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Investor Presentation . December 200 9. Safe Harbor Statement. CAUTIONARY STATEMENT REGARDING FORWARD - LOOKING STATEMENTS

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Safe Harbor Statement

CAUTIONARY STATEMENT REGARDING

FORWARD - LOOKING STATEMENTS

This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” or the negative of these terms or other comparable terminology. We disclaim any obligation to update any such factors or to announce publicly the results of any revisions of the forward-looking statements contained herein to reflect future events or developments. You are urged to consider these factors care in evaluating the forward-looking statements herein and should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could materially affect actual results, levels of activity, performance or achievements.


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Equity Snapshot

  • Ticker Symbol: NIUS.OB

  • Price (11/16/09): $0.60

  • Market Cap: $30.7 mil

  • Diluted shares outstanding* 51.2 mil

  • Revenues (ttm): $55,726

  • Gross Profit (ttm): $25,571

  • Gross Margin (ttm): 45.9%

* As of November 4, 2009


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Company Overview

  • Niusule Biotech Corp., (“Niusule”), a leading US public company, through its wholly owned subsidiary Niusule Bioengineering (Hangzhou) Co. Ltd, focuses on developing and selling nutritional products for children andpharmaceuticalin the PRC

  • Introduces mature high-quality, nutritional health products and pharmaceutical from the US to China

  • Major products: Niusule Gummy Bears, PlantFusion protein and anti-D serum

  • Niusule was founded in April 2008 in the United States and began selling products in China in July 2009

  • Total number of employees: 50


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Market Overview

  • Double digit growth rate in human nutritional market in Asia with China as one of the major players in terms of production and consumption of nutritional supplements

  • According to the Public Nutrition and Development Center, China’s nutrition food market is growing at an average pace of 8-10% annually and may speed up to 15% in the near future

  • Nutritional supplement industry is highly fragmented in China

  • Gummy Bears (Multi-Vitamin &Minerals, Calcium + D, Omega 3, Vitamin C) are gaining significant popularity in China. The annual growth rate is 20% -30%* with growing interest

Market Characteristics

Drivers

  • Growing middle class population in China

  • Because of the one-child policy, parents pay increased attention to the nutritional balance of their child

  • Increasing popularity and demand for imported and safe products

  • Lifestyle and diet changes require nutritional supplements

  • Increasingly health conscious consumers

* Company Estimates


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Gummy Bears

  • Derived from natural fruits, free of artificial flavors, colors and preservatives and is U.S. FDA certified

  • Appealing to children due to their great taste and candy-like form unlike tablets or pills

  • Gummy Bears (Calcium plus Vitamin D): Vitamin D, sodium and phosphorus to help kids absorb calcium effectively, strengthening their bone health

  • Gummy Bears (Multi-Vitamin & Minerals): Multiple dietary supplement which provides essential vitamins and minerals

  • New Products to be introduced in January 2010

    - Gummy Bears (DHA): DHA contains a large amount of Omega 3 which is important for the development of brain and retinal of children

    - Gummy Bears (Vitamin C): Vitamin C assists healing of wounds, strengthens the immune system and prevents free radical damage

Niusule Gummy Bears: Healthy and Tasty

Natural Flavors:

Lemon, Strawberry, Orange and Cherry


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Gummy Bears – A New Concept

Serving Size: 2 gummies

Niusule Gummy Bears

  • Change the traditional way of providing children in China with Calcium and Vitamins supplements in medicinal form

  • No artificial color/flavor and preservatives, low sugar levels, protects tooth decay

  • Superior nutritional value for growing kids

  • Customized to cater to needs and tastes of Chinese children


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Investment Highlights

  • Strong market demand and increasing consumption of nutritional products in China as there are 250 millions of children between 2 – 14 years old in 2009

  • In FY 2010, the net sales revenue (except anti-D serum) is expected to increase 85%-100%

  • Attractive product portfolio with target gross

    margin of 70%-75%

  • High-quality products manufactured in the US under strict international standards

  • Developing distribution network in China

  • Export industry is supported by US government, increase employment rate


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PlantFusion Protein

  • Allergen free, easy to digest, multi-sourced plant based protein utilizing latest advancements in protein technology

  • Complete protein made from only plant sources (optimized amino acid infused with Branched Chain Amino Acids & L- Glutamine) to support health and nutrition

  • Hypoallergenic: No Dairy, No Soy, No Animal, and No Gluten

  • Eco-friendly - Our protein sources do not negatively impact the soil, environment or our communities

  • Low glycemic load and cholesterol free

100% Natural and Non-GMO

Natural Flavors: Vanilla Bean, Chocolate, Berry and Natural


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Sales & Marketing

  • Engages leading distributors to expand market reach

    -Contract with Hainan Qizheng to expand to 250 drug stores by end of 2009 in Shanghai and Zhejaing, and contract with Rong Sen to expand to 50 retail outlets in Zhejiang by end of 2009

    - Plans to enter 20 top retail chain brands by 2010 and is in negotiations with Walmart, Carrefour, Trust-Mart, CRV (China Resources Vanguard) Mart and Wu Mei MartPlans

