Key Findings from the Retail Competitor Survey
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Key Findings from the Retail Competitor Survey Cecily Way December 1, 2006 PowerPoint PPT Presentation


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Key Findings from the Retail Competitor Survey Cecily Way December 1, 2006. Findings from the Competitor Survey. ….Why no one likes Downtown Berkeley. *** Please note any further data analysis and cross-tabs you would like investigated ***. How People Travel. To Competitor Districts.

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Key Findings from the Retail Competitor Survey Cecily Way December 1, 2006

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Key findings from the retail competitor survey cecily way december 1 2006

Key Findings from the Retail Competitor Survey

Cecily Way

December 1, 2006


Findings from the competitor survey

Findings from the Competitor Survey

….Why no one likes Downtown Berkeley

*** Please note any further data analysis and cross-tabs you would like investigated ***


How people travel

How People Travel

To Competitor Districts

To Downtown Berkeley


Why people travel

Why People Travel

To Competitor Districts

To Downtown Berkeley


Frequency of travel

Frequency of Travel

To Competitor Areas

To Downtown Berkeley


What s best worst about berkeley commercial districts

What’s Best/Worst about Berkeley Commercial Districts

Best

Worst


Is parking a problem

Is Parking a Problem…?

Competitor

Downtown Berkeley


Who travels or who filled out the survey

Who Travels(…or who filled out the survey)

Household Income

Gender Split


Key findings from the retail competitor survey cecily way december 1 2006

Key Maps and Findings

GIS Group:

Wendy Tao, Nikki Foletta, Wintana Debessay, Ryan Greene-Roesel, Catalina Ochoa

December 1, 2006


Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of the Downtown Berkeley Pedestrian Intercept Survey


Key findings from the retail competitor survey cecily way december 1 2006

Downtown Berkeley surveyees are willing to come from further away on the weekdays than the weekends (employment effect)


Key findings from the retail competitor survey cecily way december 1 2006

Most people do not drive alone, and when people live close to the BART, they often take it


Key findings from the retail competitor survey cecily way december 1 2006

Bikers in Berkeley have close access to a bike route


Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of the Competitor Survey

(Rockridge, Solano, Fourth Street)


Key findings from the retail competitor survey cecily way december 1 2006

Fourth Street and Downtown Berkeley seem to be more regional draws than Rockridge and Solano


Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of the Downtown Berkeley Employee Survey


Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of the University Avenue Survey


Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of Rideshare Potential (data from CTPP and the UC Faculty/Staff Survey)


Most workers come from alameda and contra costa counties

Most Workers Come From Alameda and Contra Costa Counties


Key findings from the retail competitor survey cecily way december 1 2006

  • Most HOV travelers originate from Alameda and Contra Costa as well


Most sov commuters coming from within 15 miles

Most SOV commuters coming from within 15 miles

Still need to find how many live in ‘transit rich’ area west of the hills


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