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Social Media : Blessing or Curse? Using it in your role…and for the future

Social Media : Blessing or Curse? Using it in your role…and for the future. Julian Bancroft-Martin Senior Project Manager: Corporate Policies University of Worcester. Potential benefits of using social media . Reach a wide audience Quick and efficient (little long-term effort needed)

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Social Media : Blessing or Curse? Using it in your role…and for the future

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  1. Social Media: Blessing or Curse?Using it in your role…and for the future Julian Bancroft-Martin Senior Project Manager: Corporate Policies University of Worcester

  2. Potential benefits of using social media • Reach a wide audience • Quick and efficient (little long-term effort needed) • Cheap, only costs are time • Taps into lifestyle (increasingly for older people too!) without need for them to sign up to anything else • Can help to build rapport with select groups • Open lines of communication • Increasingly the way the world works! • Enhances employability skills – Web 3.0, etc.

  3. The Research One study, of around 300 UK ‘hiring managers’ showed that around 50% routinely use online information at some point in the selection process 41% of hiring managers studied had rejected people based on what they found online About 30% of applicants took no steps to manage online reputation Cross-Tab Marketing Services. (2010). Online reputation in a connected world.

  4. The Research 2 Increasingly the case that ‘online presence’ is considered (officially or otherwise) No online presence seems to be a deterrent to those employers Privacy settings seem to suggest ‘conscientiousness’ or ‘integrity’ – very much valued by employers ‘‘Social networking is a great way to make connections with potential job opportunities and promote your personal brand across the Internet. Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications” Rust (Discriminant Validity of the Big Five) Hurtz, Personality and Job Performance: The Big Five Revisited Quote from Vice President of HR at CareerBuilder.com, Rosemary Haefner

  5. Personal, Professional, PublicWhat do we discuss with whom?

  6. Practical uses for StARs– and some decisions • Eg. Set up a Facebook group for the course • One group per year or one for whole course? • Invite the staff? • All StARs moderate or find a lead? • Coordinate prior to CMCs in particular? • Set some rules/guidelines?

  7. Practical uses for StARs (2) • What other Social Media could you use? • Opportunities/benefits? • What about Blackboard? • Twitter? • YouTube? • Blogs? • LinkedIn – for you especially?!

  8. Some scenarios… Hypothetical questions, based on real-life scenarios: • What is harmless, what is potentially harmful? • Who is the audience? Who is the potential audience? • Does it matter (in each case)?

  9. Social Media: 1a(Fair Warning?) On your StAR Facebook page: “Who else thinks Dr Sleazebag is a real perve??! Some people are telling me he’s always touching them as he walks round the room. Don’t get caught alone in the lecture theatre with him!!”

  10. To post or not to post? • Safe to post • Not safe to post • Not sure…!

  11. Fair comment (1b)

  12. Social Media: 2(Venting…) On your StAR Facebook page: “The University of Worcester is really c**p! Seriously, don’t even think about coming here!!”

  13. To post or not to post? • Safe to post • Not safe to post • Not sure…!

  14. Freedom of Expression European Convention of Human Rights Article 10 – Freedom of expression Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority... Similarly rights to a private life and certain levels of privacy. BUT These are ‘qualified’ rights – they must be balanced against the reasonable needs of an organisation or business.

  15. Other contexts • Libel laws • Student Code of Conduct • (Staff Disciplinary procedures) • Bullying & Harassment • ICT Regulations • Professional Codes of Conduct • Others– perceptions of you, your role, your influence?

  16. What tomorrow brings… 17 yr old Paris Brown: Youth Crime Commissioner £15k/yr role – first in country ‘I really wanna make a batch of hash brownies.’ ‘Been drinking since half 1 and riding baby walkers down the hall at work oh my god i have the best job ever haha!!’ ‘******* hell why are the people from Direct Pizza so difficult to talk too!! IT IS CALLED ENGLISH. LEARN IT.’ ‘Everyone on Made In Chelsea looks like a ******* fag.’ Tweets were made between the ages of 14 and 16…

  17. What tomorrow brings (2) Resigned role 2 days after press revealed tweets: 'I am not homophobic, racist or violent and am against the taking of drugs.’ ‘If I'm guilty of anything, it's showing off and wildly exaggerating on Twitter and I am very ashamed of myself.'

