1 / 26

Market Potential Study Plan for a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas

Market Potential Study Plan for a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas. C. Frank Wood. Problem Statement:. Is there a market in the Southmost area to sustain a real estate sales branch office?. The Research Question:.

mike_john
Download Presentation

Market Potential Study Plan for a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Potential Study Planfor a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas C. Frank Wood

  2. Problem Statement: • Is there a market in the Southmost area to sustain a real estate sales branch office?

  3. The Research Question: • Are there enough people in the Southmost area willing to take advantage of real estate services?

  4. Survey Size, Style, and Response: • Necessary calculated sample size: 52 • Style: Door-to-door, personal survey • Actual completed surveys: 54

  5. Determination of Sample Size: • Based on a break-even analysis for a real estate service branch office of one salesman, only 5% of the Southmost area needs to utilize the office’s services • p = .05 • Z = 1.645 (level of significance = .05), E = .05 • n = 51.41

  6. 1. How long have you lived in your home?

  7. 14 13 12 11 10 9 t 8 n u o C 7 1 TO 5 YEARS 11 TO 15 YEARS 20 + YEARS 6 TO 10 YEARS 16 TO 20 YEARS YEARS IN HOME 1. How long have you lived in your home?

  8. 2. How many homes have you lived in since moving to the area?

  9. 2. How many homes have you lived in since moving to the area?

  10. 3. Did you locate your home on your own, or did you use a real estate service firm?

  11. 3. Did you locate your home on your own, or did you use a real estate service firm?

  12. 4. Do you rent or own the house you are living in?

  13. 4. Do you rent or own the house you are living in?

  14. 5. Would you consider using a real estate service firm in the sale of your home?

  15. 5. Would you consider using a real estate service firm in the sale of your home?

  16. 6. Would you consider using a real estate service firm in the search for another home?

  17. 6. Would you consider using a real estate service firm in the search for another home?

  18. 7. Are you planning on moving in the next...

  19. 7. Are you planning on moving in the next...

  20. at least 5% of all home owners must be willing to take advantage of a real estate service firm when they sell their home at least 5% of all respondents, owners and renters, must be willing to take advantage of a real estate service firm in the search for a new home Results Needed for Further Research:

  21. 38.9% of all owners responded that they are willing to take advantage of a real estate service firm when they sell their home 61.1% of all respondents, owners and renters, stated that they are willing to take advantage of a real estate service firm when they search for a new home Survey Results:

  22. Test of Hypothesis for Selling: • Ho: p < .05 • Ha: p > .05 • Level of Significance = .05 • n = 54 • pbar = .389 • p = .05 • Zcrit = 1.645

  23. Test of Hypothesis for Selling: • Zobs = 11.43 11.43 > 1.645 Reject the null hypothesis

  24. Test of Hypothesis for Buying: • Ho: p < .05 • Ha: p > .05 • Level of Significance = .05 • n = 54 • pbar = .611 • p = .05 • Zcrit = 1.645

  25. Test of Hypothesis for Buying: • Zobs = 18.92 18.92 > 1.645 Reject the null hypothesis

  26. Interpretation of Results: • The success of a real estate sales branch office is probable • Test of hypotheses prove that there is need for further research

More Related