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Emerging Local Government Leaders Steve Hoyt-McBeth, City of Portland April 16, 2014 www.pdxBikeShare.com. Overview Description A. History B. Business Models Portland A. Project Overview B. Do we need bike share? C. Experience: Bike friendly cities D. Station planning

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Emerging Local Government Leaders Steve Hoyt-McBeth, City of PortlandApril 16, 2014www.pdxBikeShare.com


  • Overview

  • Description

  • A. History

  • B. Business Models

  • Portland

  • A. Project Overview

  • B. Do we need bike share?

  • C. Experience: Bike friendly cities

  • D. Station planning

  • E. Equity

  • F. Challenges

  • III. Discussion

  • -


Bike share definition
Bike Share Definition

“Public bikes available for short term rental at unattended locations.” – Paul DeMaio, Metrobike LLC

  • “A non-motorized transportation service, typically structured to provide users to point-to-point transportation for short distance trips (1/2 – 3 miles).” – Pedestrian and Bicycle Information Center/Toole Group


Bike sharing is not
Bike sharing is NOT

NOT: Storefront bike rental

  • Ex: Pedal Bike Tours, Waterfront Bikes, Portland Bicycle Tours

    NOT: Long term bike rental

  • Ex: Univ. of Oregon Bike Loan program, Arcata, CA Library Bikes


Bike share through time
Bike share through time

  • 1st Generation/Free Bike Programs

    • Amsterdam White Bikes, Portland Yellow Bikes

  • 2nd Generation/Coin Deposit

    • Copenhagen Bycyklen  - 1995

  • 3rd Generation/Automated Self Service Kiosks

    • Over 230 worldwide


4th Generation – Public Bike Share Company


2nd or 5th Generation? Social Bicycles


Bike share nationwide

Large systems

Boston (metro) (1,500 bikes)

Chicago (3,000)

DC (metro) (2,000+)

Denver (825)

Miami Beach (1000)

Minneapolis/St. Paul (1,400)

New York City (6,000)

Medium systems

Boulder (200)

Broward County, FL (280)

Chattanooga (300)

Columbus (300)

Houston (200)

Kansas City (200)

Madison (350)

San Antonio (280)

Small systems

Des Moines (18 bikes)

Oahu, Hawaii (12)

Oklahoma City (100)

Omaha (50)

Salt Lake City (120)

Spartanburg (10)

Tulsa (50)

Coming

Atlanta (500)

Phoenix (500)

Philadelphia (1,000 – 2,000)

Portland (750)

San Diego (1,800)

Seattle (500)

Bike Share Nationwide


Bike Share Popularity

NYC: 7,000,000 trips (>year)

Boston: 1,000,000 trips

Minneapolis: 570,000 trips

Washington, DC: 5,000,000 trips

Chicago: 2,000,000 trips (>year)


Pricing
Pricing

Image: Pricing of Denver Bike Sharing’s system


Ownership models
Ownership Models

  • City owned (usually public $ for both capital and operations)

    2. Non-profit owned and operated (some/all public $ for purchase)

    3. Franchise/Privately owned operated (zero or very little public $)


Business model
Business Model

  • Capital & Expansion: Fed, Local and Grant $

  • Operating: Systems Revenues & Sponsorship

    • Short term users generate more revenue

    • Annual members generate more trips


Portland and bike share
Portland and Bike Share

  • Yellow Bikes – 1994

  • Bike Share RFP – 2007

  • Bike Share Demo – 2009

  • Bike Share RFP – 2012

  • Contract Award – 2013

  • Launch - 2015


Portland contract
Portland Contract

  • 500 to 750 bike system

  • Capital: $1.8M (Regional Flexible Funds)

    • Remainder to be raised by Alta via sponsors

  • Operations: No City funds

    • Alta paid through system revenues and private sponsors


Why bike share in portland
Why Bike Share in Portland?

  • Bike Plan for 2030 – 25% of trips by bike

  • Portland Plan & Climate Action Plan – 25% of commute trips by bike

  • Low cost alternative to bike ownership

  • Increase convenience + appeal of biking

  • Leverage transit investment: address last mile


Why does portland need bike share
Why does Portland need bike share?

  • Doesn’t everyone already own a bike?

  • Doesn’t everyone who wants to bike already bike?


