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Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man! PowerPoint PPT Presentation


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VIZIR and the 1998 NCAA Tournament. VIZIR: It works harder when you work harder. Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man!. I have NO PROBLEM taking a sack … I’ll just use VIZIR after the game. Mr. Clean….

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Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man!

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Slide1 l.jpg

VIZIR and the 1998 NCAA Tournament

VIZIR: It works harder

when you work harder.

Hey Bill --

Coach K said our uniforms

were cleaner than theirs,

thanks to you

and VIZIR.

Thanks, man!


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I have NO PROBLEM

taking a sack …

I’ll just use VIZIR

after the game.


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Mr. Clean…

OK, I’m out of

Vizir. So, I’ve got

to keep these sweaty

Vols off my clean

uniform.


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PROCTER & GAMBLE:Vizir as First Euro-brand?


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P&G Multidomestic Strategy

UK

Neth.

France

Germany

Italy


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P&G Vizir: Is this a global industry?

  • Market Drivers

  • Cost Drivers

  • Competitive Drivers

  • Government Drivers

  • Other factors??


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International Strategy:Managing Dual Pressures

High

Pressures for Global Efficiency

Low

Low

High

Pressures for Local Responsiveness


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Product Characteristics Map

High Washing Temp

Enzymatic

Stain

Removers

Fabric

Softener

Bleach

Additives


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Product Characteristics Map

High Washing Temp

Excluded

countries

Italy

Italy

Enzymatic

Stain

Removers

Fabric

Softener

Spain

Bleach

Additives


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P&G “TransEuro” Strategy

UK

Neth.

Zone 1

France

Germany

Spain

Italy

Zone 2


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Epilogue

  • 1981: Vizir launched in Germany ONLY

    • Natl. subsidiaries resisted pressure from HQ

    • Henkel launched its own HDL next day!!

  • 1982: Vizir launched in Austria, Switz, France, Belgium, Neth.

    • UK, Italy, and Spain > No Vizir; Not forced to adopt products

    • Timing was critical, to preempt Henkel

    • Invested to increase capacity


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Epilogue

  • VIZIR was precursor to “Liquid Tide” in US

    • Great irony is: P&G’s struggle to develop “Euro-brand” first found success in another large, integrated market…the U.S.

    • The VIZIR experience facilitated learning/cross-fertilization w/in P&G worldwide

    • Developed “world-class” technology and product development capabilities worldwide


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