  18. What tomorrow brings…a different world Mrs Barnes [Kent Police Commissioner] said that the teenager's Twitter account had not been vetted when they offered her the job. 'We went through a perfectly normal recruitment process and we had her vetted by the force,' she told BBC News. 'Nobody normally looks through anybody's Twitter feed - perhaps that's a lesson for the future. We are living in a different world now.’

  19. Social Media: 3a(More venting…) On your personal Facebook, after a tough meeting with staff: “These people are ******* thick! Shouldn’t even be working in Tesco, let alone a Uni!!!”

  20. To post or not to post? • Safe to post • Not safe to post • Not sure…!

  21. Social Media: 3b Complaints were received after the 27 year old teacher posted ‘offensive material’ on Facebook after a parents’ evening: “these parents are f*****g retarded - that was the most f*****g horrendous evening of my life.” She was banned from classrooms for at least five years after a disciplinary panel found her guilty of ‘unacceptable professional conduct’ at Saddleworth School in Oldham, Lancashire. They said she ‘singularly failed to act as a role model’ and had not stuck to ‘professional boundaries’. Source: Metro (22 Jan 2013)

  22. Just kidding!! A friend sends you a great joke online, which you quickly retweet to your followers: Where are all the Phillipine Typhoon jokes? I was expecting a flood of them by now….

  23. To post or not to post? • Safe to post • Not safe to post • Not sure…!

  24. Just kidding (2) A students' union has launched an investigation after an official was suspended for tweeting a "repugnant" comment about missing girl April Jones. Joey Guy was suspended from his post as education officer at the University of Central Lancashire's Students' Union after posting the ‘joke’ comment on his personal Twitter account, which has since been closed. The Students’ Union found Mr Guy's comments "totally reprehensible and we do not support them professionally or personally". Source: BBC website: 17th Oct 2012

  25. Professionalism…? A students' union has launched an investigation after an official was suspended for tweeting a "repugnant" comment about missing girl April Jones. Joey Guy was suspended from his post as education officer at the University of Central Lancashire's Students' Union after posting the comment on his personal Twitter account, which has since been closed. The Students’ Union found Mr Guy's comments "totally reprehensible and we do not support them professionally or personally". Source: BBC website: 17th Oct 2012

  26. Professional image/reputation

  27. Personal or Public On your personal Facebook page after a good night out!

  28. Some things to consider for your use of social media • Good/positive use of social media is good for the CV/future • Context is everything…consider your (widest) audience • Where’s the ‘sarcastic/dry humour’ emoticon when you need it?! • You might not always be able to stay in control • The Internet is permanent – and global! • Think about the future… • Would you put this on a notice-board in the street? • Would you say this to students, colleagues, partners, your manager, the VC? • No need for risk-avoidance…just risk management!

  29. Tips for professional use • Think ‘personal’ or ‘professional’ (consider setting up different sites for each) • What is the right medium to use? • Facebook? Twitter? Blogs? Blackboard? Something else? Nothing? • Set an aim for your page, feed, blog, etc. • Set some rules – make them clear and accessible • Regularly moderate • Consider who is invited to join and how • Manage privacy settings as appropriate • Avoid talking to ‘colleagues’ through anything other than official work media

  30. Useful references University’s Social Media Policy Using Social Media: Tutorials for beginners to advanced in a range of media http://www.socialbrite.org/sharing-center/tutorials/ Social Media Toolkit (Robert Gordon University) http://www.rgu.ac.uk/staff/social-media-toolkit Social Media and the Nursing Profession (NZ pub) http://www.waikatodhb.govt.nz/file/fileid/44014 Professional Guidance on use of Social Media for Teachers (Scotland) http://www.gtcs.org.uk/web/FILES/teacher-regulation/professional-guidance-ecomms-social-media.pdf Using Social Media in Schools – hints and tips http://www.guardian.co.uk/teacher-network/2012/jul/26/social-media-teacher-guide

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