Nonprofit community health center web strategies
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Nonprofit Community Health Center Web Strategies. Lindsay Court. Lynn Community Health Center. Lynn Community Health Center. Located in Lynn, Massachusetts. Lynn is the largest city in Essex County, densely populated and culturally diverse.

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Nonprofit Community Health Center Web Strategies

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Nonprofit Community Health CenterWeb Strategies

Lindsay Court


Lynn Community Health Center


Lynn Community Health Center

  • Located in Lynn, Massachusetts.

  • Lynn is the largest city in Essex County, densely populated and culturally diverse.

  • Mission: To provide the highest quality of health care for everyone in the Greater Lynn community, particularly the medically underserved, poor, minority and immigrant populations, regardless of the ability to pay.

  • Target Audience

    40% of Lynn residents are of a minority group

    High rate of poverty

  • No Budget


Web Strategy

  • Static Website

  • No resources or budget for web development.

  • Volunteer graphic designer works maintains the website

  • No social media or technology


SWOT Analysis


Fenway Health


Fenway Health

  • Located in Boston, Massachusetts

  • Mission: To enhance the physical and mental health of its community, which includes those who are gay, lesbian, bisexual, transgender (LGBT), the people who live and work in our neighborhood, and beyond.

  • Target Audience

    The LGBT community

    Communities of color

    People living with HIV/AIDS.

  • Including salaries, $100,000 budget


Web Strategy

  • Facebook

  • Newsletter subscription

  • Patient Portal

  • Feedback tool

  • Search Option

  • Links to online resources

  • Online donation option


SWOT Analysis


Greater Lawrence Family Health Center


Greater Lawrence Family Health Center

  • Located in Lawrence, Massachusetts

  • 2nd largest nonprofit community health center in Massachusetts.

  • $44 million operation

  • Mission: To improve and maintain the health of individuals and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training care professionals to respond to the needs of a culturally diverse population.

  • Target Audience

    80% of Lawrence residents are from Puerto Rico or the Dominican Republic

    90 % live below the federal poverty level

    25 % have no health insurance

  • Budget less than $100 a year


Web Strategy

  • Social Media: Facebook, Twitter

  • Multimedia

  • Blogs


Web Strategy

  • News feeds

  • Text messaging service

  • Monthly newsletter

  • Pay Pal

  • Podcasts


SWOT Analysis


Comparison


Lynn Community Health Center Recommendations

  • Establish social media outlets, particularly Facebook

  • More images and downloadable resources

  • Provide bilingual content

  • Hire a web designer

  • Conduct usability test to identify problems


Fenway HealthRecommendations

  • Expand social media to include Twitter

  • Build a video and multimedia platform

  • Feature blogs

  • Implement mobile applications


Greater Lawrence Family Health Center Recommendations

  • Implement mobile applications

  • Provide bilingual content, including a blog

  • Make the monthly newsletter a subscription service

  • Conduct usability tests once bilingual component is in place


Thank you!

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