Next. Brand Equity Strategic Branding And many more... . BRANDING = Process to build the Brand.
BRANDING = Process to build the Brand
The process by which companies distinguish their product offering from those of competition
(Keith Dinnie, 2009:15)
http:// different strategywww.riechesbaird.com/services/brand-strategy_cp.aspx
(Davis, 2009:24) different strategy
By Bill Chiaravalle and Barbara Findlay Schenck
( Part of the Branding For Dummies Cheat Sheet