Bike ownership among bike share members
Bike ownership among bike share members

Source: Capital Bike Share 2011 Member Survey, Nice Ride November 2010 Survey


Bike share members biking more
Bike share members biking more

Source: Denver Bike Sharing 2011 Member Survey, Nice Ride November 2010 Member Survey


More on biking more
More on Biking More

  • “I bike less than once a month.”

    BEFORE JOINING: 41%

    AFTER JOINING: 4%

  • “I bike once or more a week.”

    • BEFORE JOINING: 39%

    • AFTER JOINING: 76%

      “I lost weight since joining bike share.” 30%

      SOURCE: Nice Ride MN 2012 Member Survey & “Vehicle 4 Change: Health Implications of Capital Bike Share Program,” Brian Alberts, Jamie Palumbo and Eric Pierce, George Washington University


And driving less
…and driving less

Source: Capital Bike Share 2011 Member Survey, Denver Bike Sharing 2011 Nice Ride November 2010 Survey


Convenience begets use
Convenience Begets Use

  • Nice Ride (Minneapolis) Member Survey:

    “What do you value most about bike share?”

    • Convenience 60%

    • Exercise: 13%




Bike share transit s complimentary relationship
Bike share + Transit’s Complimentary Relationship


Bike Share and Transit

Capital Bike Share:

-54% of members had trips that began/ended at Metrorail station


Attracting New Riders

Strong &

Fearless

Interested but Concerned

No way No How

Enthused &

Confident


Who uses bike share

Commuters

Employees: work trips and errands

Residents: errands and entertainment

Business travelers and tourists

Who uses bike share?


How do people use bike share weekdays by season
How do people use bike share? (weekdays by season)

7am 9am Noon 5pm 7pm 9pm

Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com


Residents, not tourists make vast majority of trips

Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com


Day pass users’ (tourists, 1st timers) trips mostly* occur on weekends

Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com


Bike share station planning
Bike Share Station Planning

  • DENSITY

    • Residential

    • Employment

    • Commercial

    • Bikeways

    • Transit dependent


Equity provisions
Equity Provisions

High Road Standards

High Road Committee

50% of non-management job hours: women and underserved communities

30% underserved communities

All hires through designated workforce provider until hiring goal met

150% of minimum wage

Full benefits and health insurance for full time employees

500 discounted memberships each year

Partnership with housing and service providers to promote


Challenges

  • Locating stations with space constraints

  • Access to helmets

  • Reaching low income Portlanders

  • Reliance on private sponsorship


Discussion
Discussion?


Industry players suppliers
Industry Players: Suppliers

1. Public Bike System Company

2. Bcycle

Other:

-Bike Nation

-Sandvault

-8D

-Social Bicycles


Industry players operators
Industry Players: Operators

  • Alta Bicycle Share (mostly PBSC)

  • Nonprofit operators (Bcycle)

    3. Others (new or few contracts)

    • Bicycle Transit Systems, Inc.

    • Cycle Hop

    • Deco Bikes (two large systems)


Bike share nationwide suppliers operators

Large systems

Boston (PBSC, Alta)

Chicago (PBSC, Alta)

DC region (PBSC, Alta)

Denver (Bcycle, nonprofit)

Miami Beach (Sandvault, Deco Bike)

Minneapolis/St. Paul (PBSC, nonprofit)

New York City (PBSC, Alta)

Medium systems

Boulder (Bcycle, nonprofit)

Broward County, FL (Bcycle, Cycle Hop)

Chattanooga (PBSC, Alta)

Columbus (PBSC, Alta)

Houston (Bcycle, nonprofit)

Kansas City (Bcycle, nonprofit)

Madison (Bcycle, nonprofit)

San Antonio (Bcycle, nonprofit)

Small systems

Des Moines (Bcycle, nonprofit)

Oahu, Hawaii (Bcycle, nonprofit)

Oklahoma City (Sandvault, nonprofit)

Omaha (Bcycle, nonprofit)

Salt Lake City (Bcycle, nonprofit

Spartanburg (Bcycle, nonprofit

Tulsa (Sandvault, nonprofit)

Coming

Phoenix (Social Bicycles, Cycle Hop)

Philadelphia (not announced)

Portland (8D*, Alta)

San Diego (Deco Bike)

Seattle (8D, Alta)

Bike Share Nationwide: Suppliers + Operators


Station location benefits: increased patronage

  • “If a business, restaurant, or shop is easily accessible by Capital Bikeshare, does that access make you more or less likely to patronize that establishment?”

    • Somewhat more likely: 51.1%

    • Much more likely: 30.4%

    • Somewhat or much more likely: 81.5%


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