University of Tennessee at Chattanooga Department of Intercollegiate Athletics

1. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement University of Tennessee at ChattanoogaDepartment of Intercollegiate Athletics UPRAC Budget Hearings February 26, 2008 Mr. Rick Hart Director of Athletics UTC Athletics: Preparing Students for Productive and Meaningful Lives

2. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Presentation Overview • Personal Introductions • The University of Tennessee at Chattanooga • UTC Athletics • The Strategic Planning Process • Strategic Objectives for 2008-2009 • Budget FY07 – FY11 • Key Accomplishments for 2007 • A Pathway to Excellence • Critical Comments UTC Athletics: Preparing Students for Productive and Meaningful Lives

3. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement The University of Tennessee at Chattanooga UTC Athletics: Preparing Students for Productive and Meaningful Lives

4. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement University Mission The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategicpartnerships and communityinvolvement. UTC Athletics: Preparing Students for Productive and Meaningful Lives

5. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement University Strategic Objectives • Partnerships for Students (Teaching & Learning) • Partnerships for Education & Research • Partnerships for Diversity • Enabling Partnerships • To obtain our mission and reach our strategic objectives, we must be focused on the following action steps/areas: • Connect to the Environment • Recruit and Retain Faculty • Resources for Support • Strengthen Graduation Programs • Athletic and Academic Success • Financial Resources UTC Athletics: Preparing Students for Productive and Meaningful Lives

6. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement UTC Athletics UTC Athletics: Preparing Students for Productive and Meaningful Lives

7. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement UTC Department of Athletics 317 Student-Athletes NCAA Division I Southern Conference 17 Sports Programs 62 Full-Time Guardians/Advocates UTC Athletics: Preparing Students for Productive and Meaningful Lives

8. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Mission for UTC Athletics We guide, encourage and support our Student-Athletes in their quest for comprehensiveexcellence – academically, athletically and socially. Above all else, we prepare our Students for productive and meaningful lives. UTC Athletics: Preparing Students for Productive and Meaningful Lives

9. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Core Values for UTC Athletics • Six Core Values guide and govern our actions at all times • They define “what we stand for” and “what we won’t stand for” • Integrity: we can be counted upon to “do the right thing” • Respect: we treat ourselves and others with dignity and respect • Positive Attitude: we expect the best of ourselves and others • Premier Service: we work together to take care of people • Accountability: we are an important part of a great team • Continuous Improvement: we are continually learning UTC Athletics: Preparing Students for Productive and Meaningful Lives

10. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Focus on the Student-Athlete • We pledge to provide lessons to our Student-Athletes in six specific areas: • Academics – importance of a quality education; informed decision-making; earnadegree! • Athletics –competitive spirit; athletic skill sets; benefit of a team • Life Skills – opportunities to serve others; instill a gentle heart; sense of discipline; value of hard work • Personal Development – foster lifelong friendships and healthy lifestyles; perspective;correct inappropriate behavior in a fair and equitable manner • Leadership – the nature of our mission and core values; leadership qualities and experience; expose to mentors • Career Placement – meaningful job; appreciation for the importance of service • As a department of athletics, our role, in fact, our mission, is to assist in the transformation of our Student-Athletes. In the process of participation in UTC Athletics, we prepare our Student-Athletes for productive and meaningful lives: they simply become better people. • We surround our Student-Athletes with individuals who are models for the behaviors we wish for them to adopt. • We develop programs which celebrate Student-Athlete successes. • Above all else, our first concern will always be the safety, health and well-being of • each and every one of our Student-Athletes. UTC Athletics: Preparing Students for Productive and Meaningful Lives

11. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement The Strategic Planning Process UTC Athletics: Preparing Students for Productive and Meaningful Lives

12. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Areas of Concern Entering 2008 • Safety, Health & Well-Being of Student-Athletes • Focus/Priority on Student-Athlete Experience • No Formal Strategic Planning • Absence of Professional Management Systems • Culture of Rules Education & Compliance • Lack of Data-Driven Decisions • Professional Development/Conduct • Administrative & Financial Controls • Facilities Master Planning & Maintenance • Constituent Communications • Performance of Athletics Development UTC Athletics: Preparing Students for Productive and Meaningful Lives

13. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement “To get what we have never had, we must do what we have never done.” - Unknown UTC Athletics: Preparing Students for Productive and Meaningful Lives

14. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement The Formal Strategic Planning Process • The Strategic Plan • Sets the Direction and Allocation of Resources • Aligns with the Mission of the University • Establishes “Comprehensive Excellence” as the UTC Standard • Assesses Risk • Installs Formal Management Systems UTC Athletics: Preparing Students for Productive and Meaningful Lives

15. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Elements of the Strategic Plan • Executive Summary • Overview of the University • Department of Intercollegiate Athletics • The Student-Athlete • Compliance Office • Coaching Staff • Athletics Program Administration • Team Support Services • Facilities • External Operations • Athletics Communications • Business Operations • Financial Affairs • Athletics Development • Management Systems • Special Statements & Materials UTC Athletics: Preparing Students for Productive and Meaningful Lives

16. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Unit Metrics • Mission & Core Values • Organizational Structure • Strategic Learning Plans • Service Array • Policies & Procedures • Brand of the Enterprise • Constituent Communications • Coordination of Calendars • Coordination of Projects & Tasks • Performance Measures UTC Athletics: Preparing Students for Productive and Meaningful Lives

17. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Student Support Services – Unit Overview Position Statement • The office of Student-Athlete Support Services provides an environment that fosters learning and partners with our Student-Athletes to develop their intellectual interests and abilities. • We are guided by the belief that all Students can excel in the classroom by developing a personalized learning plan, incorporating appropriate learning assistance resources, and partnering with our warm and welcoming staff. • Our experience and expertise assists Students to successfully transition from high school thorough graduation from the University of Tennessee at Chattanooga. • Above all else, our most important pursuit is the academic success of our STUDENT-Athletes. Key Initiatives for 2008-2009 • Professional Management of the Unit • Personalized Learning Plans • Coordination with Campus Counterparts (Academic Advisors, Records, etc.) • Orientation Process • Registration/Enrollment • Comprehensive Tracking System • Longitudinal Data • Graduation Rates and GPAs • Exhibit the Highest Level of Student Academic Success UTC Athletics: Preparing Students for Productive and Meaningful Lives

18. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Management & Reporting Systems • The Strategic Plan for UTC Athletics • Manager’s Action Planners (MAP Books) • Executive Communication Planner • Executive’s Operations Book (EOB) • Athletic Program Profiles • Professional Services Delivery System (PSDS) • Consolidated Marketing Planner UTC Athletics: Preparing Students for Productive and Meaningful Lives

19. History/Heritage Program Overview Competitive Performance Competitive Schedule Program Administration Academic Achievement Budget & Finance • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Athletic Program Profiles • Compliance • Development • Equipment & Apparel • Facilities • Recruiting • Community Service • Key Initiatives UTC Athletics: Preparing Students for Productive and Meaningful Lives

20. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Benefits of the Planning Process • Establishes the Formal & Unified Vision • Alignment & Collaboration with University Leadership • Professional Management & Accountability Measures • Introduces a Code of Professional Conduct • Facilitates Inclusion & Diversity • Creates the “Most Effective” Fundraising Tool UTC Athletics: Preparing Students for Productive and Meaningful Lives

21. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Strategic Objectives for 2008-2009 UTC Athletics: Preparing Students for Productive and Meaningful Lives

22. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Enabling Partnerships • IV. L. • Provide an intercollegiate athletics program that exhibits the highest level of student academic success, integrity and competitiveness. • Proposed Benchmarks • Increased GPA and graduation rates by athletes in all sports • Increased # wins and conference titles among all sports • Increased annual attendance at home game venues in all sports by 10% • Increased donor funding for UTC athletic programs • Attainment of a self-supporting athletics division to reduce reliance on institutional budget UTC Athletics: Preparing Students for Productive and Meaningful Lives

23. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Strategic Objectives 2008-09 • The Formal Strategic Planning Process • Assessment, Design, Installation, Management of Strategic Plan for UTC Athletics • Refinement of Vision, Mission and Core Values • Alignment with University Leadership and Strategic Plan • Comprehensive Excellence as UTC Standard • Installation of Professional Management System • Risk Management • Compliance Office – Universal Presence & Access • Sports Medicine • Athletic Program Profiles • Data-Driven Decision Making • Clearly Defined Roles & Responsibilities of the Executive Staff, Unit Managers, Coaches and Program Administrators • Athletic Program Profiles Created for All Sports • Collaborative Relationships with Coaching Staffs UTC Athletics: Preparing Students for Productive and Meaningful Lives

24. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Strategic Objectives 2008-09 (cont.) • Enhancing the Student-Athlete Experience • Academics: Provide Knowledge & Degree Access/Completion • Athletics: Position to Compete for Championships • Life Skills: Teach Skills Vital to Future Success • Personal Development: Develop Quality Relationships & Healthy Lifestyles • Leadership: Expose to Mentors & Build Leadership Qualities • Career Placement: Prepare Meaningful, Productive Citizens • Staff Reviews & Professional Development/Conduct • Strategic Learning Planner • Department-Sponsored Learning • Facilities Master Planning & Maintenance • Existing Facilities • New Facilities UTC Athletics: Preparing Students for Productive and Meaningful Lives

25. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Strategic Objectives 2008-09 (cont.) • Partnerships and Community Outreach • Promotion of UTC Brand • Corporate Partnerships & Community Involvement • Constituent Communications Planning • Emergence of Athletics Development • Financial and Administrative Controls • Fiduciary Responsibility – Balance Budget • Review of Policies and Procedures UTC Athletics: Preparing Students for Productive and Meaningful Lives

26. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY07 – FY11 UTC Athletics: Preparing Students for Productive and Meaningful Lives

27. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Business Operations & Financial Affairs Position Statement • Our Budget is Based Upon Realistic, Conservative, Historical Data (Data-Driven Decision-Making) • Our Business Operations are Professionally Managed • We Adhere to Clearly-Defined Policies & Procedures • We use our Resources Wisely • We are Open & Inclusive with Regards to the Budget Process • Above all else, Our First Priority is the Financial Viability of our Entire Program Key Initiatives for 2008-2009 • Protect & Promote the Health, Safety & Well-Being of our Student-Athletes • Expand & Enhance Resources (Scholarships, Summer/Post-Eligibility Funds, Support Staff, Equipment, Facilities, etc.) Available to Student-Athletes • Minimize “Competitive Funding Gap” in all 17 Sports Programs • Retain & Recruit Quality Coaches/Staff • Invest in our People (Professional Development, Learning, etc.) • Effectively Manage Resources (Balance Budget & Provide Optimal Experience) UTC Athletics: Preparing Students for Productive and Meaningful Lives

28. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Cost of Education • Total Scholarship Costs • 2002-03           $2,111,982 • 2003-04           $2,192,875 • 2004-05           $2,560,655 • 2005-06           $2,791,303 • 2006-07           $2,984,818 • 2007-08*          $3,331,350 • Increase of over $1.2M in six years • *Projected costs for 2007-08 • **Result of increased costs associated with tuition, books, fees, housing and food services • ***NCAA Academic Reform (progress-towards-degree) requires more summer school hours • ****Commitment to graduating student-athletes who have exhausted athletic eligibility • *****Location near GA, AL borders equates to a significant number of out-of-state awards UTC Athletics: Preparing Students for Productive and Meaningful Lives

29. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY08 - Scholarships UTC Athletics: Preparing Students for Productive and Meaningful Lives

30. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Opportunities & Access • Grant-in-Aid Allocations (UTC 2007-08 vs. NCAA Allowable) • Men’s Basketball 12 of 13 total • Women’s Basketball 13 of 15 total • Football 54.05 of 63 total • Men’s Golf 4.29 of 4.5 total • Women’s Golf 2.64 of 6 total • Women’s Soccer 4.41 of 14 total • Softball 10.79 of 12 total • Men’s Tennis 3.99 of 4.5 total • Women’s Tennis 5 of 8 total • Men’s XCountry/Track 5.35 of 12.6 total • Women’s XCountry/Track 10.48 of 18 total • Volleyball 12 of 12 total • Wrestling 6.41 of 9.9 total UTC Athletics: Preparing Students for Productive and Meaningful Lives

31. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Facilities • Master Planning & Maintenance • Existing Facilities • New Facilities • Learn, Work, Train, Practice, Compete, Serve, Engage, Showcase UTC Athletics: Preparing Students for Productive and Meaningful Lives

32. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement The Emergence of Athletics Development UTC Athletics: Preparing Students for Productive and Meaningful Lives

