shift to

functional health benefits, the malt based food distributors find their

products are much in demand in many countries including India. In the

meanwhile, other factors and marketing tactics such as growth in GDP,

population and age segmentation lead to rise in retail volume CAGR for

Malt based health drinks. Read on to know more:-

With the growing knowledge about the health and wellness, as

well as increase in income and youth population are some of the

factors that help the marketing initiatives of Malt based food

distributors. You can also see that most of the malt based food

distributors are focusing more on age segmentation as a marketing

tactic in an attempt to reach their products to consumers beyond a

specific age group.

At the same time, you would find that malt based health drinks in

an attempt to gain the attention of consumers in a bid to increase

its demand is keen to focus more on function rather than the taste.

These health drinks have laid claim to functions similar to those

offered by supplement nutrition or sports nutrition drinks.

With the consumers more concerned with the nutritional

information, the health benefits and advantages of using these

health drinks, the malt based food distributors have thus worked to


Factors that support growth of malt based health drinks

provide the required nutrients, protein, vitamins and minerals via

their products.

Positioning these malt based drinks as health drinks, it helps to

increase the demand and the sales volume of the products. They

focus on marketing it as the health drink that has the ability to

address the nutritional deficiencies, thus aiming to improve the

mental and physical performance of the consumer.

Meanwhile, the health drinks does not in any way compromise on the

taste of the product. The malt based food distributors have been

promoting chocolate flavoured drinks in an attempt to make it more

popular with the children. Is it any wonder, that the yummy chocolate

taste as well as other delicious flavours offered makes these malt based

health drinks popular among the children? It also goes on to help

increase the sales of the product.

Contact us: A-73, New Friends Colony

New Delhi, 110 025, (India)

Tel : +(91)-(11)-26848878/26929223/26313286

Fax : +(91)-(11)-26844308

Email: [email protected] / [email protected]


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