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Tara Haughton/ Rosso Solini. Tara Haughton. 16 year old Tara Haughton is the Designer & CEO of the Rosso Solini brand, this product is as a result of the school TY Enterprise project. Tara has 5 brothers and is now a 5 th year student in Cross & Passion Collage Kilcullen Co Kildare

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Tara haughton rosso solini

Tara Haughton/RossoSolini


Tara haughton
Tara Haughton

  • 16 year old Tara Haughton is the Designer & CEO of the RossoSolini brand, this product is as a result of the school TY Enterprise project.

  • Tara has 5 brothers and is now a 5th year student in Cross & Passion Collage Kilcullen Co Kildare

  • The story of Tara’s success is now widely used in school’s & Collages as part of the business curriculum programme



Rosso solini fyi
Rosso Solini FYI

  • RossoSolini Secret Soles are the first product within the range and have been in production since Sept 2010.

  • RossoSolini is a loose translation from Italian to English for red sole

  • RossoSolini is a reg trade mark

  • Total sales of over 100000 units

  • Multi award winning product

  • Export sales to over 23 countries

  • New products in development

  • Made in Ireland

  • 100% recyclable


Awards
Awards

  • Tara is the winner of the 2011 Kildare enterprise award

  • Overall Winner 2011 Enterprise Award

  • Leinster Winner Ulster Bank Business Achievers award 2012

  • Ulster Bank Business Award all Ireland Judges Achievement Award

  • The Sean Lamass Enterprise Award presented by Enda Kenny 2012


Rosso solini associates
RossoSolini Associates

  • Tara & RossoSolini are the face of the 2012 Ulster Bank Enterprise Awards

  • The 3M Logo is now an agreed feature on all RossoSolini products worldwide (3M are in the top ten manufacturing companies worldwide)

  • RossoSolini has received funding from the Kildare County Enterprise Board


Product single sole ss
Product “Single sole” (SS)

  • The single sole is designed as a refill for people that have used the product or for people that want to try the product

  • The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions and Polly bag with euro hook

  • The product has been designed to hang on a euro hook or to be displayed near the checkout

  • The single sole is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales

  • Available in the full Rosso Solini design & colour range

  • Local language designs available on request

  • Sold in single colour/ design packs of 12 units



Product single sole with knife sk
Product “Single sole with knife” (SK)

  • The single sole with knife is designed for people that want to try the product we see this product as an impulse purchase

  • The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions, cleaning wipe and safety trimmer

  • The product has been designed to hang on a euro hook or to be displayed near the checkout

  • This product is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales

  • Available in the full RossoSolini design & colour range

  • Local language designs available on request

  • Sold in single colour/ design packs of 25 units on special request we can mix the colours of the 25 units



Product multi pack 3 pairs pp
Product “Multi pack 3 pairs” (PP)

  • The multi pack contains 3 pairs of soles and is the .biggest seller within the range, we see this product as an impulse purchase and also as a gift purchase

  • The contents include 3pairs of soles, a cleaning wipe and a safety trimmer

  • The product has been designed as a high end product and we feel this shows in the packaging and the design of this product

  • We have taken great care with the design of this product as it fits into a standard letterbox or mailbox allowing the product to be delivered even if the customer is not home

  • Available in the full RossoSolini design & colour range

  • Local language designs available on request

  • Sold in single colour/ design packs of 20 units on special request we can mix the colours of the 20 units within the carton and also within the pack


Rosso solini 3 pack pp
RossoSolini 3 pack (PP)


Rosso solini 3 pack pp1
RossoSolini 3 pack (PP)



Rosso solini 3 pack pp auz
RossoSolini 3 pack (PP) Auz


Glitzsolini glitter sole
Glitzsolini Glitter Sole

  • Unique New Product bringing the 3Dimensional effect of glitter to your sole for the first time as a DIY Kit

  • Very easy to use no messy glue, as we use a new class 1 Medical tape to stick to your shoe..

  • In 6 exciting colours, and comes in kit form with all the required tools needed.



New product shoe tattoo
New Product (Shoe Tattoo)

  • Contents;

  • Two tattoo designs to choose from

  • Three pair s of shoe tattoos

  • A; Left and right long Tattoo for the outside of the shoe

  • B; Two heel tattoos

  • C; Two toe tattoos

  • One Set of instructions printed to the reverse of the outer pack

  • Polly bag with built in Euro hook

  • Active bar code

  • Can be branded with your contact details, logo etc



USP

  • Corporate look for the product range

  • Funky Female, Fashion

  • Birthday gift, Holiday gift,

  • Mix and match to an outfit or event etc

  • Recycle your fashion pieces

  • Internet sales

  • High street retail the list goes on


Customer profile
Customer Profile

  • The customer profile is as diverse as the product and is broken down as follows

  • 25 to 35 = 33%

  • 18 to 24 = 24%

  • 35 to 45 = 18%

  • Men account for 10%



Social media
Social Media

  • Website www.rossosolinishop.com

  • New website under development for release end May 2012

  • FacebookRossosolini & Twitter

  • Coco Perez, Huffington Press

  • Elle NL and Vogue NL

  • Style News, Shoe TV

  • RTE,TV3


POS

  • POS Counter stand

  • 1 Branded Clip Strip

  • 2 Counter stand

  • 3 handouts and posters

  • Custom POS by consent


Why get involved
Why get involved?

  • Unique product and story

  • Short product turnaround time

  • White label and custom designs

  • Exciting new products in development

  • Global potential

  • Impulse purchase

  • Great profitability

  • Local market affiliate programme available

  • Sign up for your local market before someone else does!


Logistic partner
Logistic Partner

  • Moran Freight Services are the logistic partners for RossoSolini and are based in south county Dublin

  • Vincent Moran is the MD and has proved to be a true professional in responding to the varied needs that RossoSolini has had over the last year.

  • FYI MFS are the logistic partners for LG Electronics, Samsung and Honda to name but a few!


Final word from tara
Final word from Tara

  • The Future is bright for RossoSolini and now is the time to look at your market and join in

  • Many thanks for your time and we hope you enjoyed the story so Far....

  • A Pair of Shoes can change your life “Just Ask Cinderella TARA…xxxx”

  • We will now have some questions....


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