Health Psychology

1. Health Psychology Lecture 2 Theory and Research

2. Lecture 2 - Outline • Part 1 • Theory and Research • Part 2 • Placebo Effects • Part 3 • Assignment #1

3. Theory • Example: Heart disease is due to excess levels of cholesterol • Provide a framework for simplifying and describing data in a meaningful way • A set of related assumptions from which, by logical deductive reasoning, testable hypotheses can be drawn • Theories are judged in terms of their usefulness • Clearly stated? • Bring together known facts? • Enable us to make predictions?

4. Theories are useful! Shelly Taylor (1990). American Psychologist, 45, 40-50. “As a field, health psychology has made substantial contributions to the understanding of healthy behaviors and to the comprehension of the myriad factors that undermine health and often lead to illness. Much of the strongest work has involved providing theoretical and conceptual frameworks that elucidate the (non)practice of health behaviors, the role of stress in affecting illness and illness behavior … these theoretical conceptualizations constitute major contributions inasmuch as they are often lacking in traditional medicine and medical practice. For example, it is difficult for physicians to understand why 93% of patients fail to adhere to certain aspects of their treatment regimens; social psychological models not only make sense of these data but suggest ways of ameliorating them.”

5. Health Belief Model • Cognitive-behavioral model (cognitive influence on behav.) • Readiness to seek preventative health care is shaped by 4 core beliefs… • Perception of SUSCEPTIBILITY to disease (perceived personal vulnerability) • Perceived SEVERITY of disease • Perceived BENEFITS of action • Perceived COSTS of action (Rosenstock, 1966)

6. Health Belief Model • Readiness to Take Action = Perceived Threat • Readiness to Change Behavior = Perceived Benefit of Taking Action (Threat Reduction) • Cost-Benefit Analysis Perceived Threat Perceived Benefit Likelihood of Acting + =

7. Health Belief Model - Evaluation • No place for emotions (fear, denial) • Assumes people make rational choices • Best predictor of actual behavior = barriers to health practices • Overall shows moderate predictive power • Works moderately well for dental visits, safe sex, etc… Perceived Threat Perceived Benefit Likelihood of Acting + = Cues to Action (internal/external)

8. Health Belief Model

9. Theory of Reasoned Action • Azjen and Fishbein (1980) • Cognitive-behavioral model (cognitive influence on behav.) • Behavioral INTENTION is the best predictor of behavior (!) + = Attitudes Subjective Norms INTENTION BEHAVIOR

10. Theory of Planned Behavior • Azjen (1985) • Cognitive-behavioral model (cognitive influence on behav.) • Behavioral INTENTION is the best predictor of behavior (!) + = Attitudes Subjective Norms INTENTION Behavioral Control BEHAVIOR

11. Theory of Planned Behavior

12. Summary - Cognitive Approaches • Cognitive approaches are good at predicting behavior requiring conscious decisions (e.g., going to dentist), but not good when when behavior becomes habitual (e.g., substance abuse).

13. Learning Theory Approaches • Focus on situations and rewards, not cognitions • Health behavior = habits controlled by cues • not necessarily under conscious control • Broad-spectrum or multimodal approaches : Reward (R) Situation (SD) BEHAVIOR (B)

14. Research in Health Psychology “the ideal health psychologist is a competent and highly trained individual equipped to intervene at both the individual and community levels, and who is able to conduct high quality research” (Richards, 1992)

15. Research • Body of scientific evidence • Largely free of self-serving bias • “evolutionary rather than revolutionary” • typically takes time and develops gradually • Research in response to theory (tentative explanation)

17. Research in Health Psychology • “Health” involves many variables - hard to research • Numerous misleading claims (e.g., carcinogenic personality ) • But research does not have to be perfect to be useful! • Types of research design… • Experiment • Ex post facto design (quasi experimental) • Single-subject • Correlational • Retrospective • Prospective (longitudinal) • Epidemiology

18. Experiment (controlled clinical trial) • Manipulate independent variable and measure dependent variable • Able to determine causality • Characteristics of a good experiment… • . • . • . • . • .

19. Quasi -Experiment (ex post facto) • Not always able to manipulate the independent variable • Ethical and practical reasons • Not able to determine causality • Groups self-select (no random assignment or manipulation) • Observe dependent variable • Able to identify “risk factors”

20. Correlational Designs • Observe two (or more) variables • Data analysis • Simple correlations (2 variables), • Path analysis/structural equation modeling (multiple variables) • Not able to determine causality • Able to identify “risk factors” • Correlational studies are often misunderstood

22. Prospective Studies • Begin with whole population and observe over time • Initially healthy • Cross lagged correlations • Problems… • Expensive • Time consuming • Attrition rates

23. Epidemiology • Scientific discipline that considers the various factors determining the frequency, distribution, and cause of a disease or disorder • Risk Factor = any characteristic or condition which occurs with greater frequency in people with a disease than people without. • Morbidity = disease • Incidence = number of new cases in a specified time interval • Prevalence = total # of cases in a specified time interval • Mortality = death • # of deaths to a known cause • (premature death = death before age 75)

24. Treatments and Interventions 3 elements of a treatment/intervention: 1) Assumptions / Goals (Theory!) 2) Techniques (Theory-driven) 3) Treatment Evaluation… a) Outcome - is the person better? b) Process - why is the person better?