  • Newspaper advertising to build a strong brand name

    - Qianjiang Evening Paper and City Express

  • Highly motivated professional sales team managed with moral and material incentives

    - Plans to establish and improve the training system

  • Online promotion to educate consumers and make products available to a large group of consumers

    - Niusule’s products are currently available for purchase on Alibaba.com and Taobao.com, the two major B2C or C2C e-shopping sites


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Promotion

  • Online promotion to educate consumers and make products available to a large group of consumers

  • - Niusule’s products are currently available for purchase on Alibaba.com and Taobao.com, the two major B2C or C2C e-shopping sites

  • Newspaper advertising to build a strong brand name, outdoor advertising to promote the brand

  • - Qianjiang Evening Paper and

  • City Express

  • - Billboards and buses throughout China

  • - The street around the children's hospital

  • of Zhejiang University school of medicine




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Geographic Expansion

Enter new markets through top of the line department stores or supermarket in leading locations with high purchasing power consumers

Establish a strong footprint in the Zhejiang Province

- 36 retail outlets in Zhejiang Province

- Enter into the Shanghai Market

- Partner with leading retail outlets including Century Lianhua Supermarket, Carrefour, Trust Mart and CRV

2009

Develop new markets and increase market penetration

- Beijing, Jiangsu, and Guangdong Provinces

- Expand retail outlets in Zhejiang to 250 by the year 2010

2010 - 2011

Enter second – tier cities through partnership with distributors

- Wuhan, Chengdu, Chongqing, Fuzhou, etc

- Establish and strengthen distribution channel in new cities

2012 - 2013


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Growth Strategy

Expand market reach and build distribution partnership

Strengthen product network

Integrate upstream by manufacturing products in China

Establish a strong sales and marketing program and improve training

Growth Strategy

Increasing brand awareness with introduction of branded stores

Employ advanced logistic capabilities for distribution


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Strong Relationship with US-based OEM Partners

  • Long-term partnership agreement to secure a reliable and stable supply of high-quality Niusule gummy bears

  • Exclusive distribution rights for sale and distribution of PlantFusion protein throughout China for first six months and the potential to extend for another one year

  • Products manufactured in the United States under Good Manufacturing Processes ("GMPs") for dietary supplements

  • Niusule collaborates with Zhejiang University to improvise and enhance product formula to cater to the target populations tastes and preferences

  • Approved as a retailer and wholesaler of health food products in the PRC


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Financial Projection

* Subject to financing


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Experienced Management and Board

  • Qinghua Hu – Chairman of the Board.Prior to joining, Niusule Ms. Hu was CEO of Zhejiang Niusule Biotech Corp., a company engaged in the business of agricultural cultivation, production, sale and storage of food products. She has also served as General Manager of Architecture of Metropolitan Post and was Department Director of China Petroleum and Chemical Company in Shenzhen, China. Ms. Hu earned her education and lived for several years in the US

  • Shanjing Yao – Chief Technology Officer. Mr. Yao is Professor and Head of Department of Chemical and Biochemical Engineering at the Zhejiang University. He has duplicated four books and received 18 national invention patents. He holds a Bachelor of Engineering degree and a Master of Science from the Zhejiang University. Mr. Yao holds a Dr. rer. Nat from Technical University of Berlin

  • Pei Pei – Chief Marketing Officer. Prior to joining Niusule, Mr. Pei served as Marketing Manager of Zhejiang at Shanghai Longbin Biotechnology Co.,Ltd. He also worked as Manager of Zhejiang Branch, at Beijing Sinceretime Pharmaceutical Company and as Sales Director of Shanghai Asia Pioneer Pharmaceutical Co., Ltd. Mr. Pei has a college degree from China University of Geosciences

  • Kheng Chew Tsang– Director. Prior to joining Niusule, Mr. Tsang was President at AMP (USA) Co Ltd. He has also worked in the software engineering industry with UBL Corporation as President and with Syntechs as its Marketing Manager

  • Fang He – Director and Manager of Information Management Dept. Prior to joining Niusule, Ms. He was Manager of Export Department of Zhejiang Arts & Crafts Imp & Exp Co. Ltd, an arts & crafts importer and exporter. Ms. He holds a Bachelor of Arts degree from Wuhan University


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Brand Protection

We have applied for trademark registration of Niusule and Plantfusion to the Trademark Office of People's Republic of China on April 9, 2009, respectively registered class 5, class 30 and class 32, including pharmaceuticals, medical health care products, non-medical health care products, beverages, etc. The application was accepted on April 20, 2009 and is expected to obtain the certificate by end of 2010. This will guarantee the development of Niusule products in the Chinese market

Niusule Biotech Corp.

纽素乐生物股份有限公司


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Brand Protection

We have applied for trademark registration of Niusule Gummy Bears to the Trademark Office of People's Republic of China on August 31, 2009, respectively registered class 25, class 28, class 30 and class 32, including clothing, toys, candy, non-medical health care products, beverages, etc. The application was accepted on September 4, 2009 and is expected to obtain the certificate in early 2011. This will guarantee the development of Niusule products in the Chinese market

Niusule Gummy Bears

纽素乐熊宝宝




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