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School Study Council of Ohio’s Survey

School Study Council of Ohio’s Survey. Survey of absentee voters Conducted in June 2011. October 11, 2011 Presentation to Board of Education. Purpose of survey: To better understand the mindset and perceptions of absentee voters. Methodology: On-line or Return Mail Survey.

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School Study Council of Ohio’s Survey

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  1. School Study Council of Ohio’s Survey Survey of absentee voters Conducted in June 2011 October 11, 2011 Presentation to Board of Education

  2. Purpose of survey: To better understand the mindset and perceptions of absentee voters. • Methodology: On-line or Return Mail Survey

  3. Sample Size required for statistical validity: • Population Size: 6,000 Absentee voters in May 2011 • Target Confidence Level: 95% Target Error Level: 4% • Estimated Needed Number of Mailings: 2, 730 • Estimated Rate of Return 20% • Estimated Number of Respondents: 546 respondents • Actual Number of Respondents: 779 • BBH response Rate: 28.5% • BBH Error level at 95% : 3.3% • BBH Response Rate better than average

  4. Who are our absentee voters? • 60% Female 40% Male • 65.3%: 51 years of age or over • 31.2% 4-Year College Degree • 22.5% Master’s Degree • 27.7% never had a child attend BBH schools • 64.3% currently or previously had a child attend BBHCSD

  5. Common Themes: • Additional and more simplistic information about finances (charts, graphs, etc.) • List of specific reductions in staff (FTEs), services and programs • Explain compensation package • Define work load and responsibilities of teachers and administrators • Funding sources: local revenue, state revenue, grants, donations/gifts and levy committee

  6. Current Sources of Information: • Community Magazines and Newspapers 69.2% • The School Reporter, district’s newsletter 68.8% • Word of Mouth 43.4% • BBHCSD Website 32.6%

  7. Comparison to 2007 & 2010 Data • District’s Reputation of Excellence is Important • Recognition of relationship between schools’ reputation and property values • Interest/concern about how money is spent • Sources of information similar (2010) • Belief that students are prepared for future

  8. Respondents’ Unanswered Questions • Who pays for what: local taxes, state funding, grants, private donations (PSO, Boosters, etc.) • High school busing status and rationale • Comparison of FTE’s prior to reductions vs. now • Number and area of administrative responsibilities • List of classes, programs and services cut

  9. Respondents’ Unanswered Questions • Compensation for teachers and administrators; Step grid for teachers • Description of teacher work completed outside of school day • Operation and financial support of levy campaigns • Published untrue or misleading statements permitted to go unanswered • Strategic direction of district

  10. Action Required Based on the Superintendent’s Communications Work Plan and the recommendations of the Communications Advisory Committee: • Increase avenues of communication, i.e. Facebook and Twitter • Increase personal contacts, i.e. Monthly Superintendent Coffees

  11. Action Required • Implement style guide • Generate monthly electronic newsletter • Continue to produce monthly communication theme videos

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