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http://ipb.ac.id Bogor Agricultural University. Webometrics Rangking Evaluation. Motivation.

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http://ipb.ac.idBogor Agricultural University

Webometrics Rangking Evaluation


Motivation

  • If the web performance of an institution is below the expected position according to their academic excellence, university authorities should reconsider their web policy, promoting substantial increases of the volume and quality of their electronic publications


IPB Ranking – January 2012


Cara penghitungan baru/Jan 2012


IPB – Webometrics World ranking


IPB - Indonesia Ranking


Size


Visibility


Rich files


Scholar


Repository Ranking January 2012


Repository Ranking April 2012


Size check


Visibility check


Richfiles check


Scholars check


Scholars Check


Apa yang telah dibangun

  • http://repository.ipb.ac.id (as Scientific Repository) - 43.479 record

  • http://iirc.ipb.ac.id (archive repository) – 10.060 record

  • http://staff.ipb.ac.id (personal blog) – 1.288 sites

  • http://student.ipb.ac.id (student personal blog) – 9.333 sites

  • Directorate, Unit, Office, Research Center, Student Activities : 227 sites


Sumber: alexa.com 21 Juni 2012


Evaluasi Web Unit


Langkah-langkah yang dapat dilakukan


Merawat Situs Web

  • memastikan situs tetap berjalan

  • memperbarui dengan berita-berita baru secara berkala (abstrak skripsi/penelitian terbaru), jadwal sidang mahasiswa, dsb

  • memperkaya dengan isi yang populer yang menambah minat pengunjung

  • menambahkan fitur: Really Symple Syndication (RSS)


SEO berita/situs - Visible


SEO berita/situs - invisible


Ukur Page Rank anda di Google


Bahasa Inggris

  • Bahasa Inggris sebagai bahasa utama situs

  • Menjaring pengguna yang lebih luas

  • menuju WCU


Memastikan Crawler berkunjung

  • memastikan robots.txt membuka akses search engine crawler

  • mendaftarkan situs ke search engine utama

  • membuat sitemap (http://www.xml-sitemaps.com/)


AktifBertukar link denganinstitusi lain

  • Kerjasama pertukaran link saatpenulisanberita

  • Kerjasamapertukaran link dengan instansi yang memiliki kerjasama (bisa dibuat dalam satu halaman kerjasama)

  • Link : www.ipb.ac.id

  • Anchor text: IPB


Aktif di Blog staff.ipb.ac.id

  • Mengupayakan agar dosen dan staf kependidikan aktif menulis di blog staff.ipb.ac.id


memperkaya isi Repository & IIRC

Memberikan artikel ilmiah yang dimiliki ke perpustakaan IPB , atau DKSI (dksi@ipb.ac.id)


Penugasan mahasiswa

  • Penugasan mahasiswa menulis di blog/web luar ipb.ac.id dengan mengacu pada tulisan/artikel/publikasi dosen yang diletakkan di domain ipb.ac.id


Wikipedia

  • Aktif mengisi konten-konten di wikipedia

  • selalu menggunakan referensi yang berada di bawah domain ipb.ac.id


Rich File

  • Variasi Format file (pdf, ps, doc, ppt) pada content repository, blog staf

  • Pilah-pilah berkas pdf/ppt menjadi bagian-bagian yang layak untuk menambah jumlah file

  • Optimalkan web personal dosen yang memuat berbagai dokumen publikasi, pengajaran (ppt, doc, pdf, ps)

  • Slide File ppt dapat dipilih yang memang dapat dipublikasi untuk umum


Scholar

  • memperbanyak jumlah publikasi yang legal disebarkan melalui media Internet, ditempatkan di repository.ipb.ac.id atau blog pribadi

  • Memperbanyak jumlah publikasi yang diindeks oleh Scopus yang berdampak pada perangkingan Scimago (dapat menghubungi Direktorat RKS).


SEO pada Joomla 1.6


Global Configuration

Joomla 1.6 SEO

Menu Manager

Article Manager


Global Configuration

With default ACL settings only Super Users can access Global Configuration.


Global Configuration > Site Settings

Site Name

Use a descriptive Site Name rather than one focussed on keywords.


Global Configuration > Site Settings

Site Name

When your site is offline, the Site Name will be the first thing visitors will see.


Global Configuration


Global Configuration > SEO Settings

Search Engine Friendly URLs

SEF URLs give a much clearer signal about the page subject than non-SEF URLs.


Global Configuration > SEO Settings

Search Engine Friendly URLs

http://www.example.org/index.php?option=com_content&Itemid=101

vs.

http://www.example.org/index.php/pagename


Global Configuration > Site Settings

Search Engine Friendly URLs

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ornare, neque in egestas aliquam, dolor tortor vehicula enim, nec vulputate metus risus sit amet urna. Morbi turpis neque http://www.example.org/index.php/pagenamevel donec sapien leo. Porttitor hendrerit consectetur quis, bibendum nec ipsum. Aliquam nec est quis neque varius ultricies.”

