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thewest.com.au. Media Kit. The West Meets Yahoo!7. The news that matters! Western Australia’s leading news source. With the addition of WAN to the Yahoo!7 network, Western Australians will have access to the most comprehensive local, national and international news available.

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Thewest com au l.jpg

thewest.com.au

Media Kit


The west meets yahoo 7 l.jpg
The West Meets Yahoo!7

The news that matters!

Western Australia’s leading news source

With the addition of WAN to the Yahoo!7 network, Western Australians will have access to the most comprehensive

local, national and international news available.

Western Australians will also benefit from Yahoo!7’s leading search and communication technologies allowing them to stay better connected to the information and people that matter most to them.

As a result of this game-changing partnership, thewest.com.au has surged ahead in popularity in WA and right across Australia.

In October 2010, 1,319,086 total unique browsers visited the site generating 13,769,730 page views. Source: Yahoo! Digits Oct 2010


Wa unique browsers l.jpg
WA Unique Browsers

thewest.com.au

consistentlyreaches more WA unique browsers

Source: Nielsen Online, Market Intelligence, Australian Domestic Traffic, November 1-30, 2010, Geo Target WA

thewest.com.au is a leading news destination for Western Australians.

In the month of November 2010, on a daily average basis we achieved…

  • 4% greater reach than PerthNow

  • 168% greater reach than WAToday


Wa page impressions l.jpg
WA Page Impressions

thewest.com.au

makes well over

8 million WA page impressions every month

Source: Nielsen Online, Market Intelligence, Australian Domestic Traffic, November 1-30, 2010, Geo Target WA

thewest.com.au recently adjusted their auto refresh which has seen a decrease in total impression but this give the advertiser a more realistic figure and reach.

thewest.com.au no longer auto refreshes on article pages giving the advertiser more exposure and increasing the value of each impression unlike other news portals.


Press online more reach l.jpg
Press & Online = More Reach

Combining thewest.com.au with The West Australian can increase your campaign’s reach by up to 18.5%

+ 105,000

+ 125,000

+ 113,000

+ 80,000

Source: Source: Roy Morgan 12 months ending September 2010

+

Integrating your press schedule with thewest.com.au is becoming increasingly important as our unique audience grows and time spent online across all demographics increases.

Speak to your West Australian Sales Executive to find out how.


Slide6 l.jpg

Reaching WA’s most sought after consumers

Compared to the average West Australian, visitors to

display an above average tendency to be:

  • Big discretionary spenders (top third for discretionary spending)

  • Ranked in the AB socio-economic quintile^

  • Employed in professional/managerial or

    white collar occupations

  • High income earners with significant personal assets

  • Tertiary educated

  • Active interstate and overseas travellers

+ 105,000

+ 125,000

+ 113,000

+ 80,000

Filter: Western Australia. Visited in the last 7 days.

Source: Morgan Readership Survey 12 months to 30 September 2010.

^ Affluence/lifestyle indicator based on equal weightings of income, education and occupation.

The population is divided into 5 groups with AB representing the top group.


Slide7 l.jpg

Our Key Verticals

NEWS

The overarching section containing Breaking News and also WA, National and World News..

HOMEPAGE

The entry point to thewest.com.au featuring top stories and modules linking to all areas of the site.

Audience:

  • 1,067,031 Monthly UB’s

  • 6,412,984 Monthly PV’s

Audience:

  • 299,729 Monthly UB’s

  • 4,932,176 MonthlyPV’s

Source: Yahoo! Digits, Oct 2010.


Slide8 l.jpg

Our Key Verticals

SPORT

Live sports scores, highlights and post game analysis across keys sports including AFL, Rugby & Cricket.

LIFE+STYLE

Offering relationship, health and fashion news with a focus on local events informing West Australians.

BUSINESS

Local, national and international business news including Mining & Industries and Technology.

Audience:

  • 132,467 Monthly UB’s

  • 1,033,556 MonthlyPV’s

Audience:

  • 69,805 Monthly UB’s

  • 171,609 MonthlyPV’s

Audience:

  • 76,431 Monthly UB’s

  • 470,701 MonthlyPV’s

Source: Yahoo! Digits, Oct 2010.


Slide9 l.jpg

Our Key Verticals

TRAVEL

Local, national and international travel events and destination information for the discerning traveler.

VIDEO

Video content covering local events, world, sports news. Also features top clips from 7 News & Today Tonight.

ENTERTAINMENT

‘Breaking Entertainment’ dynamically updated 24 hours a day, 7 days a week, from around the globe.

