1 / 12

International Market Briefing 21 November 2006

International Market Briefing 21 November 2006. China Mr. Oton Wu Regional Director – North Asia. Market Summary – Figures ( July 05 – June 06 ). Source: TRA, International Visitor Survey (Quarter 2006). Market Summary: Key Trends & Tactics in China.

mike_john
Download Presentation

International Market Briefing 21 November 2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. International Market Briefing21 November 2006 China Mr. Oton Wu Regional Director – North Asia

  2. Market Summary – Figures ( July 05 – June 06 ) Source: TRA, International Visitor Survey (Quarter 2006)

  3. Market Summary: Key Trends & Tactics in China

  4. Market Summary: Key Trends & Tactics in China

  5. Current Market Activities • Case 1: Australia Prefers VISA with Tourism Australia • Tied in A$10m VISA new advertising campaign in China and Hong Kong featuring National Hero, Liu Xiang – Olympic Gold Medalist and World Record Keeper (110m Hurdles) • Special Olympic linkage between Beijing and Sydney • Tactical campaign to tap into VISA Gold and Platinum Cardholders

  6. Print Ad • Offer Brochure • Suggested NSW Itinerary

  7. Current Market Activities • Case 2: China Unionpay Promotion (Coming soon!) • National Australia Bank (NAB) is the first Australian bank to sign an agreement with China Unionpay (CUP) to enable millions of Chinese visitors to use their Chinese credit/debit cards to make EFTPOS purchases and use ATMs in Australia in Sep 06. • CUP has over 99% of the bankcard market in China

  8. Current Market Activities • Case 3: Shanghai Hi-end PAK • 8-Day East Coast Hi-end Package launched with Qantas Shanghai and 4 top agents • Full colour itinerary leaflet with detailed visit timing for each attraction • Over 400 bookings in the first launch from Jul to Dec 05 VVIP Product Famil + Product Revamped in Apr 06 Re-launch in Aug 06 First Launch in Jul 05

  9. Current Market Activities • Case 4: Self-drive Promotion • Increasing demand and the high potential in China • Adapted from the traditional Chinese version launched in Hong Kong in early 2006 • Key features: • Photos of road signs • Estimated traveling time • Must-go attractions in each NSW region • Driving tips • Popular training tool for travel agents

  10. Aviation Updates • Qantas • Nick McGlynn promoted to GM looking after Eastern & Northern China markets based in Shanghai • Cathay Pacific • Taken over Dragonair - more traffic from secondary cities in China feeding to Hong Kong • Resuming daily service between Hong Kong & Shanghai in Dec • Virgin Atlantic • Proactive in the market to feed traffic from mainland China to fly via Hong Kong to Sydney • Viva Macau • New budget airline based in Macau plans to start service in Dec 06 • Plan to charter flights to Sydney 4 times a week in the second half of 07

  11. Future Market Opportunities • China Unionpay Promotion • Generic offers readily available • ASP Famil 2007 • 19-24 March: North China (Beijing / Shanghai) • 16-21 April: South China (Guangdong / Hong Kong) • Self-driving promotion • Events promotion

More Related