33. FY08 Budget Institutional/State (E&G) Funds $3,955,698* Student Fees $1,900,000 Scholarships ($3,166,071) Salaries & Wages ($2,820,841) Surplus/Deficit ($131,214) FY08 Projected Expenditures Over Budget ($550,511**) AD Surplus Revenues Realized $201,432*** Surplus/Deficit ($349,080) Restricted Funds Offset $350,000**** FY07 Budget Institutional/State (E&G) Funds $3,593,928 Student Fees $1,877,000 Scholarships ($2,979,312) Salaries & Wages ($2,570,644) Surplus/Deficit ($79,028) FY07 Actuals Expenditures Over Budget ($370,613) AD Revenues Unrealized ($141,972) Surplus/Deficit ($512,584) Restricted Funds Offset $512,584 • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY08 – Revenues vs. Expenditures *Increase in institutional support covers tuition increases and university-issued salary enhancements **Approximately $150,000 in overages can be attributed to scholarships and approximately $100,000 to marketing ***AD-Generated revenues increased significantly (ticket sales, guarantees, sponsorships, etc.) ****Less restricted funds should be needed to offset operational needs in FY08 UTC Athletics: Preparing Students for Productive and Meaningful Lives

34. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY09-FY11 Funding Request from Institution (FY09 – FY11) • Support for Academic Reform (40/60/80 Rule, APR) = $150,000 (GIA Summer School) • Mission: Excellence in Teaching • Value: Preparing for the Future • Value: Education and Engagement • Value: Positive Institutional Environment • Initiative: Partnerships for Students (Teaching and Learning) – Sense of Purpose; Richer Connections • Initiative: Partnerships for Education and Research – Excellence in the Arts • Initiative: Partnerships for Diversity – Recruit and Retain • Initiative: Enabling Partnerships – Numerous • Action Step: Athletic and Academic Success UTC Athletics: Preparing Students for Productive and Meaningful Lives

35. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY09-FY11 (Cont.) Funding Request from Institution (FY09 – FY11, Cont.) • Support for Degree Completion (Graduation Rates, APR) = $150,000 (GIA Post-Eligibility) • Mission: Excellence in Teaching • Value: Preparing for the Future • Value: Education and Engagement • Value: Positive Institutional Environment • Initiative: Partnerships for Students (Teaching and Learning) – Sense of Purpose; Institutional Support • Initiative: Partnerships for Education and Research – Excellence in the Arts • Initiative: Partnerships for Diversity – Recruit and Retain • Initiative: Enabling Partnerships – Numerous • Action Step: Athletic and Academic Success UTC Athletics: Preparing Students for Productive and Meaningful Lives

36. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY09-FY11 (Cont.) Funding Request from Institution (FY09 – FY11, Cont.) • Support for Scholarship Competitiveness (Graduation Rates, APR) = $350,000 (GIA Increases) • Mission: Excellence in Teaching • Value: Preparing for the Future • Value: Education and Engagement • Value: Positive Institutional Environment • Initiative: Partnerships for Students (Teaching and Learning) – Numerous • Initiative: Partnerships for Education and Research – Excellence in the Arts • Initiative: Partnerships for Diversity – Recruit and Retain • Initiative: Enabling Partnerships – Numerous • Action Step: Athletic and Academic Success UTC Athletics: Preparing Students for Productive and Meaningful Lives

37. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY09-FY11 (Cont.) Funding Request from Institution (FY09 – FY11, Cont.) • Support for Life Skills Program (Retention, Career Placement, APR) = $175,000 (Staff/Programming) • Mission: Excellence in Teaching and Service • Value: Preparing for the Future • Value: Education and Engagement • Value: Positive Institutional Environment • Initiative: Partnerships for Students (Teaching and Learning) – Numerous • Initiative: Partnerships for Education and Research – Excellence in the Arts • Initiative: Partnerships for Diversity – Numerous • Initiative: Enabling Partnerships – Numerous • Action Step: Athletic and Academic Success UTC Athletics: Preparing Students for Productive and Meaningful Lives

38. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Budget FY09-FY11 (Cont.) Funding Request from Institution (FY09 – FY11, Cont.) • Support for Overall Academic Success (GPA, Grad. Rates, APR) = $175,000 (Support/Equipment) • Mission: Excellence in Teaching and Service • Value: Preparing for the Future • Value: Education and Engagement • Value: Positive Institutional Environment • Initiative: Partnerships for Students (Teaching and Learning) – Numerous • Initiative: Partnerships for Education and Research – Numerous • Initiative: Partnerships for Diversity – Numerous • Initiative: Enabling Partnerships – Numerous • Action Step: Athletic and Academic Success Total Funding Request FY09 – FY011 = $1,000,000 (Average $333,333/Year; 7.3% of FY09 Avail. Operating Funds) UTC Athletics: Preparing Students for Productive and Meaningful Lives

39. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Comprehensive Excellence: the UTC Standard Fulfillment of Request Allows Athletics Department to Progress Towards Achievement of Action Step IV. L.: Provide an Intercollegiate Athletics Program that Exhibits Highest Level of Student Academic Success, Integrity and Competitiveness. • Supports the Linked System, University and Department Objectives • Aligns with the University and Department Mission and Core Values • Creates Access/Opportunities to Pursue a Quality Education • Facilitates Diversity and Inclusion • Supports Students Through Graduation • Promotes and Protects the Safety and Well-Being of our Students • Equips Students with Knowledge and Skills Necessary for Career Placement • Places us in an “Optimal” Fundraising Mode – Donations Will “Move us Forward” • Allows Additional, Athletics Department-Generated Revenues to Be Directed Towards Other University-Identified Initiatives (Increase Wins and Conference Titles in All Sports, Attendance and Donor Funding and Reduce Reliance on Institutional Budget) UTC Athletics: Preparing Students for Productive and Meaningful Lives

40. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Accomplishments in 2007 UTC Athletics: Preparing Students for Productive and Meaningful Lives

41. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Key Accomplishments in 2007 University Relations • Commitment to support the educational mission of the University • Emphasis on building partnerships and integrating with other campus units Department of Intercollegiate Athletics • Initiated the formal Strategic Planning process for UTC Athletics • Formal assessment and review of Organization The Student-Athlete • Focus on the Student-Athlete: 317 All-Staff Meeting – 62 guardians protecting well-being • Reestablished the Student-Athlete Advisory Council (SAAC) • Educational programming and mentoring – General B.B. Bell • Opportunities to contribute to the community and serve those less fortunate • Student-Athlete graduation rate in excess of general student population • Expansion of Academic Support Services staff and enhanced resources (computers, wireless access, etc.) • 116 Student-Athletes Named to Fall Honor Roll/Dean’s (21 Posted 4.0s) • Cumulative GPA = 2.686 (6 Teams Earned 3.0 or Higher Team GPAs) • Significant improvement in APR scores Compliance Office • Addition of Marquita Turner to Compliance Office • Establishment of a “Compliance Mindset” UTC Athletics: Preparing Students for Productive and Meaningful Lives

42. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Key Accomplishments in 2007 (cont.) Coaching Staff • Three SoCon “Coach-of-the-Year” Awards: Gautier (WXC), Bono (WRES), Guhne (MGO) • Revamped evaluation instrument to more clearly define roles and facilitate dialogue Athletics Program Administration • Five SoCon Team Championships: Women’s XC, Women’s Basketball, Wrestling, Men’s Golf, Softball • Five SoCon “Athlete-of-the-Year” Awards: Lanni Marchant, Women’s XC; Alex Anderson, Women’s Basketball; Matt Keller, Wrestling; Anastasia Zhukova, Women’s Tennis; Jonathan Hodge, Men’s Golf • SoCon “Female Athlete-of-the-Year” Award: Lanni Merchant, Women’s Cross Country • Two SoCon “Freshman-of-the-Year” Awards: Derek Rende, Men’s Golf; Brooke Loudermilk, Softball • Began competition in Women’s Golf Team Support Services • Examined sports medicine relationships and infrastructure to provide enhance services Facilities • Broke Ground on the Brenda Lawson Student-Athlete Success Center (Chattem Basketball Practice Facility & Wolford Family Strength and Conditioning Facility) • Developed an RFP for a Facilities Master Plan for McKenzie Arena • Explored Facility Expansions to Include CC/Track & Field, Soccer and Men’s/Women’s Golf UTC Athletics: Preparing Students for Productive and Meaningful Lives

43. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Key Accomplishments in 2007 (cont.) External Operations • Adopted a service-oriented approach for all event staff • Improved in-game coordination among band, spirit squads, PA Announcer, etc. • Refined the UTC Brand: new primary mark, eliminated existing fragmentation and abided by traditional color scheme; introduced “Blue/Gold Fridays” to encourage “school spirit” • Strengthened constituent relationships by being visible and accessible and listening/responding to the needs and desires of others; greater effort to place value where our stakeholders can find it • Formed a “marketing task force” and developed written plans aimed at increasing attendance and ticket sales, enhancing event atmosphere, and improving the overall awareness and visibility of UTC Athletics • Conducted formal customer satisfaction surveys with students and ticket holders • Created an official student spirit organization, Mocs Maniacs, to encourage student participation • Engaged new partners leading to increased revenues and mutually beneficial relationships • Appropriately celebrated student successes • Successfully hosted a record crowd for the UT men’s basketball game Athletics Communications • Worked closely with the media in an effort to improve relationships and communications; invited local media to attend “information session” with the AD • Partnered with Jump TV to provide a more robust array of online services including: live and archived audio and video streaming, live stats, online auctions, e-commerce, and other state-of-the-art technology UTC Athletics: Preparing Students for Productive and Meaningful Lives

44. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Key Accomplishments in 2007 (cont.) Business Operations & Financial Affairs • Modified the budget process by using realistic estimates based upon historical data and performance • Created a new position within Athletics dedicated to technology and information systems • Made the online ticketing process more “user-friendly”; developed a variety of ticket prices and packages to appeal to a broad audience • Balanced the budget for UTC Athletics Athletics Development • Developed a “wish list” for each sport program • Initiated changes in organizational structure and approach • Secured major gifts in support of various sports programs • Collaborated with University Advancement on several planned giving and endowment initiatives • Identified a need for change in the positioning of the Blue & Gold Club Professional Management Systems • Developed framework for Manager’s Action Planners; standardized reporting and accountability measures for all units UTC Athletics: Preparing Students for Productive and Meaningful Lives

45. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement A Pathway to Excellence UTC Athletics: Preparing Students for Productive and Meaningful Lives

46. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Strategic Partnerships “We view partnerships as the mutually beneficial exchange of ideas, resources and services to reach shared goals.” - UTC Strategic Plan UTC Athletics: Preparing Students for Productive and Meaningful Lives

47. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Campus Partnerships • Chancellor’s Executive Team • University Advancement • Records Office – Institutional Control • Students • Faculty • Departments – Academic Instructors • Health & Human Performance • GATP • Internships • Research Initiatives • Metabolic Syndrome (Sports Medicine, HHP, Student Health) • NCAA Injury-Tracking Software Development (Sports Medicine, Engineering) • Student Development • McKenzie Arena Staff • Barbara Medley • University Housing • University Bookstore • Aramark & Concessions • Orientation • Camps/Clinics UTC Athletics: Preparing Students for Productive and Meaningful Lives

48. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Community Involvement • Memorial Hospital • Corporate Sponsors • Non-Profit Agencies • Auctions • Awareness and Support • Local Schools • Reading Programs • Mentoring • Access to Campus and Events • Middle School Night • Community Members • Blue & Gold Club • Special Events • Local Government/Agencies • City and County Officials • Chamber of Commerce • Sports and Events Committee • Media Affiliates • FCA • Porky’s Open Scholarship Golf Tournament UTC Athletics: Preparing Students for Productive and Meaningful Lives

49. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Visibility & Exposure • Coaches/Athletes Compete on National Stage • Television/Radio • Newsprint • Civic Organizations • Economic Impact • Goodwill • Sense of Community • Student Recruitment • Camps • Events • Halftime Acts • Concession Sales • Championship Events • NCAA Division I Football Championship Game • 2007 SoCon Volleyball Championships • 2008 SoCon Wrestling Championships • 2008 NCAA Division I Men’s Golf Regional • 2009 SoCon Basketball Championships • 2009 NCAA Division I Women’s Basketball 1st & 2nd Rounds • 2009 SoCon Softball Championships • 2010 NCAA Division I Men’s Golf National Championships • 2010 SoCon Basketball Championships UTC Athletics: Preparing Students for Productive and Meaningful Lives

50. • Integrity • Respect • Positive Attitude • Premier Service • Accountability • Continuous Improvement Critical Comments UTC Athletics: Preparing Students for Productive and Meaningful Lives