Konsep dan hipotesa rekonstruksi pendekatan
Download
1 / 13

Konsep dan Hipotesa: Rekonstruksi Pendekatan - PowerPoint PPT Presentation


  • 105 Views
  • Uploaded on

Konsep dan Hipotesa: Rekonstruksi Pendekatan. Strategi Pendekatan Pasar Konsep Marketing 5P baru Intrusi Pasar melalui Metafora Produk dan Layanan. Nature of Revolution. 1 Globalization of Competition 2 Revolution in Technology 3 Revolution in Management 4 Revolution in Economy.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Konsep dan Hipotesa: Rekonstruksi Pendekatan' - mikel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Konsep dan hipotesa rekonstruksi pendekatan

Konsep dan Hipotesa:Rekonstruksi Pendekatan

Strategi Pendekatan Pasar

Konsep Marketing 5P baru

Intrusi Pasar melalui Metafora Produk dan Layanan


Nature of revolution
Nature of Revolution

1 Globalization of Competition

2 Revolution in Technology

3 Revolution in Management

4 Revolution in Economy


The old 5 ps in marketing
The Old 5 Ps in Marketing

  • PRODUCT

  • PRICE

  • PACKAGING

  • PLACE

  • PROMOTION


The Old 5 Ps“Examples”


Why New Age Requires New 5 Ps ?

OLD

Stability

Fast Growth Economy

Less Competitive

New

Chaos

Slow Growth Economy

More Competitive


The new 5 ps in marketing
The New 5 Ps in Marketing

  • PARADOX

  • PERSPECTIVE

  • PARADIGM

  • PERSUASION

  • PASSION


1 paradox
1. Paradox

“ A statement or proposition which, on the face of it, seem self-contradictory, absurd, or at variance with common sense. Though, upon investigation or when explained, it may prove to be well founded or essentially true”

Oxford English Dictionary


1 paradox1
1. Paradox

How to master Paradox

1 Find the opportunity within the paradox

2 Exploit the opportunity

“All communication are the same. All communication are different”

1. Exploit differentiation

2. Create unique identity

3. Use paradox to become

the “first of something”


2. Perspective

“ The relation or proportion in which the parts of a subject are viewed by the mind”

How to master Perspective

1 What customer need does my product or service satisfy?

2 How does it satisfy differently and better than competitors?


3. Paradigm

“A pattern example, a model way of doing things”

How to master Paradigm

Identify the proper paradigma and position yourself accordingly



4. Persuasion

“To induce someone to think or do something”

How to master Paradigm


5. Passion

  • “An eager outreaching of the mind towards something”

  • “An aim or object pursued with zeal or enthuasiasm”


ad