SEF URLs create better links when the full URL is used as anchor text.


Global Configuration > SEO Settings

Use URL rewriting


Global Configuration > SEO Settings

Use URL rewriting

Use 'Save as' in Notepad as Windows won't allow a file name to start with a dot.


Global Configuration > SEO Settings

Use URL rewriting

http://www.example.org/index.php/pagename

vs.

http://www.example.org/pagename


Global Configuration > SEO Settings

Add Suffix to URL


Global Configuration > SEO Settings

Add Suffix to URL

http://www.example.org/pagename.html

vs.

http://www.example.org/pagename


Global Configuration > SEO Settings

Add Suffix to URL

“We’re happy to crawl all of these file extensions. It doesn’t matter what you choose between any of those.”

-- Head of Google’s Webspam team Matt Cutts

Source: http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/


Global Configuration > SEO Settings

Add Suffix to URL

“[...] You may not be using HTML for that page in 20 years time, but you might want today's links to it to still be valid. The canonical way of making links to the W3C site doesn't use the extension.”

Source: http://www.w3.org/Provider/Style/URI.html


Global Configuration > SEO Settings

Unicode Aliases


Global Configuration > SEO Settings

Unicode Aliases

http://www.example.org/Πώς-θα-έρθετε

vs.

http://www.example.org/getting-here


Global Configuration > SEO Settings

Unicode Aliases

Copy-pasting unicode aliases can be troublesome.


Global Configuration > SEO Settings

Include Site Name In Page Titles


Global Configuration > SEO Settings

Include Site Name In Page Titles

Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors


Global Configuration > SEO Settings

Include Site Name In Page Titles

Unless seeing your brand name will increase CTR, place it in the back of your title.


Global Configuration


Global Configuration > Metadata Settings

Site Meta Description


Global Configuration > Metadata Settings

Site Meta Description

Try keeping the length of your meta description between 150-160 characters.


Global Configuration > Metadata Settings

Site Meta Description

Meta description

Words in the title tag and meta description are bolded based on the search query.


Global Configuration > Metadata Settings

Site Meta Description

“Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.”

-- Head of Google’s Webspam team Matt Cutts

Source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html


Global Configuration > Metadata Settings

Site Meta Keywords


Global Configuration > Metadata Settings

Site Meta Keywords

“[...] Google does not use the keywords meta tag in our web search”

“I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”

-- Head of Google’s Webspam team Matt Cutts

Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/


Global Configuration > Metadata Settings

Content Rights


Global Configuration > Metadata Settings

Content Rights

Put your content rights visually on your website, so human visitors see them as well.


Global Configuration > Metadata Settings

Content Rights

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ornare, neque in egestas aliquam, dolor tortor vehicula enim, nec vulputate metus risus sit amet urna. Morbi turpis neque http://www.example.org/pagenamevel donec sapien leo. Porttitor hendrerit consectetur quis, bibendum nec ipsum. Aliquam nec est quis neque varius ultricies.”

HTML is often stripped by crawlers, use absolute URLs instead to get more links.


Global Configuration > Metadata Settings

Show Title Meta Tag


Global Configuration > Metadata Settings

Show Title Meta Tag

Don't use the title meta tag, use the actual title tag instead.


Global Configuration > Metadata Settings

Show Author Meta Tag


Global Configuration > Metadata Settings

Show Author Meta Tag

Put the name of the author visually on your website, so human visitors see it as well.


Menu Manager


Menu Manager > Menu Items > Details

Menu Title

The Menu Manager allows you to set a unique title per menu item.


Menu Manager > Menu Items > Details

Menu Title

Source: http://www.seomoz.org/learn-seo/title-tag


Menu Manager > Menu Items > Details

Menu Title

Try to keep your page titles below 70 characters to prevent them from being cut off.


Menu Manager > Menu Items > Details

Alias

To regenerate the Alias after it was generated, simply clear the field and save.


Menu Manager


Menu Manager > Menu Items > Page Display Options

Browser Page Title

Browser Page Title overrides the Menu Title as title in the browser when it is set.


Menu Manager > Menu Items > Page Display Options

Page Heading

Page Heading is displayed as an H1 heading when it is set.


Menu Manager > Menu Items > Page Display Options

Page Heading

Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors


Article Manager


Article Manager > Articles Items > Edit Article

Title

Use the article Title to make unique titles for each of your articles individually.


Article Manager


Article Manager > Articles Items > Metadata Options

Meta Description

Make sure every article has an unique Meta Description.


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