25. 3) Treatment Evaluation… Experiment (controlled clinical trial) • Manipulate independent variable and measure dependent variable • Able to determine causality • Characteristics of a good experiment… • Random sampling • Random assignment • Valid manipulation of independent variable • Valid and reliable measurement of dependent variable • Control extraneous variables • Placebo effect

26. Placebo Active treatment = substance or procedure that is explicitly directed at the symptoms of the condition in question. Placebo = substance or procedure that does not specifically target the condition being treated

27. Placebo Effect Provide about 35% of improvement for a variety of conditions. • Physical conditions - headaches, warts, etc • Psychological conditions - pain, depression, etc Example - Depression Cognitive-Behaviour…...…………. 65-70% Antidepressant medication………. 65% Placebo drug……………………… 30%

28. Why the placebo affects… Expectancies • Anticipation of the emotional and physiological response Non-Specific Factors • Features, or incidental elements, common to all therapeutic interventions • Eg - doctor-patient relationship, hope, suggestion, expectancies Demand Characteristics Classical Conditioning

29. Can a placebo have a negative effect?

30. Can a placebo have a negative effect? • Nocebo effect - the flipside of the placebo effect • case study … “she’s a TC!” • Inert pills can produce negative side effects • experiment … reactions to a “poisonous” plant

31. Placebo effect • limitations of the placebo effect • ethical considerations • implications for research

32. Implications for Research Double-blind trials (Sarafino, p. 26) • Diagnosis • Intervention Independent variable • Assess on relevant dependent variables • Follow-up (long-term gains) Experimental group (active drug) Placebo group (inert drug) Control group (no pills)

33. Implications for Research Results … if the drug is effective! Illness Experimental group (active drug) Placebo group (inert drug) Control group (no pills)

34. Tutorial Assignment #1 • Practice exercise • Effect of herbal extracts on health

35. Empirical Evidence Hoodia Weight-Loss Pill • A few years ago South African scientists discovered the plant contained a previously unknown molecule, which has since been christened P 57. • You can find pills containing Hoodia extract advertised on the Internet. • Would you give this pill to patients who want to lose weight? Educated doctors need to know: • . • .

36. Practice Exercise - Modern Juice … add a supplement to boost your health! • Vitamin C (with potent antiviral and antibacterial properties, vitamin C plays a vital role in strengthening the immune system, especially with regard to preventing and treating the common cold) • Echinacea (organic herbal extract, mobilizes the immune system response to bacterial invaders by increasing the production of white blood cells) • Royal Jelly (the sole food of the queen bee, this premium quality extract is a super-nutrient and well-known booster of immune function and is rich in protein, vitamins, and enzymes) • Organic Wheatgrass (nutritional scientists have hailed it as the most powerful blood, tissue, and colon cleanser. As it detoxifies the liver and kidneys, it enriches the blood with an array of vitamins and minerals. 1 or 2 oz a day helps maintain a strong immune system)

37. Practice Exercise - Modern Juice … add a supplement to boost your health! • Hawaiian Spirulina (an organic blue green micro-algae which contains high doses of 10 readily assimilated essential nutrients. Beneficial for stress-related mental and physical fatigue and iron deficiency) • Panax Chinese Ginseng (considered the most stimulating of all ginsengs. Helpful to relieve stress and fatigue, and to improve mental and physical performance, stamina, and exercise) • Kava Kava (a sacred plant extract from the pepper plant, native to the South Sea islands. Promotes a deep restful sleep, pain relief with sedative effects and muscle relaxation) • Ginko Biloba (an anti-oxidant rich herb that has a scavenging effect on free-radicals. It increases dopamine, which aids in memory and mental alertness)

38. Practice Exercise - Modern Juice We are interested in whether the consumption of juice supplements is related to improved health and greater resistance to illness. • Boost immune system • vitamin C, echinacea, royal jelly, wheatgrass • Relieve stress • Hawiian Spirulina, Ginseng, Kava, Ginko Biloba • Design a correlational study to test this. What can you conclude? • Design a “true” experiment. What can you conclude? What will you measure, how will you measure it? (reliability and validity)

39. Design a Correlational Study/True Experiment • Hypothesis/Rationale • Participants • Measures • Predictor variable • Outcome variable • Mechanism • Procedure/Design • Data analysis • Conclusions

40. Term Paper #1 We are interested in whether higher levels of physical activity are associated with lower cholesterol levels. • Design an ex-post facto (quasi-experimental) study to test this. What can you conclude? • Design a “true” experiment. What can you conclude? Maximum Length: 1000 words Due date: Monday, October 4 References: Sarafino (pp. 25-32, 241-242)