Market Potential Study Plan
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Market Potential Study Plan for a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas. C. Frank Wood. Problem Statement:. Is there a market in the Southmost area to sustain a real estate sales branch office?. The Research Question:.

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Market Potential Study Planfor a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas

C. Frank Wood


Problem statement l.jpg
Problem Statement:

  • Is there a market in the Southmost area to sustain a real estate sales branch office?


The research question l.jpg
The Research Question:

  • Are there enough people in the Southmost area willing to take advantage of real estate services?


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Survey Size, Style, and Response:

  • Necessary calculated sample size: 52

  • Style: Door-to-door, personal survey

  • Actual completed surveys: 54


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Determination of Sample Size:

  • Based on a break-even analysis for a real estate service branch office of one salesman, only 5% of the Southmost area needs to utilize the office’s services

  • p = .05

  • Z = 1.645 (level of significance = .05), E = .05

  • n = 51.41



1 how long have you lived in your home7 l.jpg

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1 TO 5 YEARS

11 TO 15 YEARS

20 + YEARS

6 TO 10 YEARS

16 TO 20 YEARS

YEARS IN HOME

1. How long have you lived in your home?












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7. Are you planning on moving in the next... the search for another home?


7 are you planning on moving in the next19 l.jpg
7. Are you planning on moving in the next... the search for another home?


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at least 5% of all home owners must be willing to take advantage of a real estate service firm when they sell their home

at least 5% of all respondents, owners and renters, must be willing to take advantage of a real estate service firm in the search for a new home

Results Needed for Further Research:


Survey results l.jpg

38.9% of all owners responded that they are willing to take advantage of a real estate service firm when they sell their home

61.1% of all respondents, owners and renters, stated that they are willing to take advantage of a real estate service firm when they search for a new home

Survey Results:


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Test of Hypothesis for Selling: advantage of a real estate service firm when they sell their home

  • Ho: p < .05

  • Ha: p > .05

  • Level of Significance = .05

  • n = 54

  • pbar = .389

  • p = .05

  • Zcrit = 1.645


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Test of Hypothesis for Selling: advantage of a real estate service firm when they sell their home

  • Zobs = 11.43 11.43 > 1.645 Reject the null hypothesis


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Test of Hypothesis for Buying: advantage of a real estate service firm when they sell their home

  • Ho: p < .05

  • Ha: p > .05

  • Level of Significance = .05

  • n = 54

  • pbar = .611

  • p = .05

  • Zcrit = 1.645


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Test of Hypothesis for Buying: advantage of a real estate service firm when they sell their home

  • Zobs = 18.92 18.92 > 1.645 Reject the null hypothesis


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Interpretation of Results: advantage of a real estate service firm when they sell their home

  • The success of a real estate sales branch office is probable

  • Test of hypotheses prove that there is need for further research


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