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N e w L i t e ® @ ci e s

N e w L i t e ® @ ci e s. Also known as multimodal texts. Some context for Visual Rhetoric. Oftentimes multimodal texts still involve oral/audio elements and/or alphabetic text Watch this news clip. Which medium does it operate within mostly?.

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N e w L i t e ® @ ci e s

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  1. New Lite®@cies Also known as multimodal texts

  2. Some context for Visual Rhetoric • Oftentimes multimodal texts still involve oral/audio elements and/or alphabetic text • Watch this news clip. Which medium does it operate within mostly?

  3. Multimodal argumentsfurther traditional arguments through design Six design elements: Linguistic Meaning- words and speech Visual Meaning- images and imagery Audio Meaning- anything contributing to the listened portion Gestural Meaning- semiotic and symbolic expressions Spatial Meaning- the physical layout Multimodal patterns of meaning that relate the first five modes of meaning to each other.

  4. What are thepower dynamics here? • The audience is talked at less and is invited into a conversation • The rhetoric is responsive—it allows the “reader” to respond and rate and choose mediums • You decide who gets published, hired, seen, heard….

  5. How do New Literaciesempower the reader? • There are more voices- the power dynamic is fragmented into dozens of smaller voices • Reaction is immediate- we can rate media and comment on it in real time • Interaction is invited- though we might be physically isolated, we communicate whether actively through commenting or passively by contributing to the number of views

  6. So, about mash-ups • Do a little research (Well, go on...) • Find common ground (or maybe stark contrasts as the case may be) • Here’s a little activity...

  7. Confused? Let Scooby clear it up! • Original No Country for Old Men trailer • What can we gather about audience, genre, argument, purpose, design, etc.? • Does an argument exist on its own? Can you make one? • Scooby doo • How does the original context change as it is reappropriated? • What is the trailer doing now that it didn’t do before?

  8. But are these arguments? • What’s the argument here? Coen Bros. vs. Tarantino mash-up • Watch this mash-up and see if there’s an argument or a conversation going on here... • In terms of design? • In terms of authorship? • In terms of who’s better?

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