The Ballet Industry Online - PowerPoint PPT Presentation

The ballet industry online l.jpg
1 / 14

  • Updated On :
  • Presentation posted in: Music / Video

The Ballet Industry Online. By Neza Azali Tom Chang Yuan Chen Ljubomir Cvetkovic. Major Players within ballet industry. Basics. Customers go online to find information Schedule of performances Dancers information Educational information (classes) Information about seating

Related searches for The Ballet Industry Online

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

The Ballet Industry Online

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

The ballet industry online l.jpg

The Ballet Industry Online


Neza Azali

Tom Chang

Yuan Chen

Ljubomir Cvetkovic

Major players within ballet industry l.jpg

Major Players within ballet industry

Basics l.jpg


  • Customers go online to find information

    • Schedule of performances

    • Dancers information

    • Educational information (classes)

    • Information about seating

  • Customers go online to buy

    • Ticket purchasing

    • Merchandise (souvenirs, CD’s, T-shirts, etc.)

Basics4 l.jpg


  • Customers go online to become members

    • Sites usually have a guest book

  • Customers go online to donate

    • Different levels of donation

    • To find out how the donated money is used

    • To find out how to become volunteers

Who are the customers l.jpg

Who Are The Customers

  • Performance goers

    • High, or high middle class

    • Professionals (35 and above)

    • College students

  • Online users

    • People who are looking for general information

    • Donors (mostly performance goers)

    • Members

Current strategies to attract customers l.jpg

Current Strategies To Attract Customers

  • Membership benefits

    • Priority seating

    • Opportunity to go behind the stage after the performance

    • Watching the rehearsal

    • Meeting the dancers

  • Ticket giveaway

    • Offering free tickets in exchange for personal information (Boston ballet)

    • Discounts to students (NYC Ballet)

How they lock the customers l.jpg

How They Lock The Customers

  • Keeping the customers informed

    • Emailing the customer once they have their personal information

    • Sending them a newsletter

  • Educating people about the organization

    • Giving a back stage tour

    • Opportunity to interact with performers

    • School outreach programs

How they add value l.jpg

How They Add Value

  • Value added from website

    • Online Merchandising

    • Online ticket purchasing

    • Seating charts

    • Schedule

    • Educational programs offered

Current problems l.jpg

Current Problems

  • Artistically beautiful sites with bad user interfaces

Links done

With list


Current problems10 l.jpg

Current Problems

  • Horribly designed forms with too much information and small buttons

Strategy recommendation l.jpg

Strategy Recommendation

  • Web site needs to be designed for easy use and navigation

  • Currently, organizations are doing well with ticket sales

  • Strategy will be needed in the following areas

    • Donations (because ticket sales only covers 50% of costs)

    • Increasing membership (same reason as above)

    • Increasing traffic to site (to increase interest)

Strategy recommendation increase donations l.jpg

Strategy Recommendation(Increase donations)

  • Allow customization software at the website to develop one to one relationships with donors and potential donors

    • Important because increased interactions typically tends to increase donation amount

  • New and innovative solutions such as New York City Ballet’s initiative in converting beneficiary of life insurance and retirement assets to NYC Ballet

Strategy recommendation increase membership l.jpg

Strategy Recommendation(Increase membership)

  • Chat rooms at website to bring ballet enthusiasts together

  • Affinity programs such as credit cards where spending will benefit both member and the organization (ie frequent flyer miles)

  • Customization software to provide targeted information about ballet, performances, dancers, and shows

  • Online Auctions of costumes or other props that are no longer needed

Strategy recommendation increase site traffic l.jpg

Strategy Recommendation(Increase site traffic)

  • Video clips of performances

  • Live interview of performers

  • Interlinking with other ballet sites

  • Using meta tags to allow higher hit rate from search engines

  • Educational text about history, performances, and composer of ballets

  • Login