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Beyond Google: - PowerPoint PPT Presentation

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Beyond Google:. Getting the Most Out of Searching the Internet. A free workshop sponsored by The Chapel Hill Public Library & UNC’s School of Information & Library Science. Web Search Tools. Search Engines: Google, AltaVista, AlltheWeb MetaSearch Engines: HotBot, Ixquick

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Presentation Transcript
Beyond google l.jpg

Beyond Google:

Getting the Most

Out of Searching

the Internet

A free workshop sponsored by

The Chapel Hill Public Library

& UNC’s School of Information & Library Science

Web search tools l.jpg
Web Search Tools

  • Search Engines:

    • Google, AltaVista, AlltheWeb

  • MetaSearch Engines:

    • HotBot, Ixquick

  • Directories:

    • Yahoo

  • Portals (Super Directories):

    • Excite, MSN, Netscape

Deep web search tools l.jpg
Deep Web Search Tools

  • Gateways

    • Internet Public Library

    • Infomine

    • Digital Librarian

    • Librarians' Index to the Internet

  • Databases

    • WebMD (health information)

    • Expedia (travel)

    • Roller Coaster Database (roller coasters)

    • MySimon (comparison shopping)

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But how do they work?

  • Crawler-based Search Engines

    • Listings are generated automatically using software (spiders) that “crawl” the web and index sites.

      • Google

  • Human Powered Directories

    • Humans index the sites into various categories

      • Yahoo (kind of)

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<META name="description" content="Everything you wanted to know about my world.">

<META name="keywords" content=“me, myself, I, my name, my address, my dog, my family, my hobbies”>



to help searchers identify relevant pages

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Creating a Search: Two Approaches

  • Do you want to:

    • Browse around ?

    • Locate specific information ?

    • Learn as much as you can on the subject ?

  • Solve your own mystery:

    • What, Where, When, How, Why

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Let’s Solve a Mystery!

  • Julia works in downtown Chapel Hill. While on her lunch break one fine spring day, she sees a flash in the sky! She looks up to see a bird about the size of a crow diving at high speed after what looks to be a pigeon. The bird then swoops out of sight. Julia is captivated by the gray and white bird with a crooked black and yellow beak.

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What do we know?

  • Who/what ? gray and white bird, size of a crow, crooked black and yellow beak

  • Where ? downtown buildings, town of Chapel Hill, NC

  • When ? Daytime in the Spring

  • How ? Fast-flying, possibly hunting pigeons as prey

  • Why ? Never seen it before. Is it migrating? Is it lost?

Jack kerouac said be concrete like a street l.jpg
Jack Kerouac said, “Be concrete like a street.”

  • Bird

  • Crow

  • Beak

  • Chapel Hill

  • Spring

  • Hunter

  • Pigeon

  • Migration

The best

queries start with concrete, things, objects, nouns.

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Consider Your Terms

  • I want to know more about a bird

    • One term: bird

  • I want to know more about a bird that hunts

    • Two terms: bird, hunter

  • I want to know what birds that hunt live in the Southeast

    • Three terms: bird, hunter, Southeast

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Bird that hunts

Bird of prey







North Carolina

Chapel Hill

Think like a Thesaurus

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String Terms Together into Phrases

Try these searches in Google:

bird of prey = 353,000

“bird of prey” = 67,200 “bird of prey” “North Carolina” = 1,800

“bird of prey” “North Carolina” spring= 453

Boolean l.jpg

  • AND +

    Falcon +migrate +spring

  • OR

    Falcon (grey OR gray OR yellow)

  • NOT –

    Falcon (grey OR gray) “North Carolina”

    –car –miami –shoe

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Tricks of the Trade:Try These…

  • Exact quotes

    “North Carolina Falconers Guild”

  • Nesting

    Falcon (grey OR gray OR yellow)

    “North Carolina” (falcon OR falcons)

  • Truncation


  • Advanced Search

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Searching is Organic

  • Review words and phrases found on relevant pages and use them to focus your search

  • Click on the “Similar Pages” link