How to Sell It To Management
Download
1 / 8

Six Proven Methods - PowerPoint PPT Presentation


  • 207 Views
  • Uploaded on

How to Sell It To Management. Neil A. Perry Marketing Consultant (Formerly with McDonald’s). Six Proven Methods. Factual Follies Budget Blues Child Support The Bundle The “Big Idea” Those Nasty Other Guys. Factual Follies. Research :

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Six Proven Methods' - mike_john


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

How to Sell It To Management

Neil A. Perry

Marketing Consultant

(Formerly with McDonald’s)


Six proven methods l.jpg
Six Proven Methods

  • Factual Follies

  • Budget Blues

  • Child Support

  • The Bundle

  • The “Big Idea”

  • Those Nasty Other Guys


Factual follies l.jpg
Factual Follies

Research:

  • Sophisticated Studies to Prove the Internet’s Effectiveness

    • IAB Cross Media Effectiveness Study

      • Study “Tabs”

    • MSN Winter Olympics Research Study

    • Awareness Measurement – Dynamic Logic

    • Other


Budget blues l.jpg
Budget Blues

Save Media Dollars:

  • Implement XMOS Findings

    • Increase Internet Spending

  • Tween Support

    • Less Costly than TV Campaign

  • Salad Launch

    • Only Effective Vehicle to communicate key messaging


Child support l.jpg
Child Support

Support Off-line Promotions:

  • Incremental Support to Key Initiatives

    • Salad Launch – Product Ingredient Communication

    • Breakfast Bagel Ingredient Information

  • Monopoly GameBoards

  • Tween Marketing Support

    • Nickjr.com & Neopets


The bundle l.jpg
The Bundle

  • Package Deals:

  • Align with Major Off-line Media Deals

    • CBS Sports Package

    • MTV

    • ESPN

    • Other

  • Disney


The big idea l.jpg
The “Big Idea”

Innovations:

  • Promotions

    • Monopoly Gameboard Distribution

  • Unique Initiatives

    • Internet Gaming – The Sims On-line

    • Video Game Integration – DESA

  • Media

    • Fantasy Sports Sponsor – CBS Sportsline


Those nasty other guys l.jpg
“Those Nasty Other Guys”

Competitive Threats:

  • Key Competitor Moves

    • BK Kid’s Club

    • Wendy’s Salad Website Focus

    • KFC’s Couponing Initiatives

    • Other


ad