Final Report. “Let’s do it, Ukraine 2012” - what is it ?. National environmental action of parks, roadsides, and other littered zones cleaning On the 28 th of April 2012 the largest cleaning was hold, since Ukraine independent.
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“Let’s do it, Ukraine 2012”- what is it?
National environmental actionof parks, roadsides, and other littered zones cleaning
On the 28th ofApril 2012 the largest cleaning was hold, since Ukraine independent.
Let’s do it, Ukraineunited more than51 000participants from 110towns, who went out their workdays to expose their active civic positions and clean up Ukraine.
More detailed information on the project resultsand full list of co-organizers and partnersare available on our website.
Project «Let’s do it, Ukraine!» is a part of an international initiative«Let's do it!».
2008 - 50 000 volunteers in Estonia collected100 000 tons of trash
2010 - 100 000 participants organized cleaning in Portugal
2010- 250 000 participants organized cleaning in Slovenia
2010 - 100 000 participants organized cleaning in Lithuania
2010 - 150 000 participants organized cleaning inLatvia
2010 - 200 000 participants organized cleaning inRomania
2011 - project organized in Ukraine for the 1st time, 22000 participants in 56 cities
2012 - project organized in Ukraine for the 2nd time , 51000 participants in 110 cities
“Let’s do it, Ukraine!” is a noncommercialand non-political action.
Our goal – is not just to clean up green zones from trash, but alsochange Ukrainian citizens’ attitude to their living space and encourage their conscious needs to keep the surrounding clean and to take care about the environment.
We believe, after cleaning the littered area once, person becomes more responsible for the environment and will never litter again. Due to the national reach, project becomes large-scale, patriotic and gains elements of environmental education.
We’re deeply thankful to all the people, companies, organizations that shared their work, time, materials and resources,- it has become a significant contribution for the project!
Media partners 2012
Media campaign: printed materials
Project website www.letsdoit.org.ua
Public groups Вконтакі and Facebook, total number of participant– 8 thousand
Chanel LetsDoItUkraine on Youtube – 15thousand views
Newsletters, partners groups in social networks, NGO’s websites - total audience reach 30 тис. осіб
Media campaign: Mass media and TV
Effie Awards 2011 – the top award of the marketing communications sphere that estimates the combinations of strategy, creativity and as a result – marketing communications.
Goal of theGreen Awards 2011 competition we won, is to share the successful experience for realization of resource-effective and environmental projects.
Main profile-event «Ukrainian Events Awards 2012»marked our project with «Best social event 2011».
Commercial partners that helped with the resources:
Advertising agency«TABASCO» - video production
Advertising agency «FERZ» -corporate style development
FULL CONTACT, DHL– logistics of the project
Tribal DDB – projectweb site creation and management
Law company «Aleksey Pukha & Partners» -legal assistance
Providing regional coordinators with trash bags, gloves, printed materials, t-shirts and other resources :
Kyiv Municipal State Administration, Sun Power, Sniper, Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesna krynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadra bank, Erste Bank, OTP Bank, Praktiker, L'Kaffa, Ashan, Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel, Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, Art Sudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI etc.
Partners of “Let’s do it, Ukraine”
Plans for the future
20 October 2012 – Corporate trees planting and improvement in Kyiv project (next year – nation-wide)
20 April 2013 – Third nationwide action“Let’s do it,Ukraine!”
Mob: +38 063 400 68 77
National Partners coordinator
Secretary General JCI Ukraine
Mob: +38 067 328 63 89
We will be glad to meet and discusspossibilities of our cooperation!