Audience:

  • 24,416 Monthly UB’s

  • 66,135 MonthlyPV’s

Audience:

  • 131,380 Monthly UB’s

  • 306,227 MonthlyPV’s

Audience:

  • 11,023 Monthly UB’s

  • 19,326 MonthlyPV’s

  • ~100,000 in-article streams

Source: Yahoo! Digits, Oct 2010.


Slide10 l.jpg

Weather Arrives

WEATHER

All the weather information you ever needed has arrived to your suburb and now lives on thewest.com.au.

Audience:

  • 19,091 Monthly UB’s

  • 50,973 MonthlyPV’s

Source: Yahoo! Digits, Oct 2010.


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WJobs Goes To Market

WJOBS

With over 15,000 jobs advertised, WJobs offers an alternative destination for job seekers.

Banner advertising is available on WJOBS at market leading rates so enquire with your sales representative today.

For job ad listings email:

[email protected]

Audience:

  • 94,060 visits p/m

  • 349,426 page views p/m

Source: Google Analytics Oct 2010


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Advertising Ratecard

ROS prices refer to advertising booked to appear run of site, displayed across every vertical of thewest.com.au



Homepage take over l.jpg

Homepage Take-Over

  • Estimated audience:

  • 200,000 page views

  • 50,000 unique browsers

  • Frequency of 4

  • Medium Rectangle 100%

  • Left and Right Gutters (clickable)

  • Integrated masthead

  • Investment = $7,000 +GST per day


Homepage otp over the page l.jpg

Homepage OTP (over the page)

  • Homepage OTP includes:

  • OTP (8 seconds)

  • Medium Rectangle 100%

  • Investment = $6,000 +GST per day

  • Estimated audience:

  • 200,000 page views

  • 50,000 unique browers

  • Frequency of 1 for OTP

  • Frequency of 3-4 for Mrec


Homepage mrec buyout l.jpg

Homepage Mrec Buyout

  • Buyout includes:

  • Medium Rectangle 100%

  • Investment = $5,000 +GST per day

  • Estimated audience:

  • 200,000 page views

  • 50,000 unique browers

  • Frequency of 4


News section take over l.jpg

News Section Take-Over

  • Buyout includes:

  • Medium Rectangle 100%

  • Leaderboard 100%

  • Left and Right Gutters (clickable)

  • Investment = $8,000 +GST per day

  • Estimated audience:

  • 300,000+ page views

  • 80,000+ unique browers

  • Frequency of 3-4


News section mrec buyout l.jpg

News Section Mrec Buyout

  • Buyout includes:

  • Medium Rectangle 100%

  • Investment = $5,000 +GST per day

  • Estimated audience:

  • 300,000+ page views

  • 80,000+ unique browers

  • Frequency of 3-4


News section leaderboard buyout l.jpg

News Section Leaderboard Buyout

  • Buyout includes:

  • Leaderboard North 100%

  • Investment = $3,000 +GST per day

  • Estimated audience:

  • 300,000+ page views

  • 80,000+ unique browers

  • Frequency of 3-4



Daily news alert l.jpg

Daily News Alert

Daily News Newsletter

Medium Rectangle

Get the latest daily news updates in your inbox

Sent Monday through Friday to 21,200+ subscribers

$500 +GST per send

Medium Rectangle

300(w)x250(h) pixels

20kb gif/jpg (no swf)


Business l.jpg

Business Newsletter

Medium Rectangle

The top business stories sent to 7,900+ unique subscribers everyday of the working week.

There is only one advertiser space so complete exclusivity is guaranteed.

$500 +GST per send

Business

Medium Rectangle

300(w)x250(h) pixels

20kb gif/jpg (no swf)


Sport l.jpg

Sport Newsletter

Medium Rectangle

All the latest sports news in your inbox from Golf to AFL and everything in between.

Sent Monday through Friday to 42,000+ subscribers.

$500 +GST per send

Sport

Medium Rectangle

300(w)x250(h) pixels

20kb gif/jpg (no swf)


Entertainment l.jpg

Entertainment Newsletter

Medium Rectangle

Our exciting, feature packed Entertainment newsletter is sent to 23,500+ subscribers 3 times per week (Tue/Thu/Sat)

The entertainment newsletter has the largest audience of our 4 newsletter categories

$500 +GST per send

Entertainment

Medium Rectangle

300(w)x250(h) pixels

20kb gif/jpg (no swf)


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Solus Special Offer

We have a database of loyal customers who have opted-in to receive very special offers from our valued advertisers.

The offer must be genuine, is encouraged to be exclusive and also redeemable online.

The database is approx 20,000+ users and is available once per month for $5,000 +GST.

Creative should be HTML and 600 pixels wide. The depth is flexible to work with the creative requirements.

*As your sales representative for more information, detailed artwork specifications and availability.



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