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CSR Corporate social Responsibility Winning Strategy Part II

CSR Corporate social Responsibility Winning Strategy Part II. WaveRiders. Definition of CSR. Carroll’s four parts definition

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CSR Corporate social Responsibility Winning Strategy Part II

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  1. CSRCorporate social ResponsibilityWinning Strategy Part II WaveRiders

  2. Definition of CSR Carroll’s four parts definition • “the social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time” (Carroll, 1979)

  3. Pyramid Philanthropic ResponsibilitiesBe a good corporate citizen. Ethical ResponsibilitiesBe ethical. Legal ResponsibilitiesObey the law. Economic ResponsibilitiesBe profitable.

  4. Before embarking on CSR • Compliance: What are the firm’s legal and regulatory requirements? • Choice: Which codes of conduct and other expectations govern the choices of business in this context? • Strategic: What problems can be tackled that will enhance the value, brand, or profits of a specific firm? • Structural: What are the problems that no business can solve alone?

  5. Potential benefits • Achievement of Competitive Advantage • Value-Added to Products and Services • Achievement of OrganisationalCommitment • Equal Opportunity Compliance, Diversity and Their Inherent Benefits • Enhanced Corporate Financial Performance • Prevention of or Exit Strategies to Organisational Crises

  6. Best Practices

  7. WaveRiders’ CSR Statement • We will constantly look into our business conduct and processes to identify ways that help us bring about harmony among people, society and environment.

  8. New Vision To be the leader that provides quality product and strive to grow in boat industry and take pride in conducting business in the way that bring about harmony among people, society and environment.

  9. Finance

  10. Customer

  11. Internal Process Cont.

  12. Internal Process

  13. Learning and Growth

  14. Role of Leadership • Proactive leadership • Cultural architect • Clear vision • Instill CSR value • Corporate brand

  15. References • Carroll, A. B. 1979. A three-dimensional model of corporate performance. Academy of Man- agement Review, 4: 497-505. • Best Practices in Corporate Social Responsibility: Qfinanceretrieve from [http://www.qfinance.com/business-ethics-best-practice/best-practices-in-corporate-social-responsibility?full] • Horizon Policy Research Initiative: CSR: Not Just Another Charitable Donation retrieve at [http://www.horizons.gc.ca/doclib/2011_0061_Graupner_e.pdf]

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