1 / 16

HEALTH CARE MARKET

HEALTH CARE MARKET . EUROPE. presented by Veronika Novakova HC Team Europe Liaison & Commercial Specialist, Prague, Czech Republic AACC Washington, July 2008. WHAT IS EUROPE?. 27 EU members Candidate Countries: Croatia Turkey Macedonia Other countries: Switzerland Norway, etc.

mike_john
Download Presentation

HEALTH CARE MARKET

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. HEALTH CARE MARKET EUROPE presented byVeronikaNovakovaHC Team Europe Liaison & Commercial Specialist, Prague, Czech Republic AACC Washington, July 2008

  2. WHAT IS EUROPE? • 27 EU members • Candidate Countries: • Croatia • Turkey • Macedonia • Other countries: Switzerland • Norway, etc. • http://europa.eu

  3. MARKET SIZE • Population: EU27– 495 mln. inhabitants (+ Candidate countries + Norway, Switzerland, Ukraine, etc.) versus USA - 304 mln. inhabitants, Europe market is about twice the size • Economic output (GDP): EU27 – EUR10,957 bln. versus USA – EUR10,012 bln. • HC market: Market no. 2 after US, Japan is third • Europe: EU Single Market x Regional Approach: Western Europe, Central Europe, Eastern Europe, non-EU countries & former Soviet Union countries

  4. EU LEGISLATION • EU does not have FDA the European Commission works in cooperation with member state health authorities • CE Mark • Medical devices regulated under three directives: • 1. The Medical Devices Directive (MDD) – all general medical devices not covered by the other two directives. • 2. Active Implantable Medical Devices (AIMD) - all active devices and related accessories intended to be permanently implanted in humans. • 3. In Vitro Diagnostic Devices (IVDD) - all devices and kits used away from the patient to make diagnosis.

  5. MEDICAL DEVICE • Competitive market with a good potential for innovative and state of art technologies • Top three markets: 1. Germany - no. 3 in the world, 6.9% of the world market ($12.9 bln.); 2. France ($7.14 bln.); 3. UK – high price market ($4.9 bln.) • Western Europe X Central & Eastern Europe

  6. MARKET STATISTICS I EU Projected Medical Equipment Market in 2007-8 (in $, mln.)

  7. MARKET STATISTICS II EU Projected Medical Equipment Market in 2007-8 (in $, mln.) Source: EpiscomBus Intelligence – 01 June 2005 (taken from Austrade PPP)

  8. DENTAL EQUIPMENT • The Federation of the European Dental Industry (FIDE) - www.fide-online.org regulatory issues • Number of dentists: problem in some CEE • Estimated Market size: $129.5 mln. • Best prospects: cosmetic dentistry, innovative products and equipment

  9. The 12 states in CEE are an overall market of EUR11.8 bln., less than 10% of the total pharmaceutical market of EU-15 (EUR162.2 bln.); CEE growth 6% x EU15 2-3% Regulated market: balancing expenditures and patient health & treatment accessibility Reference pricing: used in many European countries transparency issues (EU Transparency Directive) Increasing level of private expenditures especially in Eastern Europe OTC drugs, supermarket sales on rise PHARMACEUTICALS • Europe 30% of world market x NA 47%

  10. GENERICS Source: EGA internalsurvey 2005

  11. SUPPLEMENTS • Highly competitive market: rise in custom duties for supplements from US after EU entry for new members • European Union Food Directive: challenged at the EU court, went into effect in August 2005; Annex of Directive 2002/46/EC and its 2006 Amendment (2006/37/EC) list all vitamins & minerals allowed on the EU market http://ec.europa.eu/food/food/labellingnutrition/supplements/index_en.htm • Trends: CEE: self-medication (young generation), informed customers, spending power on rise, growth in supplements popularity, demand for consultation services

  12. IN VITRO DIAGNOSTICS • IVD Expenditures out of THE (2006): • EU 15 - 0.9% (i.e. €21.3 per capita), New EU states - of 1.5% (i.e. €6.2 per capita) X • US -1.1% (i.e. €36.7 per capita) • EDMA: European organization for national associations of the in vitro diagnostics industry www.edma-ivd.be

  13. HEALTH CARE IT • Growth of the market: expected at around 7%; new EU countries offer good potential as their private sector expands • Opportunities: national e-Health initiatives - Germany's Health Smartcard, the English NHS's National Program for Information Technology • The European Commission's e-Health initiative – voices for single EU harmonized systems

  14. MARKET CHALLENGES • Product Registration: all the products have to be registered to sell in Europe –sometimes lengthy process • Reimbursement: challenging problem especially in pharmaceutical sector - calls for transparency • Late payments: especially in case of hospitals, in some cases delay in payment may be over 1 year (challenge for distributor)

  15. OPPORTUNITIES • World’s second largest market • Demand for innovative US technologies – US products considered high quality backed by extensive research • EU Tender database • www.buyusa.gov/europeanunion/tender_search.html • Financing • US Trade and Development Agency (TDA) - www.ustda.gov • US AID – www.usaid.gov • EU Funds - http://www.buyusa.gov/europeanunion/eu_funds.html

  16. CONTACTS Ms. VeronikaNovakova Commercial Specialist US Commercial Service, US Embassy Trziste 15, 118 01 Praha 1, Czech Republic Phone: +420 257 022 437, Fax: +420 257 022 810 E-mail: Veronika.Novakova@mail.doc.gov www.buyusa.gov/czechrepublic www.buyusa.gov/europe

More Related