A Better Way to do Business
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A Better Way to do Business. Contact: Rob Shreeve 020 7000 1999 [email protected] THE PROBLEM. Many people based outside London travel into London regularly on business. Unless they have a London office they have nowhere to meet clients

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A Better Way to do Business

Contact: Rob Shreeve

020 7000 1999

[email protected]


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THE PROBLEM

Many people based outside London travel into London regularly on business.

Unless they have a London office they have nowhere to meet clients

They also have nowhere to work between meetings

They also have nowhere to relax between meetings


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THE PROBLEM

London trips need to be organised like a military campaign

Time is wasted travelling to other peoples offices

You have to carry a laptop and case wherever you go

You are cut off from your office: PA’s, print room, postal facilities etc.


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COMMON SOLUTIONS

Starbucks

Hotel lobbies

Bars and pubs

Private Members Club

The IoD

A serviced office


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OPTION 1 – HOTEL LOBBIES, BARS, PUBS & COFFEE SHOPS

Unimpressive place to meet contacts

Noisy, often messy and over-crowded

Phone calls are difficult to make.

Work on a laptop is difficult and poor wireless connectivity

Impossible to recharge a laptop or phone

Food and drink poor and/or expensive


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OPTION 2 – RESTAURANTS

Expensive as regular meeting places

Only available at lunch or dinner

Cannot be used for work between meetings

Laptops cannot be used and phone calls frowned upon.


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OPTION 3 – PRIVATE MEMBERS’ CLUBS

Private Member’s Clubs offer a private bar and restaurant that no-one else can use.

They are valuable if image and ambience are important to business

But they have no other useful business facilities – they are an extension of a London office not a substitute for one.


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They have “lean back” not “lean forward” seating – not designed for work

Mobile phones are banned or limited.

Laptops are discouraged or banned

Wireless connectivity is patchy

Hot-desk space limited

Office support is non-existent

Food and drink charges relatively high


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OPTION 4 – THE INSTITUTE OF DIRECTORS – not designed for work

A good meeting and working space with food and drink and business facilities

But can be crowded and hard to entertain clients

The premises in Pall Mall are not ideally located for many businesses

Has a style that does not appeal to everyone


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OPTION 5 – A SERVICED OFFICE – not designed for work

A serviced office is low risk functional office space

London rents are high – typically £8000 per person per annum & everything is extra

Tenants pay for 5 days a week - 52 weeks a year.

It is a poor solution for those who visit London for only a few days a week

Support is poor & offices tend to be bland


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THE SOLUTION: ONE ALFRED PLACE – not designed for work

A new kind of venue that combines the best of a private members club with the facilities you’d expect from your own London office

Provides the business focus and facilities of the Institute of Directors but with the style of a top London Club


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THE BEST OF A MEMBERS’ CLUB – not designed for work

A welcoming ambience where you feel recognised and appreciated

A stylish environment to meet contacts or to relax

Food served wherever you are sitting throughout the day – breakfast, business lunch, dinner and an informal club menu

A stylish bar serving drinks throughout the day

Showers and changing facilities

Daily newspapers and magazines


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BUT ONE ALFRED PLACE IS DESIGNED FOR – not designed for work WORK:

Open Monday – Friday 7am-11pm

Mobile phones allowed throughout the club

Power points & wireless at every sofa & table

Free IT support

Bespoke seating designed for work

Upright sofas and chairs

Secluded booths and informal meeting tables

Workstations and private meeting rooms


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Board Rooms with state of the art facilities – not designed for work

A members-only “Quiet Room” for peaceful contemplation.

Club Cabin for power naps

Free personal lockers and long term storage

Free email - Free Skype-in and VOIP handsets

Free use of club laptops, phone chargers and 17” flat screens

Members events with leading business speakers


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PLUS THE CLUB CONCIERGE AND PA’S WHO WILL : – not designed for work

Take messages and change appointments

Book restaurants, taxis and couriers

Organise the loan of laptops and screens

Print or copy documents and organise typing

Deal with basic IT problems

Troubleshoot generally for members


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WHO ARE OUR MEMBERS? – not designed for work

Average age 44 – 75% men / 25% women

Entrepreneurs, new businesses and SME’s who cannot afford an office in London

Larger companies based outside London who can no longer justify a London office

Self employed professionals and consultants

Foreign business visitors to London including expatriates who visit London on business


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NOT A TRENDY MEDIA CLUB…A – not designed for work BUSINESS CLUB

Advertising, PR, marketing & branding 16%

Management & other consultant 12%

Mobile, digital, technology and IT 11%

Recruitment 8%

Accountancy, finance & fund management 7%

Property, architecture, surveying 6%

Music 5%


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Writing, publishing & journalism 5% – not designed for work

Film, broadcasting & acting 5%

Travel & transport 4%

Design 3%

Events Management 3%

Law 3%

Business coaching & training 4%

Miscellaneous 8%


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PUBLICITY – not designed for work

Previous press coverage of One Alfred Place includes:The Daily Telegraph,

Arena The Sunday Times Harpers Bazaar Esquire Magazine City A.M. In Gear Magazine


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PUBLICITY – not designed for work

The London Paper The Financial Times The Evening Standard

GQ Magazine Wallpaper MagazineThe Mail on Sunday Urban Junkies


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